Tools for Website Effectiveness
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Transcript of Tools for Website Effectiveness
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Tools for Website Effectiveness
What is your site producing?
• Sales• PR• Expanding client base• Brand awareness• Feedback
Influencing Tools
• Polls
• Banners
• Search rules, tags, and keywords
Analytical Tools
• Behavior tracking
• SEO
• Ad campaigns
• Search queries
External Search
Internal Search
Passive:Analysis queries for any time periodSee links followed from resultsBuild charts or export data for analysis
Active: Prioritize result sourcesAdjust tags and keywords
Polls• Poll channels• Various answer types• Limit by: dates, site, user
groups, session, IP address, cookie, time period
Banners
Banner types Contracts (preset limits)Dates of campaignTime of day settingsReturn or new visitors
Limitations by: number of views number of clicks pages user type user location
Web Analytics: Data Collection
• Page popularity• Search engine hits• Search phrases• Entry points• Exit points• Site paths
• Country• City• Banner clicks• Orders• Referring sites• Event logs
and much more
External Advertising Campaigns
• Referring site• Entry, exit• CPC• Cost per session• Total events
• ROI• Total cost• Revenue• Daily v. Total
SEO (onsite)• Manage metadata (page, product, article, etc.)• Browser window title settings• Set heading styles (H1, H2, etc.)• User friendly URLs (real product names)• Manage Google Sitemaps
SEO
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Bitrix, Inc. • Privately owned, founded in 1998
• Base: Alexandria, Virginia• Offices: Russia (sales + R&D), Ukraine (sales).• 90+ staff• 50,000 + installs• 5,000+ partners worldwide
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Customers
Bitrix Site Manager Homepage: http://www.bitrixsoft.com/products/intranet/
Download the newest 90-day trial:http://www.bitrixsoft.com/products/intranet/demo.php
Online demo:http://www.bitrixsoft.com/download/intranet/index.php