The Waterfront Market is one of Dubai’s leading shopping destinations and a premier fresh food marketplace. Located in the heart of the city, the WFM represents a fusion of traditional Emirati SOUQ and the multicultural spirit of the city in a modern purpose-built facility.

The WFM builds on from the amazing heritage and iconic status of the old DEIRA Fish Market, the new WFM hosts some of theleading food and beverage outlets, retail shops, a multipurpose hall and a hypermarket.

▪ Hanging Banners (coming soon)▪ Side Banners▪ Light Boxes▪ Trolleys▪ Escalators▪ Travellators▪ Lifts▪ Light Pole Banners▪ Glass panels▪ Parking Pillars▪ LED Screens (coming soon)

SPECIAL EXECUTIONS FOR EVENTSTAILOR-MADE ACTIVATIONS

Fish Cleaning Area LED Scren

Fish Basement Lobby LED Screen

SkyBridge (Gate 1 Face 1)

SkyBridge (Gate 1 Face 2)

SkyBridge (Promenade)

Fruits & Vegetables Basement Lobby

Fruits & Vegetables Elevator

Dry Goods (TOP Of Escalator)

2weeks/3360 spots 4 weeks/6720 spots

AED 35,000 AED 60,000

15secspotwith4minloop (upto16clients)(240spots/Day) And/or

15secspotwith2minloop (upto8clients)(480spots/Day)

1- Fish Market Area LED Screen2- Fish Basement Lobby LED Screen

3- SkyBridge (Gate 1 Face 1)4- SkyBridge (Gate 1 Face 2)5- SkyBridge (Promenade)6- Fruits & Vegetables Basement Lobby

7- Fruits & Vegetables Elevator8- Dry Goods (TOP Of Escalator)

SCREEN LOCATIONRESOLUTION

(WxH IN PIXELS)

SCREEN DIMENSION

VIDEO SPECIFICATIONS Artwork Size DurationWIDTH(mm)

HEIGHT(mm)

FISH Market AREA 3000 X 1000 7500 2500• Video Codec: H.264, H.265, or VP9

• Resolution: The maximum supported resolution is 3840x2160x60p.

FISH BASEMENT LOBBY 2567 X 513 4800 960 • Color Depth: 4K video can be encoded at 4:2:0 subsampling with 8 bits(Main Profile) or 10 bits

(Main 10 Profile) of depth.

• Container Format: The following container formats are supported: .ts,.mov, .mp4, .mkv, .webm.

Note: XTx44/XDx34 models currently support .webm video with the Opus audio codec (not Vorbis)

SKYBRIDGE (NEAR GATE-1) FACE-1

2437 X 168 14500 1000

SKYBRIDGE (NEAR GATE-1) FACE-2

2185 X 168 13000 1000

• Bitrate: The XTx44 and XDx34 models support a constant bit rate (CBR)between 70 and 80 Mbps. These values

apply to both the primary and secondary video decoders.SKYBRIDGE (NEAR PROMENADE) 1933 X 168 11500 1000

• Merge Mode: If you are using B-frames as references in H.265 “mergemode”, the size of the references list

should be limited to two or less.

* Artwork needs to be supplied at exactly

the stated pixelsize resolution

* No trim, bleed or safe-area is required

15 seconds

Other timings may be possible

FRUIT & VEG BASEMENT LOBBY 2053 X 1540 3840 2880

FRUIT & VEG ELEVATOR 2000 X 1000 5000 2500

• Video Codecs: H.265, H.264, VP9, MPEG-2

• Resolution: The maximum supported resolution is 1920x1080. Note thatsome supported VESA

video modes have limitations.

• Supported Extensions/Containers: .ts, .mpg, .vob, .mov, .mp4, .m2ts Note: .mov files with compressed "atoms" (i.e. metadata) are not currently

supported.

DRY GOODS (TOP OF ESCALATOR)

1797 X 513 3360 960• Additionally Supported Extensions: Players also support .webm video with

Vorbis audio (the Opus audiocodec is not supported).

• Specs for H.265 Extensions/Containers: Support for Main and Main 10profiles up to level 5.1

• Specs for H.264 Extensions/Containers: Support for Main and High profilesup to level 4.2

• Maximum Recommended Video Bit Rate: 25Mbps

For More Information –

Company Address – Shatha Tower, Office # 1709, Dubai Media Cityinfo@mediablendsme.com

Contact # +9714 557 0997