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INCREASINGLYGLOBAL

INCREASINGLYWEALTHY

CULTURALLYUNIQUE

CHINESE INTERNATIONAL STUDENTS

GROWING MARKET OPPORTUNITY

IMG SOURCE: veer.com IMG SOURCE: veer.com

MARKET PROBLEM

American bars fail to accommodate

Chinese International Students

Appeal to the Chinese consumer

at a cultural, social, and emotional level

BRING KTV TO AMERICAMARKET SOLUTION

KTV FLOORPLANMARKET SOLUTION

IMG SOURCE: download3dhouse.com/

RENT PRIVATE ROOMSMARKET SOLUTION

IMG SOURCE: oia.osu.edu

3500CHINESE

INTERNATIONALSTUDENTS

500CHINESE

LANGUAGESTUDENTS

COLUMBUS, OH

TARGET MARKET > $8 MILLION

$1.31 (MILLION USD) / 15% (MARKET SHARE)

= 8.73 MILLION $ MARKET

MARKET > 8 MILLION USD

Room Price:

Avg. Hours per week:

Avg. Food/Drink Purchases:

Target Market Share:

Expected Revenue Per Month:

Expected Revenue (Year 1):

$7 - $15 per person per hour

4.28 Hours per Week at KTV

$31 per week

15%

$163,750

$1,313,996

SURVEY DATA / ASSUMPTIONS

PREMIUMSPIRITS

PRIVATE ROOMRENTAL

PRODUCT/SERVICE OFFERING

CULTURALFOOD

iPAD INTEGRATED OPERATIONSPRODUCT/SERVICE OFFERING

UNIQUE VALUE PROPOSITION

• Ohio State Administration

• Student Organizations

• National Organizations

• Local Asian Community

• Local Business Community

BUILD RELATIONSHIPSMARKETING STRATEGY

• Asian Markets

• Asian Restaurants

• Port Columbus International Airport

• OSU Advertising Channels

• Student Publications

• Social Media

DIRECT PROMOTIONSMARKETING STRATEGY

• Diverse Advisory Board

• Strategic Local Partnerships

• Key Hire: General Manager

MANAGEMENT AND ORGANIZATION

• International Business Experience (China)

• Multi-industry Background

• Working Together for 15 months

START-UP TEAM

Total Seed Capital Raised$341,000

FUNDING REQUIREMENTS

FINANCIAL PROJECTIONS

IMG SOURCE: Google Maps

SIGNED COMMERCIAL LEASEIMPLEMENTATION

April 2014- Pre Construction

September 2014- Grand Opening

TESTINGIMPLEMENTATION

EXIT STRATEGY

Year One

Year Two

Year Three

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