PowerPoint Presentation

Tim HortonsCompetitor ProfileAbout our competitor: McDonald'sworld's leading global food service retailerover 36,000 locations serving 69 million customers in over 100 countries each day

Analyze our competitors strategy over the recent years that the fast food industry 2Research and Development Innovation in improving restaurant dining experience Reinventing new food menu items Adapting to globalization Innovations in Technology Shelf serve kiosk Testing in Australia and California Create Your Taste burgers

Reinventing the MenuIntroduced in late 2013Meet changing consumers lifestyles

Global adaptionOver

Social Responsibilities : Sports

McDonald's Our involvement with sports is no exception.

Culture and Health Lifestyle Social Responsibilities: CharityRonald McDonald Family Rooms

Ronald McDonald Care MobilePlay A Responsible ParticipantSocial ResponsibilitiesPromotions Tim Horton's

McDonalds social media

http://www.mcdonalds.ca/ca/en/promotions/coupons.

Customer Interaction

Promotion - Loyalty