TO ELEVATE - BestCompaniesAZ · CORPORATE VS EMPLOYER BRANDING CONSUMER BRAND EMPLOYER BRAND. ......
Transcript of TO ELEVATE - BestCompaniesAZ · CORPORATE VS EMPLOYER BRANDING CONSUMER BRAND EMPLOYER BRAND. ......
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TO ELEVATEYOUR AWARDWINNING BRAND
IT’S TIME
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WHOOWNSYOUREMPLOYERBRAND
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COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/
CORPORATE VS EMPLOYER BRANDING
CONSUMERBRAND
EMPLOYERBRAND
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ALIGNING THEIR CORPORATE and EMPLOYER BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/
LEADERS ADAPT TO A NEW WAY OF THINKING
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• Founder and consulting partner of workplace award programs
• 15+ years of aligning corporate and employer brand messages
• Strong network of community and media partners
• Niche-focused – regionalized and exclusive
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OVER 30+ COMMUNITY PARTNERS
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OUR AWARD-WINNING PARTNERS
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FourWaysWeElevateYourRegionalBrand
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EMPLOYERBRANDING
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REGIONAL COMPANY PROFILE
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REGIONAL SOCIAL MEDIA PROMOTION
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REGIONAL STORYTELLING - BLOGGING
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CHALLENGEClient did not have a strong AZ employer brand buthad strong national corporate brand.
ACTIONBCAZ leveraged national awards (Fortune MostAdmired and BPTW for LGBT) while helping theregional office start winning local awards.
RESULTSPositioned the client as a sponsor for many AZaward programs. Client achieved Top Companiesand Most Admired awards (6 years in a row). Today,client leaders are visible in the community andparticipating in best practice panels as thoughtleaders, gaining editorial coverage and winningleadership awards.
- National Company with Strong AZ Presence
SUCCESS STORY
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REGIONALIZED PR AND MEDIA SOLUTIONS8/30/2018
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REGIONAL AWARD PROMOTION
• PR Toolkits - awards won• Press Release Distribution• Editorial Opportunities• Speaking Opportunities• Social Media strategy to announce award
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SAMPLE - ROI REPORTS
TOP PAGES VISITED OVER THE LAST 7 DAYS
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SPECIALEVENTS
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SPONSORSHIPS & SPEAKING ENGAGEMENTS
ANNUAL EVENTS
• IT Networking Event
• Call Center Panel Career Event
• Diversity Networking Event
• Veteran Events
SPONSORSHIP OPPORTUNITIES
• Audience of 450+
• Full Page Ad in AZ Business or Ranking AZ
• Table of 10
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SAMPLE - ROI FOR EVENTS (JAN-MAY)
ASU - Ira A. Fulton Schools of EngineeringTechnological Entrepreneurship & ManagementBuild a Technology Career with Arizona’s Best CompaniesMarch 26, 2018 3:00 – 4:40 pm5 BCAZ PanelistsOver 150 students in attendance
Technology Panel - BCAZ & Career ConnectorsMay 4, 2018Over 150 attendees
Veteran Career ConferenceMay 16, 2018, Hosted by the Rattlers and Rayhon, East Valley, Gilbert Mayor and Governor’s office
Alliance of Technology and WomenMay 16, 2018Full Day Conference with Governor and panelOver 80 attendees
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AWARDCONSULTATION
3
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AWARD CONSULTATION & SUBMISSION
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EDUCATION &CONSULTING
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EDUCATION & CONSULTING
BEST PRACTICE
EDUCATION
WEBINARS
IN-PERSON EVENTS
Position your company as a thought leader!
Topics may include:• The Importance of Employer Branding• The ROI of Culture and Awards• Hiring for Values and Culture• Retaining the BEST• Creating Employee Resource Groups
BEST CONSULTING
SERVICES
• Employee Surveys & Assessments
• Talent Attraction & Sourcing
• BEST Interviewer’s training
• Management & Leadership Training
• Onsite Training Programs –teambuilding, communications, supervisory and custom
• Executive Coaching
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“I did not expect a niche regional company like
BestCompaniesAZ to rank in the top 10
resources responsible for driving traffic to our website —
that is truly amazing!”
VP, MARKETING
A Content Marketing Firm
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“BestCompaniesAZ has been able to generate more
PR and Media focused on our growth and hiring than
our own internal staff and PR agency.”
HEAD OF HR
A Healthcare Company
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“Our company profile on the BestCompaniesAZ website
appears on the first page of Google. We recognize BCAZ
as a top brand for job seekers in Arizona.”
DIRECTOR EMPLOYER BRANDING
A Financial Service Company
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BENEFITS OF PARTNERSHIP WITH BESTCOMPANIESUSA
● We offer exclusivity among an elite group of companies
● We provide 3rd party endorsement
● We bring your culture to life through storytelling
● We provide specialized, targeted regional PR support
● We have a powerful network of community partners
● We have strong SEO and google rankings
● We save you time and money
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IT’S TIMETO ELEVATE YOUR BRAND TODAY!