Social Media for HR Execs
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Transcript of Social Media for HR Execs
Social Media: Why Should We Care?
Web 2.0 for HR ExecutivesCarmen Hudson
Senior Manager, Talent Acquisition, Yahoo!
Today’s Agenda
• Share experiences• Ask questions• Showing is better than telling• I hope you leave with
– Resources and examples– Inspiration– Courage
Where do you stand on stickers?
“Companies resist social media engagement for the same reason people resist authentic, loving
relationships — a fear of intimacy. “
-- Shannon Paul, Blogger, New Media PR Consultant
You’ve got to put yourself out there.
You’re smart if you have concerns.
• Loss of control over your organization's branding and marketing messages
• Dealing with negative comments• Addressing personality versus organizational voice• Fear of failure• Perception of wasted of time and resources• Suffering from information overload already, this will cause
more• Not relevant for my industry• I can’t get access to these tools at work• I’m not a techie – I don’t understand how to use the tools• Legal obstacles and concerns• Cost• Privacy and data security• What does success look like? What is the ROI?
Social Media
IS• Access on Demand• Dialogue• Transparent• Inclusive• Authentic• Vibrant, dynamic and
mobile• Candidate-driven
content• Listening device• To be EMBRACED
IS NOT• Regularly scheduled
updates• Monologue• Controlled• Exclusive• Product Driven• “On message”, static ,
dependent on one device
• Corporate messaging vehicle
• To be USED
28%of LinkedIn’s 30 million users are senior
executives. 28% earn over $104K.
600,000
New users join Facebook every day.
12%of Facebook users are teens.
25%of Facebook users 35 years old or older. 45%
are 26 years old or older.
Enhance Productivity Enhance Communication
Employer BrandingAdvertise and Market
Research/Competitive IntelligencePost or Broadcast OpportunitiesSearch for leads or candidatesEnhance Candidate Experience
Continuous Learning
3,000,000
Estimated tweets per day.
That’s me!
I follow over 1400
Twitterers!
930 folks follow me.
My profile
My bio
DMs are for private
discussions
Or, Try Yammer
Case Study: E&Y
But wait, there’s more!
What is this stuff about “clown recruiting”
That’s C-L-O-U-D, not Clown!
It’s a SERIES OF TUBES
It is a style of computing in which IT-related capabilities are provided as a service, allowing users to access technology-enabled services from the Interwebs ("in the cloud") without knowledge of, expertise with, or control over the technology infrastructure that supports them
Let’s Make a Blog.
Right now.
The cloud makes it possible.
Very simply, you don’t have to be a developer to create a rich online experience. It’s easy, fast and cheap – often free.
Why?
There is only one answer.
Candidates.
Social media is irresistible and unstoppable.
You’re going to have to get out there.
I am not a lawyer.
Getting started.
52 Social Media Ideas for HR
• Get out and engage with your peers. Try HRM Today.
• Upgrade your internet usage policies and confidentiality agreements
• Define the rules of engagement• Ensure that your outplacement
partners are social media savvy• Implement a live chat feature on an
internal site
How to spend Friday afternoon
1. Set up a LinkedIn or Plaxo account or group• Invite 20 people
2. Set up a Facebook or Myspace profile or group• Make 20 friends
3. Get a Twitter Account• Follow 20 tweeple, including peopleshark
4. Find 3 Blogs about social media/web 2.0• Subscribe via RSS feed
5. Set up a social bookmarking or document sharing account; explore links or presos about social media/web 2.o
6. Live with these accounts for a week – think creatively and evaluate how you might incorporate into your process – or not!
Be a leader. Get out there.
• Join the conversation• Receive – and give• Sit back and watch• Lead the charge – put a sticker on your
computer• Start small, have fun• Find like-minded folks in your org• Experiment and abandon and return as needed• Be product- or vendor- agnostic until you find
something that works for you
Social Networks
Blogging, RSS Feeds
Microblogging, lifestreaming, mobile
blogging
Social bookmarking, social content, reputation
management
Chat, instant messaging
Audio, Video, Photo and Podcasting
Let’s connect.
• Email me [email protected]• Check out my blog http://people-
shark.blogspot.com/• Follow me on Twitter
https://twitter.com/peopleshark• LinkIn with me
http://www.linkedin.com/in/carmenhudson
Let’s connect.
• Email me [email protected]• Check out my blog http://people-
shark.blogspot.com/• Follow me on Twitter
https://twitter.com/peopleshark• LinkIn with me
http://www.linkedin.com/in/carmenhudson
Let’s connect.
• Email me [email protected] or [email protected]
• Check out my digital log http://kaykel.posterous.com/
• Follow me on Twitter https://twitter.com/kay_kelison
• LinkIn with me http://www.linkedin.com/in/kaykel12