The Dawn of the Global Games Publisher

Tommy Palm

1997

http://jmak.tumblr.com/

2013

King 11 years

Candy Crush Saga

What is Next?

Candy CrushGame boardTrends

Founders

150+ casual games2003-2010

Bubble Saga

Bubble Saga was a hit…n.7 on Facebook after 4 months

Daily Uniques

2.4 million DAU! Mahjong = 400k DAU

Growth on FB

Candy CrushGame board

King 11 years

Candy Crush Saga

What is Next?

Trends

Play everywhere

Game State- Progress

?

Challenges?Different resolution

Network traffic

Different user behavior

Discovery

Seamless cross-platform play:Same Game

And this is how we are growing…

-

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

Au

g-11

Sep-11

Oct-1

1

No

v-11

Dec-11

Jan-1

2

Feb-12

Mar-1

2

Ap

r-12

May-1

2

Jun

-12

Jul-12

Au

g-12

Sep-12

Oct-1

2

No

v-12

Dec-12

Jan-1

3

Feb-13

Hoop de Loop

Bubble Witch

Pyramid Solitaire

Candy Crush

Pet Rescue

Aug Nov Feb May Aug Nov Feb

2011 2012 2013

Today:282m+

Monthly Unique Players

Mobile

Facebook

Launch on mobile has improved the network performance

CCS Facebook DAUs since CCS

mobile launch

Better player experience

• Play with all your friends

• Continue playing wherever you are

Improved network performance

+ Virality

+ Retention

+ Monetization

“Secret” Recipe for CCSProven mechanic & Candy theme

- Small flexible teamsAccessibility

– Cross platform– Free to Play– Family friendly– Easy to understand

Social– Playing with friends = fun++

Longevity– Game as a service

Spread of CCS

XAccording to Google Trends

How to follow up?

King 11 years

Candy Crush Saga

What is Next?

Trends

What is next?Successful game companies:

– Game making– Data gathering and analysis– Freemium mindset– Marketing– Great tools

60 M Fans for the App Page

Building a fan base

King’s games in NumbersCCS - ½ Billons installs

King’s games 282 Million Monthly Unique Users (MUU)

More than 1 Billion Gamesplays per day

Studios in game hubs

Top chart on Android

41King 11 years

Candy Crush Saga

What is Next?

Trends

Source: App Annie 2013 Retrospective 30 Jan

2011 2012 2013Rovio Imangi Studios, LLC King.com LimitedPocket Gems, Inc. Backflip Studios SupercelllDSG Gaia Interactive Inc. Pandora Media, IncActivision Zynga Inc MojangNexvio Inc. Rovio Funzio, IncElectronic Arts Realmac Software Mobage, Inc.Bendary Funzio, Inc Intuit Inc.Haypi Co., Ltd Playtika LTD Electronic ArtsBeeline Interactive, Inc. NCAA Digital GungHo Online Andreas Illiger OMGPOP Machine Zone, IncChair Entertainment AppleMLB.com MLB.com2D BOY KabamKAMAGAMES LTD Mobage, Inc.Playforge Games LLC DisneyZynga Inc. Pandora Media, IncCrowdstar Inc NaturalMotionTinyCo, Inc. MojangGameview Studios SupercellFunzio, Inc Electronic ArtsWarner Bros.AppleBeachbody, LLCinfinity pocketBackflip StudiosRockstar Games

#Publishers in top 5?

26 2010

2014?

In conclusionWe are still in a market with strong growth

Mobile games is in many way a democratic market place but:

If you want to run a business• Pipeline of making great games• Marketing & branding• Building fan base

“It’s not the small that beats the big, it is the fast that beats the slow.”

Thanks for listening!

HTTP://ABOUT.ME/TOMMY.PALM