• In today’s world, social media platforms are

growing to be the most dynamic and powerful

industry tools to directly engage with a general

or specified market audience.

• Businesses who have integrated social media

platforms within their market strategies have

benefited immensely by creating closer and

long lasting customer relationships, and

therefore excelling in their industry.

• Now there are a variety of social media

platforms to emphasize distinct forms of

content. Utilizing these diverse social platforms

help in nurturing a holistic, vibrant and

engaging business-to-customer relationship.

• Facebook has continued to be a leader in the social

media arena. Since 2004, Facebook has attracted a

worldwide user base of all ages and backgrounds and

in many ways laid the blueprint for future social media

behavior.

• Facebook provides a multi-level platform to share

content of all types. This dynamic platform also allows

users to stay up-to-date with other user activity which

is an advantage in a marketing environment where

promotional content is shared.

• Consistent interaction and fresh content helps you gain

the most out of Facebook. No other platform offers the

amount of active and prospective users available for

your campaign or promotional needs.

• Twitter is growing to be an extremely effective social

marketing tool. The unique and constantly streaming

feed format is the forefront of this platform but

conversation is absolutely crucial.

• As a leveraging point of Twitter functionality, the feed is

all about instantaneous messaging. This allows your

business to share brand new content to Twitter’s highly

mobile audience through direct and immediate

interactivity.

• This is a social platform to show your followers that you

are in fact interested in their feedback and opinions. It

is an opportunity for your business to nurture customer

relationships in a direct and personable way, which

boosts customer service and brand personality.

• LinkedIn is one of the most professional of the popular

social media platforms. The difference between other

social sites like Twitter or Facebook is that LinkedIn is

more specifically catered to B2B interaction and

networking.

• This makes LinkedIn a more specialized social platform

to support your market strategy in a totally different

way. By leveraging community and partnership through

LinkedIn’s in-depth networking platform, your business

can grow through collaborative connections.

• In addition, LinkedIn can prove to be a valuable tool for

resourcing professional association and interest. From

prospective employees to customers, LinkedIn is a

great way to establish your business in a professional

way.

• Pinterest’s power lies in it’s incredible ability to facilitate

image-driven content which helps increase brand

identity in the most entertaining and unique way.

• Pinterest helps your business interact with your

customers with a visual language. As Twitter offers

textual communication, Pinterest provides visual

communication and in some ways is a more

advantageous route to brand approachability

depending on your industry.

• Another great component to Pinterest is it’s open board

format where multiple parties can edit a single board.

This collaborative aspect to Pinterest has great

potential for gaining real market analytics and

customer feedback in a whole new way.

• Google+ is another growing force in the social media

world. In contrast to other social media sites, Google+

offers users a complete array of unique features and

in-depth SEO capabilities that give businesses an

insight and knowledge not available on other platforms.

• A powerful and motivating reason to utilize Google+

into your market strategy is it’s incredible indexing and

SEO power. Google+ is the only social platform with

the native support of the world’s largest search engine

behind it.

• From Google+ Hangout to Google+ Authorship to

establish collaboration and credibility, this social

platform has the modern professional tools for the B2B

community and beyond.

• In today’s fast paced mobile world, the majority of

people have looked to social media for it’s ability to

provide consistent and intriguing information through

differing forms of content-rich feeds. Whether it is

Facebook or Google+, both users and audiences

experience a dynamic range of relationships depending

on their level of engagement.

• In fact, it is engagement that is the uniform essence

behind social media and its benefits for both

businesses and individuals alike.

• Through audience interaction, businesses can gain

real, valuable analytics and feedback directly from their

customer source. This not only helps the immediacy of

your business model and quality of your product but in

the long-term assists in cultivating a closer relationship

with your customers for years to come.

• National Positions is a worldwide

leader in Internet Marketing and

Search Engine Optimization. We

combine agency services with

world-class campaign execution to

deliver superior marketing results

for our clients.

• Our marketing platform combines

campaign management with

advanced analytics to assist

account and client teams in

designing, sending and analyzing

direct marketing communications.

Presentation Summary

• National Positions outlines the top 5 social media platforms and their many unique benefits that they each bring to the table for marketing strategy today. From Facebook to Google+, you will learn about how each platform plays a distinctive role in B2B and B2C engagement in the ever-expanding social web.