SCORE!

Getting the Listing SoldShay Hata | BuySellLoveChicago.comBerkshire Hathaway HomeservicesKoenigRubloff Realty Group | Chicago, Illinois

312-600-7510 shay@shayhata.com

Topics Covered• Prep the Property and client

• Photography and Marketing

• Use the MLS to Your Advantage

• Going Live

• Seller Communication

• If Not Under Contract

• Once Under Contract

• Post Closing

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Prep the Property

Walk the property with your clients (Make Space)

Stage (niche stagers, supplemental stagers and virtual stagers)

Make Repairs (caulk all tubs/showers)

Paint (Silver Fox Grey)

Preinspection for single family homes. For condos: estimates where needed (roof, tuckpointing)

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Prep the Client

Preappraisal for hard to comp properties

Tour comps with clients

What is your bottom line – Use Ready to Sell Survey

21 day price adjustment plan; MLS drafts with various price points; price in $25K increments w/ net sheet

Discuss advertising as a pocket listing (TAN and Private Network)

Friend your client on Facebook

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Be Different8

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Don’t Forget About the Kids/Pets• Contract with the kids

• Books about moving

• Kid activity packs

• Kid gift card

• Dog walker/daycare

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Photography and MarketingHave clients declutter then send photos before professional photography so you can have them declutter again

Photos and floor plan – at least 25 photos including neighborhood shots – enhance photos with views

Matterport 3D Tour

Video of home and neighborhood with clients

Single Property Site (Spark)

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Photography and MarketingHave clients declutter then send photos before professional photography so you can have them declutter again

Photos and floor plan – at least 25 photos including neighborhood shots – enhance photos with views

Matterport 3D Tour

Video of home and neighborhood with clients

Single Property Site (Spark)

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Use the MLS To Your AdvantageAdd condo docs, parking info, disclosures

Make sure listing is complete with info on age of roof, mechanicals, appliances, etc.

Discuss stress points such as nap schedules/dogs and include these in the listing/Showing Time

Preapproval must accompany all offers. Offers received after 5pm will be responded to the next day

Use Showing Time for showings

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Going Live

Put properties on the market Tues – Wed

Targeted Facebook ads (points of interests)

Reverse prospecting

Hold a broker open – gift cards

Check and enhance listings on Zillow, Redfin, etc

Lockbox on the property

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Seller Communication

Insightly for checklists

Steps to Sell a Home emails

Communicate daily the first two weeks

Use Showing Time for showings – feedback automatically sent to sellers – custom questions

Mon: Call sellers with an update (Slydial)

Wed: Email status report

Fri: Seller search w/new competition and pending

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Insightly19

Seller Blog Posts20

MLS Feedback Questions1. After seeing the photos and description, in person

was the home what your buyer expected it to be?

2. How did this property compare to others your client has seen in person?

3. What did the buyer like about the property?

4. What did the buyer NOT like about the property?

5. How many homes has your buyer seen so far?

6. Do you have any comments on the price or condition of the home?

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If Not Under ContractIf not under contract by 21 days try:

1. Reducing the price

2. Changing the marketing – better photographer

3. Adding a bonus to the buyer’s Realtor

4. Updating the property based on feedback or offering a parking credit

5. Bringing on a co-lister

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Once Under Contract

Tues: reach out to lender for status update

Wed: update all parties including buyer/lender

Blog posts for each next step

Gift to the seller after going under contract and

after A/I closes (moving boxes)

Arrange for a cleaner

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After Closing

Closing gift: Use All About You

Post closing drip campaign

Invite them to events

Ask for feedback/a review (Real Satisfied)

Friend them on Facebook

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Thank you!Shay Hata | BuySellLoveChicago.comBerkshire Hathaway HomeservicesKoenigRubloff Realty Group | Chicago, Illinois

312-600-7510 shay@shayhata.com

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