There’s an App for That: How Marketing Execs Boost Results with the AppExchange

Marketing Professionals

Michele McMahon: The Network, Inc.Ilya Mirman: Cilk ArtsBrian Vass: KadientSara Varni Bright: salesforce.com

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Agenda

AppExchange Overview

Customer Picks– Michele McMahon, The Network

– Ilya Mirman, Cilk Arts

– Brian Vass, Kadient

Panel Q&A

Tips for Finding Apps

Sara Varni Bright

salesforce.com

The AppExchange The Trusted Marketplace for Cloud Apps & Services

1000+Pre-Integrated Apps

180+ Apps for Marketing

6800+Customer Reviews

1000+ Apps to Run Your Business

200+ Free Apps to Get You Started

Reports, dashboards, & end-to-end templates

Fully customizable

Key Marketing Categories 180+ Apps to Drive Your Success

Ilya Mirman

VP of Marketing

Michele McMahon

VP of Revenue Generation

Brian Vass

VP of Marketing

Michele McMahon

The Network, Inc.

All About The Network, Inc.

• Go-Live in 6 weeks from contract sign to training, including initial apps and app roadmap

• All apps are evaluated for integration with Salesforce• Phased approach to app integration• Free trials build business case• App Integration = Automation & Transparency

The Network, Inc. helps thousands of organizations, including half of the Fortune 500, mitigate risk with a full suite of governance, risk and compliance (GRC) solutions

The Network Inc.’s Digital Backbone

Social Media

Data Hygiene

Communities

Analytics & ProspectingData Management

Full Integration

Partial Integration

Not Integrated

Salesforce Labs

Adoption Dashboards

Competitive Object

Other Apps

FormFactory

Most accurate source of contact data,

including emails!

Integrated in Salesforce for real-time

updates

Flexible rules based on your company’s

requirements

“Data quality decays rapidly & enterprises should follow a methodology for…regular measurement…data quality…goals for... process improvements & technology”

Integrated Data & Prospecting Tool: Jigsaw

LeadLander for Salesforce

Website visitor insight for lead

generation & sales insight

Paid app with free basic

integration & paid integration

“Stepping-stone” for basic web

visitor insight

Designed for prospecting

FormFactory: Dreamfactory

Free basic form creation

Paid version creates

“editable” forms

Time-saver for manual

form creation

Uses CRM data

A “walk down the hall”

becomes an email

Ilya Mirman

Cilk Arts

All About Cilk Arts

Mission: To provide the easiest, quickest, and most reliable way to optimize application performance on multicore processors.[Venture-backed start-up, acquired by Intel.]

• Using AppExchange to find valuable, trustworthy apps• 2 apps in production (HubSpot, VerticalResponse)• Exploring others (Jigsaw, DataTrim)

Company logo goes here

HubSpot, Inc.

Lead intelligence in salesforce.com

Closed-loop integration between

Marketing and salesforce.com

Get found online: website authoring

and hosting, blogging, SEO

Convert leads: landing pages, lead

nurturing campaigns, prospect

analytics

Analytical tools (traffic, conversions,

competitors, blog analytics)

Brian Vass

Kadient

Surveys: ClickTools

Create customer

surveys in ClickTools

Associate survey

results with Accounts

and Contacts

27% increase in

customer satisfaction

scores

Marketo Marketing Automation

Execute nurture email

campaigns

Score leads

Create landing pages

Track website activity

Tight integration with

Salesforce

CRMfusion: DupeBlocker

Prevent duplicate

records from entering

Salesforce!

Flexible business rules

to identify duplicates

Virtually impossible for

duplicate records to

enter our database

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Additional Ways to Find Apps

Chatter Group Twitter Handle

Fan Page

There’s an App for That! How Marketing Execs Boost Results

with the AppExchange

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