Persuasion; Surefire ways to boost your conversion rate - Stephen Pavlovich
Boost your magazine ad conversion and brand building
description
Transcript of Boost your magazine ad conversion and brand building
Simple steps to increasebrand building and conversion.
Your magazine ad
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Let’s say you advertise in a magazine with 100,000
readers.
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How many convert to sales, sign ups or
leads?15, 25, 35?
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...and how many will see your brand and understand your offer?
100, 200, 500?
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What a waste!
(at least in our opinion)
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What would you say if we could double or triple
your conversion?
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...and boost your brand
building more than10 times!
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Impossible?
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It’s actually quite simple, but will require some work
from your side.
Here’s how to do it...
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Step 1.Run a first impression
eye tracking test on your magazine ad
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Step 2. Analyze the results...
Fixations on different ad elements
...or let us help
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Step 3.If fixations are very
scattered, your ad design is most likely wasting
your marketing budget.
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Step 4.If fixations are focused on your most important
elements, you most likely have a very effective ad
design.
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Why is it so important
where people look?
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we assume...
that people see and understand the entire ad.
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In reality, most people only notice
a few of the elements in your
ad.
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This is when things get really interesting!
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If fixations are scattered,
most people will simply flip to the next page...
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...because most of them won’t
understand what your ad is all about!
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on the other
hand...
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If you have a really effective ad
design people will fixate their
gaze on your most important elements
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...meaning, everyone who looks at your ad will understand the same
message.
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and instead of flipping the page, more people will become interested
in your
brand /product / service
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This way you won’t have to
waste your marketing budget.
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So, make sure...
...your advertisinginvestments start paying off
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Start now!
just click away an email:[email protected]
How effective is your magazine ad
design?
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