Providing revenue generating solutions to keep your readers engaged!

MobileOnlineMappingTextPrint

"From concept to launch Classified Concepts helped the Billings Gazette create a powerful tool that the market now, cannot live without. Whether you search your Garage Sales in print, online or now on our Garage Sale mobile app we have the audience and the tools for them to continue to make Garage Sale-ing fun and profitable for all."

--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT

"We achieve the ROI necessary to truly call this program a success...Nobody else can provide an interactive experience for readers and advertisers like Classified Concepts can."

-- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO

Garage Sale/Community Map: Build a sense of community in your market!

Farmers MarketsFestivals

Garage SalesFAIRS

BAZAARSOutdoor Entertainment

For the first time ever, consumers in the US are spending more time engrossed in mobile apps than they are browsing the web on their mobile phones and desktop PCs.

Our Garage Sale App is custom branded to your

newspaper.

With the mobile app, users can…

View all nearby Garage Sale Listings on a Map...

...or search from a

list of local sales

You can also, search Garage Sales by:

- Keywords- Open Day- City- Proximity to your location

Garage Sale Listings can include:

- Full descriptions- Photos- Location- Seller contact info

Turning the Alert notifications on will

allow you to be notified of new Garage Sales based on your preferences.

Driving directions pinpoint garage sales on a

familiar Google Map interface and provide

directions from sale to sale.

Save your favorites

so you can view a list of all the

sales you want to visit.

Billings Garage Sale Print Map

Included with the Classified Concepts Garage Sale mobile Application is a companion online

locator map …

Helpful tools for today’s Garage Sale

shopper!

Ability to email the

listing

Ability to quickly send

garage sale info to a cell phone

Get driving directions

and “add to route” function

Time saver: Ability to

remember shopper’s last search results!

Once the search criteria

is established, this popup will appear to readers upon leaving the site.

Get turn by turn driving directions from

any location!

- Automatically saves your last “start” address

- Ability to send to email or cell phone!

- Select multiple garage sales and receive multi-stop directions

- Displays total distance

and approximate drive time

the bottom line…

Now, let’s talk

Notice the advertiser spot on every page?

Sell to a premium advertiser or Garage Sale

Sponsor.

Don’t forget to plot them on the map!

More tips for generating revenue from your new

Garage Sale package:

• Charge anywhere from $5 - $10 for advertisers to

be included online and on the App.• Bundle into your current Garage Sale program, and increase rates across the board.

• Remember that the greatest opportunity for a high return is

through selling a sponsorship package!

This is a new platform, and the possibilities for new ideas are yet to be discovered. You’re the expert…imagine the possibilities!

Increase your online ROI also

Upsell feature ads

Don’t forget to

plot your sponsor on the

map!

Sell sponsorship positions

But what about print?

Print advertising remains critical for newspapers, and is expected to

represent 80% of total revenues in the foreseeable future.

Print Locator Maps and D

irectories in print

Incorporate text in your campaign!

Texting Features:- Get full garage sale description- See multiple photos - Get turn by turn driving directions

Sponsorship Package Sample

There are many ways in which you can monetize your map, and the best way to do that is through your sponsorship package.

A suggested sponsor package (inclusive of mobile, online, print and even couponing) might look something like this:

- Sponsorship(s) run April-October 2013 (Everything included could be shared among multiple sponsors to keep cost down for each.)

Includes: o Banner on GS map (print)o Location(s) plot on the GS map in print and online (just include these addresses in the feed, and identify that they are the sponsor) o Banner on GS smartphone application (which is a FREE upgrade for you to take advantage of!)

- Be sure to also include the sponsor on the map itself so readers can see the location(s)- It’s always best for your sponsor to include a special offer to your garage sale readers.

o Top of Mind Awareness: imagine that you’re out garage sale-ing when you see on your smartphone app that just between the 2nd and 3rd garage sale that you routed out, there’s an April’s Coffee Shop (sponsor) and they’re offering buy one get one on breakfast! Now that’s what today’s readers want!o Banner/Skyscraper on online GS map pageo Mention as the sponsor(s) in all GS promotional ads

Online:Sponsor - We see an average of $450/month for online banner, $600/month for skyscraper.

The online locator provides six prominent “featured listing” positions. Many newspapers are offering these as upsells; generally at approximately 2.5X-3X the usual listing rate. (For example, if the paper charges $10 for a ‘regular’ listing, rate would be $25-30 for a ‘featured listing’).

Print:Sponsor – we see an average of $800/week for a premium placement position in print and inclusion of all house marketing materials.

