MIND OVER MATTER Tactics forTesting Assumptions & Increasing Conversion

Tiffany daSilva Conversion Rate Optimization @bellastone

WHERE IT ALL STARTED Tiffany daSilva @bellastone

WHAT DID I LEARN? DoThingsThat Dont Scale Ask Questions Try NewThings & Fail Fast Tiffany daSilva @bellastone

#1 CHALLENGE AS A CRO EXPERIENCE TECHTRENDS KEEPINGTRACK CONFIDENCE TO MAKE DECISIONS Tiffany daSilva @bellastone

Uhhh. Have an idea Paralyzed Tiffany daSilva @bellastone

Good Bad Right Wrong Tiffany daSilva @bellastone

THE SOCIAL PROOF DILEMMA It always works

CHANGINGYOUR OPINION 1) AskYourself - What do you really believe? 2)Think About it How well based is the opinion you already hold? 3) Analyze How good is the evidence? 4) Be Critical Does the evidence really contradict what you already believe? 5.)Figure out If current evidence is insufcient what would make it sufcient? 6.) Be Real Is it worth it? Tiffany daSilva @bellastone

51%+

MYTHBUSTERS The thing is, we love it when we're wrong. It's like the best possible thing that can happen to us...The simple reason is that that's an opportunity for us to learn something. Tiffany daSilva @bellastone

1. Popups II. Headlines III. No Comments

1.5 3 4.5 6 Tiffany daSilva @bellastone

THE CONFIDENCE CODE Condence is lifes enabler. It is the quality that turns thoughts into action. Tiffany daSilva @bellastone

Tiffany daSilva @bellastone Lets bring it back to 92

THANKYOU! Tiffany daSilva @bellastone