“The  collabora,ve  sustainable  cer,fica,on  for  products,  

lifestyle,  companies,  ci,es  and  more.    

Team  Name:  Sustainable  Reference  NIF:  B95582557  Website:  www.sureplanet.com  Name  and  1tle  of  primary  contact:  Andy  Bäcker  (CEO  &  Founder)  andy@sustainablereference.com    

2  

SURE  incenIves  people  to  become  more  sustainable  by    making  them  part  of  

the  soluIon  

SURE  uses  green  gamificaIon  with  people  to  reach  an  end  goal  of  sustainable  pracIces  while  making  it  fun!  

SURE  targets  how  to  get  people  to  recycle  plas1c  and  waste  that  don’t  pay    a  redemp1on  value.  

GREEN  GAMIFICATION  

SURE  

SURE    allows  companies  to  fix  and  target  any  sustainable  objecIve  towards  plasIc  polluIon,  leRng  people  get  involve  into  reaching  that  objecIve  and  being  part  of  the  soluIon.  Their  involvement  can  be  rewarded  in  order  to  incenIve  them.    Whether  working  out  or  conserving  water,  recycling  plas1c,  etc,  ac1ons  become  rewarding  when  they  are  measureable,  engaging,  and  shared.  

SURE  

www.sureplanet.com  hLps://www.facebook.com/SurePlanet  hLps://twiLer.com/sureplanet    hLp://sureplanet.com/blog/        

SURE  

•  “Umbrella  model”  Ci1es,  provinces,  countries,  companies  pay  to  par1cipate.  

•  Individual  subscripIon  •  3rd  party  collaboraIon  (online  shopping,  etc.)  

•  AdverIsing  •  AudiIng  

Scalable  &  InternaIonal  Business  model    

SURE  

VIDEOS: http://youtu.be/iDkykDcArus http://youtu.be/L7Yyq0_obh8

CompeIIve  advantage    •  Patent  pending.  •  Scalable  approach.  •  Green  gamificaIon  with  crowdsourcing  techniques    •  EffecIve  and  economical  channel  to  help  reach  their  sustainable  goals.    

•  10  progressive  steps  of  quality  control.    •  Neural  network.  •  InternaIonal  and  mulI  lingual  pla_orm.    •  Bo`om-­‐up  approach  

SURE  

PlasIc    producers,  cluster  businesses  related  to  collecIon,  recycling,  treatment  and  valorizaIon  of  plasIc  waste,  etc.  

…  And  other  internaIonal  and  sectorial  events.  

Sales  Strategy  

UniversiIes  and  schools  (sustainability  network),  etc.  

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Nowadays  is  not  easy  to  find  a  direct  compeItor  with  our  company,  it  is  a  unique,  collaboraIve  and  transparent  pla_orm  whose  main  goal  is  to  turn  into  the  main  sustainability  reference  for  everyone.  Some  of  the  closest  ones  are:                    Prac1cally  green  

• It  is  a  digital,  sustainable  based  internet  community.  They  use  the  same  score  system  as  we  use.  The  main  differences  are  that  in  prac1cally  green,  users  can  obtain  personalized  informa1on  about  the  more  interes1ng  products  for  them,  They  can  share  and  compare  their  score  with  other  people.  

Goodguide  

• They  work  with  healthy  and  ecological  products  but  their  idea  only  consists  on  a  searcher,  products  commercialized  have  three  kinds  of  score  (health,  environmental  impact  and  society),  with  this  they  make  an  average  and  this  is  the  final  score  of  the  product.  

Recyclebank  

• We  have  the  same  score  system,  it  gives,  like  us,  points  to  people  who  take  care  of  environment  daily.  The  difference  is  that  they  try  that  their  users  learn  what  to  buy  looking  at  their  shopping  basket.  

Treed  Code  

• They  propose  to  change  the  world,  transforming  it  into  a  more  sustainable  one.  The  difference  is  that  they  give  their  users  a  higher  score  for  carpooling  or  traveling  on  the  public  transports.  

Ciudades  sostenibles  

• They  have  created  different  kinds  of  cer1fica1ons.  

SURE  

 …And  our  representants  in  18  different  countries.  

SURE  

Andy  Bäcker  (CEO  &  Founder)  

Gabriel  Castagnino  (CCO)  

Patricia  Valdés  (COO)    

Raúl  Fernández  Grafic  designer  

Álvaro  Soriano  (CTO)    

Borja  Nafria  Grafic  designer  

Almudena  González.  InformaIc  Engineer.  

Interdisciplinary,  green  and  passionate  SURE  team  

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Expected  perspecIve    

SURE  

Our  objecIve  is  to  create  a  solid  structure  in  order  to  generate  a  posiIve  change  around  the  world,  where  li`le  acIons  are  measurable,  shared  and  rewarded.  

SURE  

As  a  well  known  startup,  we  have  received  several  prices  and  recogniIons  such  as:    v  Finalist  at  Code_N  (CeBit)  (winner  to  be  announced).  v  2nd  place  at  ITU  Green  ICT  Challenge  2012.  v  1st  prize  Spanish  Pitch  Night  2012  v  2nd  place  at  Ideateca  Best  Startup  Awards  2012.  v  Red  Herring  100  Europe  winner  2011.  v  ESEUNE  Business  School  award  as  “Most  innova1ve    startup  with  

best  perspec1ve  for  future  growth´,  2011.  v  Selected  in  2011  by  the  Spanish  Ministry  of  Industry  to  develop  

business  in  USA  at  the  Spain  Tech  Center  in  Rocket  Space,  2011.  v  Best  Social  Value  Award  at  HIT  Barcelona  2010,    Global  

Entrepreneurship  Compe11on.  v  1t  prize  Most  Innova1ve  Company  at  Inguralde  Compe11on  

2009.          

 

SURE  

• 45%  Marke1ng  &  Sales  • 45%  Product  Development    • 7%  Legal  (patents,  registra1ons,  etc.)  • 3%  Others    

WINNER