Energy Efficiency: A Mobility Operator's Vision - Peter Gillespie
The Vision and its applications to the industry, Professor Peter Schnedlitz
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© Schnedlitz, P. „The Vision and its applications to the industry“ Athens, June 23 rd 2011 Professor Peter Schnedlitz, PhD. The Road Map to the New Europe
Transcript of The Vision and its applications to the industry, Professor Peter Schnedlitz
© Schnedlitz, P.
„The Vision and its applications to the industry“
Athens, June 23rd 2011
Professor Peter Schnedlitz, PhD.
The Road Map to the New Europe
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Agenda
Authenticity
Value and Values
Customers in Control
Constantly Connected
All Kinds of Commerce
Considered Consumption
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Authenticity (and Fauxthencity)
Consumers in 2011 will increasingly look for distinctive, „real“ retail experiences.
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Value and Values
Customers are starting to demand that retailers not only offer „value“ but also espouse „values“ like environmental and social responsibility.
Rewe Green Building, Berlin
Carbon Footprint
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Customers in Control
It‘s all about the power shift first from manufacturers to retailers, and now to consumers.
The last 5 minutes before decision.
Wippermann, P., 2010
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Constantly Connected
And the trend is growing rapidly for shoppers to price check and purchase from their mobile phones in stores.
- Internet - Satellite - Digital – Radio - MP3-Files, DVD - Handy - Gameboy - Playstation Source: Trendbüro 2009
Source: Trendbüro 2009,
Digital Natives
Digital Immigrants
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Social Media – New Challenges
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Social Media Monitoring REWE
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Datamining: +/- Feedback
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Geografic Opinion Clouds
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All Kinds of Commerce
That will include traditional (instore) commerce, e-commerce, m-commerce (mobile), f-commerce (facebook), s-commerce (social) and v-commerce (video-enabled, eg. YouTube).
Multi Channel Retailing
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Considered Consumption
The consumer we will deal with in 2011 really thinks about what she is buying, making „mindful choices“, selectively seeking out deals, and trading down unless she sees real value in what she is purchasing.
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Paradigm Shift
Source: GDI 2008
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Retail is always emotion, too
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… and price
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Thanks for your attention
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LEH Geschäftstypen Europa.Nach Ländern Umsatzanteile in %
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Diskonter in EuropaUmsatzanteil im LEH Durchschnittswert Westeuropa 19,5%
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Bestpreisimage – Europavergleich. „Wer bietet den günstigsten Preis?“
