Tommy hilfiger
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Transcript of Tommy hilfiger
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
Founded in 1985 Tommy Hilfiger, which was acquired by PVH Corp. in 2010 Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014. Tommy Hilfiger introduced his first men’s sportswear collection in
1985. AWARDS:CFDA’s prestigious Geoffrey Beene Lifetime Achievement
Award in 2012. Headquarters :Amsterdam, Netherlands
BIOGRAPHY• Hilfiger’s career in fashion began as a high school
student in 1969 when he opened his first store in New York.
• It has since grown to achieve over US $6.5 billion in global retail sales in 2015 .
• In 2010, PVH Corp. acquired the Tommy Hilfiger Group• Tommy Hilfiger company supports various international
initiatives and charities including Save the Children, Autism Speaks and the World Wildlife Fund.
• In November 2016, Hilfiger will publish his memoir, American Dreamer, in which he reflects on his experiences in the fashion industry from the last 30-plus years.
TOMMY HILFIGERPrincipal Designer
GERNOT LENZ
COO, Tommy Hilfiger global
and PVH Europe
MARTIJN HAGMAN
CFO, Tommy Hilfiger global
and PVH Europe
AVERY BAKER
Chief Brand and Marketing
Officer, Tommy
Hilfiger global
DANIEL GRIEDER
CEO, Tommy Hilfiger global
and PVH Europe
MANAGEMENT
CONSUMER SEGMENTS & TARGET MARKET
• With a focus on a 25 to 40 year-old consumer, Tommy Hilfiger is internationally recognized for celebrating the essence of classic American style with a fresh, modern twist inspired by Hilfiger’s love of pop culture – from fashion, art and music to sports and entertainment.”
Segmented into 4 brandsTommy HilfigerFocuses on a 25 to 40 year-old consumer
Hilfiger DenimTargeting the 18 to 30 year-old denim-oriented consumer
Hilfiger CollectionThe collection targets 25 to 40 year-old consumers and includes designs that premiere on the runway during NYFW
Tommy Hilfiger TailoredTargeting 25 to 40 year-olds, this line integrates a sharp, sophisticated style with the brand's American menswear heritage
COMPETITIVE ADVANTAGESell it product to both retailers and consumers.
Genius marketing strategies.Iconic American brand.
SUSTAINABILITY
Our mission is to become one of the leading sustainable designer lifestyle brands by 2020, and we have created a broad program with ambitious goals across our global operations The Sustainable Evolution program is our way of embedding sustainability into our day-to-day business. It consists of 10 commitments on how we can become more sustainable in the way we create our product, the way we operate and the way we connect to our stakeholders and communities around us. We named it our “Sustainable Evolution” because we realize change takes time, but we are determined to instill these changes in our brand DNA. It is an opportunity to collaborate with our key partners, drive positive change and at the same time make our business even stronger
BUSINESS STRATEGIES Enhancing global brand relevance, with marketing campaigns and consumer engagement initiatives designed to drive growth and reflect Tommy Hilfiger’s accessible luxury positioning and classic American cool aesthetic. Category expansion, particularly within men’s tailored clothing, underwear and womenswear and accessories. Continuing regional expansion, particularly in Asia Pacific and Latin America, as reflected by our acquisition of the remaining 55% of the Tommy Hilfiger joint venture in China that we did not already own (which closed on 4/13/16). Pursuing growth channels, with a significant focus on digital commerce, while also opportunistically opening brick & mortar locations. Capitalizing on our loyal U.S. consumer base to drive sales, as international tourist traffic and spending trends continue to be weak in the U.S. Continuing to gain market share in Europe, even against challenging multi-year comparisons. Evolving our supply chain to drive efficiencies and position Tommy Hilfiger for continued global growth.
TOMMY HILFIGER’ S CLASSIC AMERICAN COOL STYLE GENERATED $6.5 BILLION IN 2015 GLOBAL RETAIL SALES
FINANCIAL HISTORY
2015 GLOBAL RETAIL SALES
“A Shared Commitment” is PVH’s code of conduct for all of our business partners, including suppliers, contractors, vendors, licensees and agents. This code is of utmost importance to us and embodies our commitment to the workers who manufacture our products and their communities
PRODUCT CATEGORIES• Products assortments
includes sports wear for men and women, Men tailored clothings,athletic apparel,denims.footwear,handbags, fragrance, eyewear watch,
OUR VISION
WE AIM TO EVALUATE ALL AREAS OF OUR SUPPLY CHAIN – FROM COTTON FIELDS TO MANUFACTURING FACILITIES – TO IDENTIFY AREAS WHERE WE CAN REDUCE THE ENVIRONMENTAL AND SOCIAL IMPACTS OF OUR PRODUCTION PROCESSES
WE ARE GUIDED BY A VISION TO DRIVE INNOVATION THROUGH OUR SUSTAINABILITY PRACTICES, IN ORDER TO INCREASE OPERATIONAL EFFICIENCY WHILE REDUCING OUR ENVIRONMENTAL IMPACT
EMBRACE OUR INCLUSIVE AND ENTREPRENEURIAL BRAND SPIRIT IN ALL AREAS OF OUR GLOBAL BUSINESS, WHILE SUPPORTING THE GROWTH OF HEALTHY COMMUNITIES, EMPOWERING PEOPLE, EMBRACING DIVERSITY AND ADHERING TO HUMAN RIGHTS STANDARDS
MISSION STATEMENT
• "The Tommy Hilfiger Corporation is dedicated to the living spirit of the American dream. We believe the spirit of youth is our greatest inspiration. Resourcefulness is the key to value and excellence, in making quality a priority of our lives and products. By respecting one another we can reach all cultures. By being bold in our vision we continually expand our boundaries."Product assortment includes sportswear for men and women, mens tailored clothing, athletic apparel, denim, footwear, handbags and leather goods. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.
VISUAL MERCHANDISING
THANK YOU!!!!
HARSH GOEL