THE TRUTH ABOUT SEO: 4 TOP TIPS

Is your SEO perfect??

While it's possible to optimize your site and make everything “SEO-perfect," you need to be careful to not lose some of yourself in that process. Don't forget that you are a real person and your potential clients are people, too.

Even though you may get them "in" the door (landing on your website) withjust the right keywords, if your site’s content doesn't match what they are searching for--no ma�er how perfectlythey might be worded for SEO-- or if it's not presented in a way that is visually appealing, your perfect SEO won't get them to stay.

SEO won't turn them into clients. YOU have to do that.

The bo�om line about top rank

It takes time, energy and some money to rank high in the search engines, but it’s not smoke and mirrors and you don’t need a PhD or advanced math skills to stack the deck in your favor. Remember: Google doesn’t want you to know how to manipulate the system. They want you to put great content on your site and let them know what content you have.

That’s the truth about SEO.

Don’t get upset if you aren’t showing up on the first page of a search engine. This takes time and e�ort. Also, it doesn't mean you won't show up first for someone else. What you see when you type a specific keyword into a search is NOT what everyone else sees. Most searches these days are highly-personalized to your browsing patterns, your location and many other factors. In fact, we’ve seen 11 di�erent responses to the same search terms in a room of 11!

DON’T SWEAT WHAT YOU SEE...or DON’T SEE

FOUNDATION FIRST: IGNORE THE HYPE

Understand the basics so you can create a solid foundation. Along with understanding the basics, ignore all the hype or trends out there. Focusing on the basics is where you will see the most results.

Be clear about the resources (time and money) you are willing to dedicate to this venture from the outset. Not sure how much you should invest in order to have the impact you seek?Ask our expert, Michele Bergh to help you with a strategy that will meet your needs as well as your budget.

Never trust someone who says they can guarantee you to show up on the first page of Google...unless they are Google. Stay the course in following best practices, give it some time and allow nature to take its course. A little time and e�ort can go a long way!

TAKE STOCK: WHAT DO YOU NEED? WHAT WILL YOU INVEST?1

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