“The collaborative sustainable certification for products, lifestyle, companies, cities and more.

Team Name: Sustainable Reference

NIF: B95582557

Website: www.sureplanet.com

Name and title of primary contact: Andy Bäcker (CEO & Founder)

andy@sustainablereference.com

2

SURE incentives people to

become more sustainable

SURE uses green gamification with

people to reach an end goal of

sustainable practices while making it

fun!

SURE allows companies to fix and target any

sustainable objective towards plastic, letting people

get involve into reaching that objective and being

part of the solution.

Their involvement can be rewarded in order to

incentive

GREEN

GAMIFICATION

SURE!

http://ow.ly/ivsZn

3

SURE simulates people to develop a

healthier way to become sustainable by

bringing it to the community level and with

gamification of discounts to participating

local retailers.

SURE!

www.sureplanet.com

https://www.facebook.com/SurePlanet

https://twitter.com/sureplanet

http://sureplanet.com/blog/

SURE!

• “Umbrella model” Cities, provinces,

countries, companies pay to

participate.

• Individual subscription

• 3rd party collaboration (online

shopping, etc.)

• Advertising

• Auditing

Scalable & International Business model

SURE!

All our marketing campaign is prompt thanks to our relationships cultivated on the internet.

SURE!

Plastic producers,

etc. Plastic

associations, etc.

Cluster businesses

related to collection,

recycling, treatment

and valuation of plastic

waste, etc.

7

Nowadays is not easy to find a direct competitor with our company, it is a unique, collaborative and transparent

platform whose main goal is to turn into the main sustainability reference for everyone. Some of the closest ones

are:

Practically green

• It is a digital, sustainable based internet community. They use the same score system as we use. The main differences are that in practically green, users can obtain personalized information about the more interesting products for them, They can share and compare their score with other people.

Goodguide

• They work with healthy and ecological products but their idea only consists on a searcher, products commercialized have three kinds of score (health, environmental impact and society), with this they make an average and this is the final score of the product.

Recyclebank

• We have the same score system, it gives, like us, points to people who take care of environment daily. The difference is that they try that their users learn what to buy looking at their shopping basket.

Treed Code

• They propose to change the world, transforming it into a more sustainable one. The difference is that they give their users a higher score for carpooling or traveling on the public transports.

Ciudades sostenibles

• They have created different kinds of certifications.

SURE!

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We are 7 people from different areas that work together to get a holistic knowledge about the necessities of our

clients.

Andy Bäcker (CEO & Founder)

Patricia Valdes (COO)

Álvaro Soriano Moll (CTO).

Raúl Fernández Gonzalez. Grafic designer.

Almudena González. Informatic Engineer.

Gabriel Castagnino (Communications Director).

Borja Nafria Velado. Grafic designer.

…And another 23 representants in countries.

SURE!

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Expected perspective

SURE!

10

SURE is a platform that engages your

connections with your city, local companies,

local businesses, and local products based on

sustainability. Your sustainable behaviors are

tracked in reference to where you shop, and

how much energy you consume at home. Once

your sustainable behaviors are tracked you will

gain points that can be used as an exchange

between businesses that you shop at. These

points can then be used to redeem discounts at

participating retailers. These discounts motivate

people to shop at the more sustainable

businesses within their community. SURE

simulates people to develop a healthier way to

become sustainable by bringing it to the

community level and with gamification of

discounts to participating local retailers.

SURE!

11

As a well known startup, we have received several prices and recognitions such

as:

Finalist at Code_N (CeBit) (winner to be announced).

2nd place at ITU Green ICT Challenge 2012.

1st prize Spanish Pitch Night 2012

2nd place at Ideateca Best Startup Awards 2012.

Red Herring 100 Europe winner 2011.

ESEUNE Business School award as “Most innovative startup with best perspective

for future growth´, 2011.

Selected in 2011 by the Spanish Ministry of Industry to develop business in USA at

the Spain Tech Center in Rocket Space, 2011.

Best Social Value Award at HIT Barcelona 2010, Global Entrepreneurship

Competition.

1st prize Most Innovative Company at Inguralde Competition 2009.

If we are the winners…

Plastic consumption

reduction

SURE impleme

nted

Incentive people

with green gamificati

on

SURE!