How to Manage Your AppExchange Listing

AppExchange PMM Team

1. Think big picture firstStart with the basic go-to-market building blocks

Does your AppExchange Listing Address the Following?

WHO is your audience?

WHAT does your product provide?

HOW can your product help customers?

1

2

3

2. All About SearchBe strategic about your keywords.

• For all the sections with keyword match = relevant points

• Multiple mentions of a keyword in one section do not count for more points

Keyword search looks for exact

matches

In Your Publishing Console

3. Sell Apps with ImagesInvest in professional graphics to make a great first impression.

SMALL TILE

LARGE TILE SCREENSHOTS

TOP BANNER

Appexchange.com

AppExchange in Lightning

Appexchange.com

AppExchange in Lightning

In Your Publishing Console

4. Tell a story with screenshotsPro Tip: 40% of your listing activity comes from screenshots

Before

After

In Your Publishing Console

Upload screenshots

Add a video

5. Upload contentIncrease your listing’s popularity with more go-to-market content.

Types of ContentTestimonialsWhitepapersCase Studies

Data SheetsCustomization GuidesWebinars

What Types of Content Can You Share with Customers? Use clear names to show value to customers

In Your Publishing Console

6. Capture LeadsGate your video and offer a test drive or free trial

How are You Capturing Leads?

Use different Salesforce Campaign IDs for your CTAs to track lead source.

More Leads! AppExchange in Lightning

In Your Publishing Console

7. Be transparent about priceIncluding a starting price to give customers a baseline

What’s Your Price?

Soon pricing will be a required field.

In Your Publishing Console

8. Get (& Engage) with ReviewsBuild reviews into your overall sales processes.

Build brand credibility through reviewsThe more, the merrierCustomers love to see what the community is saying about the app

Ask, ask, askBuild meaningful relationships with customers and don’t be afraid to ask for an app review

CommunicateRespond to both positive and negative reviews to show customers their voice is heard

9. Measure success & iterateNever settle. Constantly optimize your listing.

Monitor Analytics in your Publishing Console

Find detailed data on:-Installs-Leads-Resources (data sheets, white papers, etc.)-Test Drives

10. Get Lightning ReadyTake Advantage of What’s Next

Your Listing is Optimized, Now what? Consider Applying for AppExchange Marketing Program

AppExchange Marketing Program Vision

Accelerate business app partner growth through best-in-class joint marketing

programs that engage, inspire, and transform our shared customers and prospects.

World-class Marketing

Turn-key partner participation

Evergreen content

Engaging campaigns

• Customer-first marketing

• Specifically created for partners

• Leverages Salesforce best practices

• 30+ partners participate each quarter

• Co-marketing where Salesforce leads on execution

• Customer-first thought leadership content

• Long tail effect of campaigns and content

• Positions partner apps for measureable results

• Always on co-marketing awareness for apps

Joint Marketing at Scale, the Salesforce Way

AppExchange Leads

Lift in LeadsWith AMP

Without AMP

It’s All About Delivering Results

100+Partners Invested in AMP

to date

31K+AMP-Influenced Conversions33%

AppExchange Visits

Lift in VisitsWith AMP

Without AMP332%

*Data from AMP participation from FY16-FY17

Learn More About AMP

P.force.com/amp

Q&A