Tiki Mobile
Hien Le
Product Marketing Manager
Q4 2015
0.7%Mobile Web Ecommerce Conversion Rate
99.3%Visitors leave us before any actions
That means….
Growing Acquisition
Costs
Increased competition drives up cost of traffic
and customer acquisition cost
...
What did Tiki do ?
Mobile first = Mobile app
App Indexing
Universal Link
Deep linking
Deep linking
PWA/ Polymer?
https://www.youtube.com/new
We did that.
Innovations
Acquire via Google UAC
> 3%Mobile app ecommerce conversion rate
But app traffic still remains
What we think it looks like
Research
(google.com, marketing
channels)Tiki.vn Purchase
What it really looks like
Research
(google.com, marketing
channels)Tiki.vn Purchase
60%
40%
New visitors
Visiting our site for the
first time and never
made a purchase
Bedroom
Browsers
Visiting our site for the
first time and never
made a purchase
Golden
Customers
Browsing our site
regularly & contribute
40% revenue
New visitors
Visiting our site for the
first time and never
made a purchase
Bedroom
Browsers
Visiting our site for the
first time and never
made a purchase
Golden
Customers
Browsing our site
regularly & contribute
40% revenue
Mobile AppMobile Web
We need to invest into mobile web
Speed = $
Before
After
Adapt low cost methods to
engage customers
Mobile email capture
Encourage customer to login
Web push notification
1.2% (+70%)
Mobile Web Ecommerce Conversion Rate
-32.36%Mobile web bounce rate
+30%Retention rate
Completely new UX
The race just begins
Thanks
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