D5.5 Implementation of Digital Social Currency Infrastructure
The Social Currency of Social Media by @JoeyShepp
description
Transcript of The Social Currency of Social Media by @JoeyShepp
By Joey Shepp
The Social Currency of Social Media
JoeyShepp.com
• Reconciling Ecology + Technology
• Technology Therapist
• Futurist
• Website Design and Development, Social Media Marketing, and Branding
• Located in the EcoTown of Fairfax, north of San Francisco
Social Media is BigLatest Stats
Wide Spread Adoption
International Growth
Breaking Records
• World Cup USA Win second most Internet Traffic Day in history
• NBA Finals: 3,000 Tweets per second
• YouTube: 24 hours uploaded every minute
The New Marketing Landscape
• Earned Media (PR)
• Owned Media (Website)
• Advertising (Paid)
• Social Media (Community)
Measuring Social Media ROI
• Direct(sales/lead gen)
• Baseline: 6-12 month process
• Brand Sentiment
• Engagements
Engagement as the basis forSocial Currency
• Responding
• Engagement / Participation
• Sharing / Thanking
• User Generated Content
The Many Value Streamsof Social Media
Give your Brand Away to your Customers
Brand Value
Stabilize Brand Value
Most Volatile Asset
Sentiment Analysis
Affects Stock Prices
Case Study
Direct SalesDeliver Value Directly to Customers
E-commerce is Trackable
Referral Source
Conversation Rate
Case Study
Lead GenerationProduce Content that Inspires Curiosity to Learn More
Solar Installation Lead GenerationCase Study
Special OffersMake your customer community feel special.
$3 million in sales in 2 years / Cost: the salary of one employee.
Dell Outlet Twitter
Case Study
Customer SupportResponding and fixing problems creates loyal customers
Dedicated Twitter Account for Customer Support
Comcast Cares
Case Study
Crowd Sourcing InnovationDraw innovation from your customer community.
Starbucks Sponsors EcoCup contest
Case Study
CSR CommunicationsTell your company’s responsibility story every day
Seventh Generation
CRS Innovation
Open Feedback
Contests for Innovation
Case Study
Environmental ImpactSocial Media is Good for the Environment
Social Media is Sustainable
Reduced Travel
Many to Many Communications
Reduced Paper Use
Energy Use???
Case Study:
Social GoodUse Social Media to Deliver Social Good
Million Baby Crawl
• Seventh Generation
• Consumer Activism Campaign
• Toxic Chemical Policy Reform
Sustainable Business is Perfect for Social Media
• Openness
• Transparency
• Authenticity
• Full Disclosure
In Summary
Stay HumanReminder: