TOMNOD

©Copyright 2014 Juan Rodríguez

©Copyright 2014 Juan Rodríguez

About Tomnod

• It was founded by: Shay Har-Noy Luke Barrington Nate Ricklin Albert Yu Min Lin

• Later, it was acquired by DigitalGlobe

• Website http://www.tomnod.com/

• Social media 60K followers 10,7K followers@tomnod

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©Copyright 2014 Juan Rodríguez

What is Tomnod?

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• It means “Big Eye” in Mongolian language

• It provides satellite images to explore the Earth and solve real-world problems.

• You can mark up what you see.

• Based on CROUDSOURCING

Goal: Obtaining needed ideas, content or services about a specific topic

How: Soliciting contributions for a large group of people

Who: Online communities and undefined public rather than specific known groups, employees or suppliers.

• So, the power of this web application is in the TEAM

©Copyright 2014 Juan Rodríguez

Topics

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• Actually

Fires in San Diego Blocked Road/Bridge Burned Building

Flooding in the Southern US Blocked Road/Bridge Flooded Building

Missing Airplane: Malaysia Airlines MH370 Wreckage - Airplane Wreckage Raft - Life Raft Other Oil Slick in Water

©Copyright 2014 Juan Rodríguez

Topics

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• Others

©Copyright 2014 Juan Rodríguez

How Tomnod works

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1. Join the Tomnod team as you view the planet and mark what you see.

2. Others on the team mark the same images -- you get nods when they agree with you.

3. In places where the team agrees, we find the strongest marks.

©Copyright 2014 Juan Rodríguez

How Tomnod works

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• We can download the results and to work with them

• File with filename extension .kmz

• It can be open with Google Earth

• Or it can be descompressed like a zip file, obtaining a file with filename extension .kml (with xml format)

©Copyright 2014 Juan Rodríguez

How Tomnod works

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©Copyright 2014 Juan Rodríguez

Demo

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• Video Demo about the application works:

http://www.tomnod.com/nod/images/video/tomnodvideo2.mp4

©Copyright 2014 Juan Rodríguez

Conclusions

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• Advantages and problems of the crowdsourcing model

Connection between the enterprise and its consumers The problems can be solved quickly at little cost In several cases, the solutions can be better due to the competition and the

collaboration of the people It can generate very important opportunities for innovators and designers Combining the knowledge of outsiders and the experts

A high probability that the project will fail due to lack of monetary motivation The participation of non-experts can generate a low quality of work Low salaries or without compensation

©Copyright 2014 Juan Rodríguez

Conclusions

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• As application

Simple registry as user and UI easy to use Specific images with a enough quality resolution to mark up the different tags Updated satellite images

It provides a random satellite image and you cannot select an specific part that you would like check

App for mobile devices In some cases, the resolution is not so good

©Copyright 2014 Juan Rodríguez

Questions

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