The Truth About Seo
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Transcript of The Truth About Seo
![Page 1: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/1.jpg)
Search Friendly Web Development
Vanessa FoxFounder
NineByBlue.com
Nathan BuggiaLead Program Manager
Microsoft Webmaster Center
![Page 2: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/2.jpg)
Vanessa Fox
![Page 3: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/3.jpg)
Nathan Buggia
Webmaster Center• Am I being indexed?
• Are there any penalties?
• How to submit sitemaps?
---------------
• Support
• Feedback
• News
http://webmaster.live.com
And they need it by And they need it by when?!?when?!?
……and they need more and they need more tools, and data and tools, and data and technical info, and technical info, and
302s…302s…
![Page 4: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/4.jpg)
Why should you care about SEO?
![Page 5: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/5.jpg)
SEO != SPAM
![Page 6: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/6.jpg)
SEO = Good design
Online Resources: www.aslistapart.orgwww.seomoz.orgwww.sitepoint.com
![Page 7: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/7.jpg)
SEO = More Than Search
![Page 8: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/8.jpg)
Less expensive to plan for SEO
Planning Design Development Test Production
$$$$
$
![Page 9: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/9.jpg)
The Equation
Design for your
customers
Be smart about robots
Enjoy long-lasting success
![Page 10: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/10.jpg)
Agenda
• How search engines work
• Building pages
• Architecting navigation
• Integrating Marketing
• Diagnosing SEO issues
![Page 11: The Truth About Seo](https://reader033.fdocuments.us/reader033/viewer/2022061609/5549f063b4c90512488b5357/html5/thumbnails/11.jpg)
Where to next?
http://janeandrobot.com http://ninebyblue.com
http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com
http://SearchDeveloperDay.com