6  tips  for  writing  the  perfect  Linkedin  profile  summary    

     A  great  Linkedin  summary  is  a  simple  way  to  generate  interest  from  potential  customers  every  time  they  look  at  your  profile.  

 3.  Get it right and every profile view will help spread the word about your expertise.

Get it wrong and people won’t understand what you do or how you could potentially help them.

   A great way to write a perfect profile summary is to remember the 6 ‘Ps’: Position, Problem, Projection, Proposal, Proof and Project. And here they are in more detail for you . . .  

 7.  Problem:  What  problem  do  you  solve?  What  are  the  causes  and  solutions  to  this  problem?      

8.  Projection:  What  happens  if  people  don’t  solve  this  problem?  What  will  the  effects  be  and  how  will  they  impact  their  life  and/or  business?    

9.  Proposal:  What  product  or  service  do  you  offer  that  solves  the  problem?      Proof:  What  evidence  can  you  give  that  you  actually  get  results?  This  could  be  facts  and  figures  or  recommendations  from  clients  –  Linkedin  is  great  for  this.  

 11.  Project:  What  projects  or  tasks  are  you  currently  working  on  that  are  of  interest  to  your  potential  customers?  

 

1.  

2. 4.  

5. 6.  

10.  12.  Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps  

W:  tommallens.com   E:  tom@tommallens.com  T:  01926  678  920                      M:  07917  005  938                      @TomMallens  

Be  specific  about  who  you  help  and  the  value  you  offer  your  customers.    

Position:  What  you  do  and  what  types  of  people  you  help  in  business.  The  more  specific  you  are,  the  better.  

If you cover these 6 Ps in your Linkedin profile summary, then you’ll have the foundations of a compelling statement that won’t be forgotten by customers.