Website Effectiveness - Deluxe Small Business Heroes Tour
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Transcript of Website Effectiveness - Deluxe Small Business Heroes Tour
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Presentation Title
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Effective Website Presence
Your Website & Beyond
follow hashtag #deluxehero
2© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
What is this number?
234,000,000
a. The number of times you have been frustrated with your website
b. The number of times someone else has been frustrated with your website
c. The number of websites on the world wide web
3© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Why do you need a website?
80% of US adults are looking for you online
94% have college degrees plus
92% are 18-29 years of age; 87% are 30-49; 79% are 50-64; 42% are 65 years +
Your website gives your business credibility with all your potential customers – how effective is it?
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Presentation TitlePast & Future Use of Business Services - Base=Total Respondents
19%
10%
12%
20%
13%
13%
21%
9%
7%
12%
6%
14%
11%
29%
34%
24%
2%
16%
15%
5%
17%
13%
8%
8%
1%
2%
5%
8%
15%
8%
11%
16%
9%
8%
5%
3%
9%
4%
8%
6%
6%
20%
19%
21%
49%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Distribute Bus Cards
Local advertising
Website Update
Attend Trade Shows
Email Marketing Services
New Website Design
Social Media Marketing
Direct Mail Marketing
Website Name Registration
Yellow Pages
Search Engine Optimization
Website Hosting
Search Engine Marketing
New Company Logo
Updated Existing Logo
Mobile MarketingPast Only Both Future Only
n=1162
73%
56%
4%
19%
21%
22%
24%
29%
29%
31%
36%
38%
38%
47%
52%
56%
Deluxe Business Services Survey -May 2010
Businesses use their websites to get customers
5© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
What makes an effective website
1. A good domain name
2. Valuable content
3. Links
4. Traffic
5. A good consultant
6© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Domain names
The number of domain names purchased as of Jan’10
.COM : 81.8 million
.NET : 12.3 million
.ORG : 7.8 million
7© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Domain names
Domain name Don’ts
Myfavoritebakeryisjanes.com
capturethemomentphotographybytroyalan.com
Thecompassionhouse.org
R-dcomputerconsultinginc.com
Domain name Do’s
Janesbakery.com
Capturethemoment.com
Compassionhouse.org
Rdcomputerconsultingny.com
8© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Valuable website content
9© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
1st page Google result: “Italian deli Turnersville”
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23
4
10© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Acquire Links
Links =Trust & Traffic: “When an important site gives you a link, it's like a vote of confidence in your site.”
Quantity counts
Quality counts
Don’t forget your social media links!
11© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
1st page, 1st position Google result: “family optometrist Fenton Missouri”
12© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Get Traffic
How do you get found?1. Submit your site to search engines and local directories
2. Use Email marketing to provide relevant, meaningful information about your business, and link back to your website
3. Point to your website from your social media profile pages
4. Print your website on all your business materials
5. Consider an SEM strategy: google ad words, Easy Local Listing, Easy Name Search
6. Keep your website updated and relevant to your visitors
13© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
1st page Google result: “home improvement Cleveland Ohio”
14© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Get a professional consultation
A website consultant can help you:
Get started with your first online presence for a new or existing business
Help you re-design your existing content
Find you the best deals on hosting and design
Introduce you to internet tools to help you improve your site performance
Web Designer
32
51
8
8
0 10 20 30 40 50 60
Other
Online Vendor
Self/Friend/Family/Employee
Local Firm/Consultant
Percent
Deluxe CorpOnline survey4/2010
Most initial websites designed by friends/family
15© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
To Do List
DOMAINAssess your domain name-is it the best it can be for your business?Buy additional names and pointers to your existing site
CONTENT Choose the best keywords and adjust your page title, meta tags and first paragraph to see themKeep relevant text and links in HTMLBeware: Flash sites do not result in good search engine results
LINKS Identify meaningful links to/from your
website Send personal, authentic emails to
other site owners, requesting links from their site to yours
Create a ‘links of interest’ section on your site
TRAFFIC Install Google Analytics for free to see
what your site visits are today Monitor site traffic with changes you
make to the site Employ an email marketing strategy,
and print your website on all your collateral
HELP Get a professional website consultant.