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Building the perfect profile on LinkedInWebinar 23rd October 2014

Alex Charraudeau

Connect the world’s professionals to make them more productive and

successful

Our mission

The professional profile of record

Connect all of the world's professionals

Identity Networks Knowledge

The definitive professional

publishing platform

313MMembers

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Building the perfect profile on LinkedIn

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Build

Edit mode

Photo

Headline

Contact details

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Build

Edit mode

Photo

Headline

Contact details

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Build

Edit mode

Photo

Headline

Contact details

Summary

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Build

Edit mode

Photo

Headline

Contact details

SummaryBe a human first, recruiter second.Why do you do what you do?What is your passion?What makes you good at your job?How are you helping people?

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Build

Rich media

Employer

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Build

Rich media

Employer

Job

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Build

Rich media

Employer

Job information

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Build

Rich media

Recommendation

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Build

Groups

Manage groups

Influencers

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Build

News

Follow clients

Follow your business

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Examples

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Engage

Engage in groups

Like jobs

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Engage

Post content

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Like your company updates

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Engage

88% of members would follow a company. 71% of members will follow a company for jobs. 78% of company followers are more likely to respond to an InMail. Members will follow up to 6 companies on average. 64% of followers would follow companies indefinitely. Followers are 2.5x more likely to recommend your business.

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Engage

Over 2 billion updates are seen weekly across LinkedIn. 68% of members expect to see relevant and insightful content on LinkedIn. Content gets 6x more engagement than jobs. 41% of LinkedIn traffic comes from mobile devices. Followers can be

marketed to wherever they are.

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Engage

Short and sweet. 50 characters or less drives 28% more engagement. Include links. Status updates with links get 45% more engagement. “Best of” and “Top 10” lists are in. They will increase amplification by about

40%. Ask questions. Want 50% more comments? Then ask a question. Get it? Video content will get 100% more engagement.

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Go and be awesome@alexCharraudeau