Thaniya keereepart, ted ted how we're thinking about mobile
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Transcript of Thaniya keereepart, ted ted how we're thinking about mobile
PRODUCT DEVELOPMENT INSIGHTS CONFERENCE 9 | 12
Ignite Presentations(six presentations on insight) moderated by Ian Spalter of FourSquare
Thaniya Keereepart, TEDTED: How we're thinking about Mobile
#productnyc
MOBILE INSIGHTS
THANIYA KEEREEPARTPRODUCT DEVELOPMENT DIRECTOR
90% OF ALL MEDIA INTERACTIONS ARE SCREEN BASEDWE SPEND 4.4 HOURS IN FRONT OF A SCREEN EVERY DAY
0
7500000
15000000
22500000
30000000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: 181M
2009: 113M
2011: 267M
AGGREGATE VIDEO VIEWS
CONTEXT SPECIFIC PRODUCT DESIGN
GO NATIVE
LONG FORM IS FOR COUCH POTATOES
IPAD VS IPHONE VIDEO VIEWS
0
22,500
45,000
67,500
90,000
Sep 1, 2011
Sep 16, 2011
Oct 1, 2011
Oct 16, 2011
Oct 31, 2011
Nov 15, 2011
Nov 30, 2011
Dec 15, 2011
Dec 30, 2011
Jan 14, 2012
Jan 29, 2012
Feb 13, 2012
Feb 28, 2012
Mar 14, 2012
Mar 29, 2012
Apr 13, 2012
Apr 28, 2012
May 13, 2012
May 28, 2012
Jun 12, 2012
Jun 27, 2012
Jul 12, 2012
Jul 27, 2012
Aug 11, 2012
Aug 26, 2012
IPAD IPHONE
USE PARTNERSHIP TO STRENGTHEN THE BRANDS
LEVERAGE MEDIA HABIT ON-THE-GO
SEARCHOFF-LINEDOWNLOADS
BOOKMARKSAUDIO / RADIOSHARE
WORK WITH APPLE’S PRODUCT CYCLE
APP DOWNLOADS AFTER IPHONE 5 RELEASE
HELLO, ANDROID
HELLO, ANDROID
ANDROID , !"#$%
ハロー, ANDROID
สวัสดี, ANDROID
ΓΕΙΑ, ANDROID
안녕하세요, ANDROIDBONJOUR, ANDROID
你好, ANDROID
CIAO, ANDROIDANDROID ,שלום
Olá, ANDROID
ICS UI FRAMEWORK == +1,100 DEVICES OUT THE GATE
ANDROID ADOPTION
0
1,750,000
3,500,000
5,250,000
7,000,000
Oct 1, 2010 Dec 1, 2010 Feb 1, 2011 Apr 1, 2011 Jun 1, 2011 Aug 1, 2011 Oct 1, 2011 Dec 1, 2011 Feb 1, 2012 Apr 1, 2012 Jun 1, 2012
WHAT NEXT?
MOBILE WEB
MULTI-DEVICE SYNC
HYPER-LOCAL CONTENT
WE’RE HIRING!
THANKS, AND ...