THIEN NGUYEN Q.Copywriter at VietbuzzAd

nguyenquythien09@gmail.comhttps://vn.linkedin.com/in/nguyenquythien

“make the world more colorful”

VIBER VIETNAM SHUTDOWN OR NOT?

Problem: Viber global management announced that

Viber Vietnam will now be run under SouthEast Asia hub at Philippines

Media called that is a failure of Viber atVietnam Market

PR Article

Client:Viber Vietnam

Solutions: Control the negative information on

Internet by giving original reasons whyViber shutdown at Vietnam

Change perspective, Viber is not fail atVietnam market. the change of Viberglobal, It’s just a regional strategy

Result My sentences in this PR article was used by

Mrs. Quynh Anh - Viber Country manager toanswer media officially

69 website reposted this article 100% articles related the topic used my

words as the announcement of Mrs. QuynhAnh

“…Viber has just finished the mission to settle

down business at Vietnam market. This changeis a strategic step of Viber to connectVietnamese users with international users.Because, OTT should be a platform of theinternational connection , It’s not an internal

OTT ( as Zalo) …”

LinkVietnamnet:http://vietnamnet.vn/vn/thi-truong-tieu-dung/249172/thang-loi-tai-viet-nam--viber-tien-den-nhiem-vu-toan-cau.html

PR Crisis Management

Problems: Samsung has just launched TV SUHD, The

directly competitor of LG super UHD Samsung use 3rd voice from HD Vietnam

to compare unfairly SUHD and TV LGOLED to let LG’s product down

Solution: Using “words of mouth” to seed content

crossing all forums and “power user”voice to make people believe in LG’sproduct

Using Social listening tool tracking all ofnegative comments on internet then givethe feedback immediately

Showing SUHD’s disadvantage in curveddesign, display technology…

Client: LG Electronics Vietnam

Result: Samsung stopped all the

provocative activities on socialmedia

Customers gradually believe LGSuper UHD better than SamsungSUHD

THE UNFAIR COMPARISON

VIBER IS A GREAT COMMUNITY!

Problem:Young people prefer using Zalo thanViber. They think Viber is not funenough for them

Social media

Client:Viber Vietnam

Solutions: Create the content to show how

interesting Viber community is Engaging more young people on

Facebook to using Viber muchmore

Result: Viber fanpage grow from 300K fans

to 450K fans for 6 months Every post on Viber fanpage has

many interactions (average 2000interactions/ post,

Many taglines went viral in youngcommunity

LinkViber Vietnam Fanpagewww.facebook.com/ViberVietnamOfficial

My roles:Manage all social media content forthis campaign

“Be late! Why don’t you call me?”14,000 likes

“Guys, where is my lucky money?19,000 likes

“Let’s see your future!”(this post all about feature Public Chats)20,000 likes

YOUR FEELING ISOUR STICKERFACE!

Problem:Our competitor have a really big market share in stickers usage among young users.Meanwhile, Viber also have huge amount of stickers that can be used by them.

Social media

Client: Viber Vietnam

Solution: Introduce the #STICKERFACE

responsive web app and makeViber stickers as the new trendsamong young users

Result:5 days22,166,000 Impressions443,000 Social media interactions50,000 Unique users34,000 Sticker creation60% Participation from MobileDevice

LinkViber Vietnam Fanpagehttp://stickerface.net/

My role:Create the related content for KOL’s to call young people to do the same

“AEON MALL IS COMING TO TOWN!”

BriefMake people know more about AEONMALL Binh Duong opening by acreative activity

Idea

Client: AEON MALL Vietnam

Solution:Built an app game on facebook forusers create poster of AEON MALL bythemselves

Result:For 3 weeks, It had 6000 participants50,000 Social media interactions

LinkApp game – “Let’s decorate for AEONMALL Binh Duong”https://www.facebook.com/aeonmallvietnam?sk=app_190322544333196l

1. Access the app on AEON MALL Vietnam fanpage

2. Using creative tools to draw your poster

3. Submit its to AEON MALL Vietnam Fanpage

LOVE IS NOT JUST BY WORDS

Problem:Vietnamese people get difficult toexpress their love

Video

Client:Viber Vietnam

Solution:Viber inspired them to say “love”easily by their service (by sticker,voice message, animated message…)

Result:20,557 views on Youtube146,000 social media interactions

Link:Love is not just by wordshttps://youtu.be/6voGRqRz2pg

My role:Create the content for the video clip

Thank you!

THIEN NGUYEN Q.Copywriter at VietbuzzAd

nguyenquythien09@gmail.comhttps://vn.linkedin.com/in/nguyenquythien