Thinking in Mobile
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I gave this talk in Android Day in Taiwan to share the design experience of our iKala App.
Transcript of Thinking in Mobile
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People say:
http://www.slideshare.net/bge20/2013-05-bea
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Mary Meeker say:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
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2005 papal election vs. 2013 papal election
https://www.facebook.com/photo.php?fbid=10151552431040329&set=a.90324480328.112010.21898300328&type=1&theater
http://tedxtaipei.com/the-future-is-now/
Actually…
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People talk aboutMobile
http://motherscircle.net/wp-content/uploads/2012/12/social-media.jpg
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Several books teach you How to design Apps…
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Lots of prototype tools…
http://www.petshopboxstudio.com/blog-upload/wp-content/uploads/2011/10/iPhone.jpg
http://blog.proto.io/2011/07/06/proto-io-is-live/ http://www.golem.de/1102/81592.html
http://www.uistencils.com/collections/frontpage/products/iphone-stencil-kit
http://keynotopia.com/how-to-prototype-interactive-ipad-applications-in-30-minutes-or-less-using-apple-keynote/
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When you search “Mobile Design”…
11,910,000,000 results
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Why you still sit here ?
http://www.personal.psu.edu/afr3/blogs/siowfa12/2012/10/where-do-you-sit-in-the-classroom.html
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Because you want to listen the REAL STORY… I KNOW !
http://www.africanspotlight.com/wp-content/uploads/2013/02/Picture-388-620x330.png
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We all made mistakes before. We just want to know whether someone is stupider than us.
http://i175.photobucket.com/albums/w156/cpricecpa/simpsons_nelson_haha2uwr.jpg
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We all made mistakes before. We just want to know whether someone is stupider than us has some good lessons that we haven’t learned before.
http://3.bp.blogspot.com/-DWpvqZeh5sE/Ua-BvmOIG2I/AAAAAAAAAc8/_mxtTE7TMYw/s400/AppropriateCorrectRight+Video+Size+For+Video+Conversion.jpg
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Or we just join a group therapy…
http://2.bp.blogspot.com/-y-S6jR_-taM/UMaFkchzLyI/AAAAAAAAD_k/SCMR6OPJAK0/s1600/Wreck+It+Ralph.+Ralph+at+Bad+Anon..jpg
14http://www.smartling.com/static/images/mediaKit/logo-and-art/hi-bubble/hi-bubble.jpg
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17I will share the real cases here…
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Before 2013
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「Mobile First！」
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http://www.flickr.com/photos/54643129@N00/3292854750/
https://si0.twimg.com/profile_images/3022898190/194ff9970a9a66788dd7572045dacdc5.jpeg
http://www.utne.com/uploadedImages/utne/blogs/Science_and_Technology/DollarSign.jpg
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I do have something to share…
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But I won’t share guidelines…
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I will share my opinions…
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We heavily rely on our instinct, which comes from the first impression mostly.
http://jackmccluskey.com/images/clip_image021.jpg
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The filter…
Emotional Rational
http://community.locksonline.co.uk/wp-content/uploads/2012/04/open_door.jpg
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Helena Rubinstein: There are no ugly women, only lazy ones.
Before Afterhttp://mandymami.pixnet.net/blog/post/33949081- %5Bkuso%5D★ 化妝前後差很大 .....這怎麼可能！！
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What does this icon stand for?
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The evolution of the icon
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They do read！You need to carefully put the keywords in the first two sentences.
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Report from Flurry
http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free
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Barry Schwartz: The paradox of choice
Where is the line?http://backgrounds.picaboo.com/download/19/97/197c557eabfe440ea6dad11004789364/Polka%20Dots%201.jpg
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Foldable nav-bar to expand the view port
The users don’t care the provided function. Moreover, the provided function made the UI become complicated.
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Full feathered functions…
The users don’t care the provided functions. Moreover, the provided functions made the UI become complicated.
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Re-designed homepage
The number of download is largely raised！Provide less, earn more！
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Provide Various backgrounds
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Most users use…
Most users don’t care your offering…
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You need to think: Why people click?
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People click interesting content
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People click what they can understand
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Scroll scroll scroll….
http://pigroll.com/img/scroll_scroll_scroll.jpg
Users are lazy, and they do have the right！
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Every task can be easily completed through the combination of scroll & click
You need to think how to create continuing consuming experience.
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The most effective way to make easy task complicated is to create a new gesture for it.
http://tctechcrunch2011.files.wordpress.com/2012/02/3.png
Do you still use CLEAR?
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The famous AARRR model
圖片來源：黃宣龍
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Is your button a threshold ?
The Login button blocks lots of users.
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Or an attractive invitation ?
The attractive figures invite users to click them.
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The mystery of The 3 Click Rule
Don’t care about the number of the clicks. What you need to care is whether people can complete the task, and people can pass the funnels.
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Mobile is important for sure. However, mobile is not the only device that people will use in their life. We need to think the integral, think the overall context, think how people live. Through that way, we can best position the role of mobile.
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App: Sing to Participate
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Web:
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On the Spot:
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Facebook:
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Mobile becomes more and more powerful, and we can make it even powerful by connecting the peripheral devices and sensors.
http://wedding.photos.uol.com.br/wp-content/uploads/2012/09/swiss-knife-+-smart-phone.jpg
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It means the device becomes more and more complicated.
http://www.strapya-world.com/pic/2010/428-009589img08.jpg
How the user knows she can use earphone to sing a song?
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Reminder is important
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Review the insightsThink in First ImpressionThink in SimplicityThink in ClickThink in ScrollThink in Funnel Think in IntegralThink in Peripheral
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Review the questionsWhat kind of First Impression should we provide?How Simple should it be?Where should the Button be placed?What kind of Content should we provide?How to create Attractive Invitation?What’s the Context?
What kind of Resources that we can use?
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You need to learn it through experiment.
http://www.damiancorbet.com/wp-content/uploads/2011/06/shutterstock_green-growth_71322319.jpg
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Agile + UCD is a good approach
You can check our share on the slideshare:
http://www.slideshare.net/keynescheng/20130205-16371621
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Marc Andreesen:Markets that don't exist don't care how smart you are
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You need to think: How your end users think about you ?
A place to make friend An app to practice singing
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You need to think:How record companies think about you ?
A good/trusted partner to face the digital era together !
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You need to think:How bands/singers think about you ?
A good/trusted partner to create cool events together !
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You need to think:How branded companies think about you ?
A good/trusted content provider !
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You need to fulfill all the expectations. You need to think where is your position in the chain.
Provide the value that they really care.
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A place to have real-time interaction.
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90http://www.mzweb.com.br/mz/web/arquivos/MZ_FS_Apps_EN.pdf
We Were Born to Move Around
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When I say, “Thinking in Mobile”,
What I actually mean: “Thinking Mobile in the Life”
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You need to find your own way to take the advantage from mobile.
http://comic-king.com/content.php?info_id=6467
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iKala is recruiting now !
http://www.ikala.tv/about/recruit.php
