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Transcript of Tiki Mobile
![Page 1: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/1.jpg)
Tiki Mobile
Hien Le
Product Marketing Manager
![Page 2: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/2.jpg)
Q4 2015
![Page 3: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/3.jpg)
0.7%Mobile Web Ecommerce Conversion Rate
![Page 4: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/4.jpg)
99.3%Visitors leave us before any actions
That means….
![Page 5: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/5.jpg)
Growing Acquisition
Costs
Increased competition drives up cost of traffic
and customer acquisition cost
![Page 6: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/6.jpg)
...
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What did Tiki do ?
![Page 8: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/8.jpg)
![Page 9: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/9.jpg)
Mobile first = Mobile app
![Page 10: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/10.jpg)
![Page 11: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/11.jpg)
App Indexing
![Page 12: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/12.jpg)
Universal Link
![Page 13: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/13.jpg)
Deep linking
![Page 14: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/14.jpg)
Deep linking
![Page 15: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/15.jpg)
PWA/ Polymer?
https://www.youtube.com/new
![Page 16: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/16.jpg)
We did that.
![Page 17: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/17.jpg)
Innovations
![Page 18: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/18.jpg)
Acquire via Google UAC
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> 3%Mobile app ecommerce conversion rate
![Page 20: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/20.jpg)
But app traffic still remains
![Page 21: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/21.jpg)
What we think it looks like
Research
(google.com, marketing
channels)Tiki.vn Purchase
![Page 22: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/22.jpg)
What it really looks like
Research
(google.com, marketing
channels)Tiki.vn Purchase
60%
40%
![Page 23: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/23.jpg)
New visitors
Visiting our site for the
first time and never
made a purchase
Bedroom
Browsers
Visiting our site for the
first time and never
made a purchase
Golden
Customers
Browsing our site
regularly & contribute
40% revenue
![Page 24: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/24.jpg)
New visitors
Visiting our site for the
first time and never
made a purchase
Bedroom
Browsers
Visiting our site for the
first time and never
made a purchase
Golden
Customers
Browsing our site
regularly & contribute
40% revenue
Mobile AppMobile Web
![Page 25: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/25.jpg)
We need to invest into mobile web
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Speed = $
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Before
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After
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Adapt low cost methods to
engage customers
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Mobile email capture
![Page 31: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/31.jpg)
Encourage customer to login
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Web push notification
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1.2% (+70%)
Mobile Web Ecommerce Conversion Rate
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-32.36%Mobile web bounce rate
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+30%Retention rate
![Page 36: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/36.jpg)
Completely new UX
![Page 37: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/37.jpg)
The race just begins
![Page 38: Tiki Mobile](https://reader031.fdocuments.us/reader031/viewer/2022021815/5a65109f7f8b9a5f428b4a1f/html5/thumbnails/38.jpg)
Thanks