[500DISTRO] Mind Over Matter: Tactics for Testing Assumptions & Increasing Conversion
Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
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Transcript of Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
TOP 15 CONTENT
MARKETING TACTICS
TO BOOST
YOUR WEBSITE TRAFFIC
1. INFOGRAPHICS
THIS INFOGRAPHIC RECEIVES
800
Likes
600
Tweets
23,264
Visits
Use Gifographics or
3D Infographics To Stand Out
INFOGRAPHICS LEAGUE www.infographicb2b.com
2. SLIDESHOWS
SLIDESHARE IS THE TOP SITE
FOR PRESENTATIONS
3
Billion
Views
3X
Traffic
40%
More
Traffic
60M
Visitors
3. IN-DEPTH ARTICLES
13% – 15%
increases traffic
4. SKYSCRAPER TECHNIQUE
1
2
3
Find
trending
topic
Copy the
concept with
better content
Reach out to
the right people
5. USE BUYER PERSONAS
By focusing on the content for their
ideal customers, Quicksprout can
increase traffic by 152.42% and
page views by 259.62%.
6. START A FIGHT
VS.
ITEM A
ITEM B
With product showdown
pages, Zappos can increase
their traffic by 10%.
7. CUSTOMIZE 404 ERROR PAGES
TechCrunch increases
search engine traffic by 9%
within 30 days by customizing
its 404 error pages with
internal pages on the website.
8. GUEST POSTING
Neil’s
Case
Study 61
times
49
blogs
3
months
22,7%
Increase
22,7% in
search
traffic
9. CURATE CONTENT INFOGRAPHICS CURATION IS A TREND
1,400
Likes
1,910
Tweets
An infographic like this
can get KISSMetrics
10. CONTENT FOR WIKIPEDIA
Search for dead links. 1
2
3
4
Create similar pages to
the dead links.
Replace the dead links
with your pages.
Ask others to replace the dead
link with the link to your site.
11. TOOLS OVER CONTENT QUICKSPROUT FREE TOOL
1
PAGE VIEWS
from 1.8
to 2.35
2
BOUNCE RATE
from 74%
to 63%
3
TIME ON-SITE
from 2m10s
to 3m10s
4
INCREASE
VISITOR
LOYALTY
12. INDIRECT CONVERSIONS
increases its leads
from 49% to 72%
using this technique.
High Quality Blog Content Can Lead
to Indirect Conversion in the Long Run.
14. CONTENT LENGTH MATTERS
The more words
your content has,
the more traffic
and conversion
it can generate.
FOCUS ON PUTTING OUT QUALITY CONTENT
15. MORE AUTHORS = MORE TRAFFIC
Adding multiple authors
to blogs or website
Encourage sharing content
via their social profiles
How this work?
This tactic not only improves your click-through
rate but also encourages social shares and
ranking.
Source
7 Essential Ingredients Every SEO Campaign Needs
11 SEO Changes That Will Give You Big Results
7 Smart Ways to Combine Content Marketing with SEO for More
Qualified Search Traffic
- Quicksprout blog –
Online Videos Drive Conversions and Traffic [Infographic]
Slideshare – The World’s Largest Content Sharing Community
[Infographic]
- infographicb2b.com -
Visualize
www.the-seen.com
IT’S TIME TO GET VISUAL www.the-seen.com