App:Sponsor – the average to include the 320x44 mobile app banner is $300/mo.

TOTAL average package: $3950

Garage Sale Sponsorship and Contest Ideas Sponsors:

SupermarketsFast Food/Restaurants/PizzaDonut/Coffee ShopsAuto dealers (service coupons)Real EstateStorage/POD people

Contests:

Ventura County Star – had a “Great Ventura County Garage Sale” event where they partnered with Dominos Pizza, in conjunction with the launch of their GS Map program. All advertisers who held a sale during the “event” time period got a special GS kit that included a coupon for a free pizza (from Dominos) and a coupon for a free classified ad (from the paper – for items left over from their sale) plus their usual kit items (signs, stickers, balloons, etc). The cool twist: they used Dominos delivery people to promote the event so that with every pizza they delivered during a two-week period prior to the “event” they included a flyer promoting it. So in addition to running house promo ads, the paper got huge results from reaching non-subscribers and non-readers. I would also include a coupon for a discounted subscription or somehow tie it into home delivery, too. They reported a 20% volume increase in GS ads during & after the event.

Tri-City Herald – chooses a “yard sale of the week” and delivers balloons and donuts to them early in the morning during their sale. They go out and videotape the sale and put it on their website. This one is a few years old, but you could certainly consider a version of this – maybe even make it a competition. Ask readers to send in photos showing why they should be the sale of the week and then publish the “winner” on Saturday morning (or whenever your biggest GS day is) and the winner gets a prize of some sort? Maybe get a local business to sponsor the contest?

Daily Southtown Star - did a treasure hunt connected to the Garage Sale Map. Each week they hid a ‘treasure box’ at one garage sale. (they created/made/bought a treasure box, picked an advertiser each week and gave them the treasure box to use for that weekend) readers who visit that sale get some sort of prize (I think they also partnered with a donut place or somehow gave out coupons to the first readers who visited that sale. I know they took photos of the winner. (I don’t have any hard details on this one, just heard about it secondhand.)

You could do a “deal of the weekend” contest where advertisers email you a photo of their “best” item and you choose a winner to publish (they get their ad free? Or get a prize?) and then the reader who “finds” that item also gets a prize??

RecyclersConvenience StoresNon-Profit/Thrift StoresAntique/ConsignmentOil ChangeGas Stations

The Pittsburgh Tribune/Trib Total Media is Pittsburgh’s largest media outlet. TTM partnered with Classified Concepts because they wanted to expand on a category still owned by newspapers - Garage Sales. The Tribune went from selling their print and online package for $30, to upping the price due to an increase in value to $35. The package now includes print, online and a mobile application. Both digital features arechock-full of value for readers and advertisers alike. TTM believes that they must build the critical mass necessary in order to be THE destination for garagesales in their market.

“The success of the program is largely due tothe fact that we offer the package as an automaticbuy.” Danielle Forbes, Assistant Sales Manager

Within one month of launching their garage sale program, the Tribune saw an increase of 18% in total revenue when compared to the year prior. Success like this doesn’t happen without proper promotion; they ran ads announcing the new map forthe first month, followed by continuous marketing in print, online and via social media outlets. They even run a tutorial online to educate readers of the new andenhanced features. It’s no wonder they’re doing so well!

Providing revenue generating solutions to keep your readers engaged!

MobileOnlineMappingTextPrint

"From concept to launch Classified Concepts helped the Billings Gazette create a powerful tool that the market now, cannot live without. Whether you search your Garage Sales in print, online or now on our Garage Sale mobile app we have the audience and the tools for them to continue to make Garage Sale-ing fun and profitable for all."

--Ryan Brosseau- Classified Advertising Manager, Billings Gazette, Billings, MT

"We achieve the ROI necessary to truly call this program a success...Nobody else can provide an interactive experience for readers and advertisers like Classified Concepts can."

-- Michelle Ackerman - Director of Advertising, The Gazette, Colorado Springs, CO

REMEMBER:

- Open Houses- New Build- Rentals- Custom mapping

ALSO:

- CCText -“Text for more” - Push text/mobile marketing programs- Mobile landing page/inventory host

THANK YOU!

At Classified Concepts, we aren’t just a “maps and apps” partner. We create programs in partnership with you and

with your client’s needs in mind. Some members of our team are former newspaper advertising managers, which is a significant element in how we build our programs and

service our accounts.

SPECIAL WEBINAR OFFER!New Customers:

Special pricing through February, 2013

Peter Sproul – National Sales Manager

peter@maps.com

Let’s continue the conversation!

Email: april@maps.comor

Follow me on twitter @aprildauzat