Tim Hortons

Competitor Profile

About our competitor:

McDonald's

world's leading global food service retailer

over 36,000 locations serving 69 million customers in

over 100 countries each day

Research and Development

Innovation in improving restaurant

dining experience

Reinventing new food menu items

Adapting to globalization

Innovations in Technology

Shelf serve kiosk

Testing in Australia and

California

“Create Your Taste” burgers

Reinventing the Menu

Introduced in late 2013

Meet changing consumer’s lifestyles

Global adaption

Over

Social Responsibilities : SportsMCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.

Culture and Health Lifestyle

Social Responsibilities: Charity

Ronald McDonald Family

Rooms

Ronald McDonald Care

Mobile

Play A Responsible Participant

Social Responsibilities

Social responsibility

ParticipantBusiness

Goal

Promotions – Tim Horton's

McDonalds social media

http://www.mcdonalds.ca/ca/en/promotions/co

upons.

Customer Interaction

Promotion - Loyalty