From Financial Currency to Social Currency
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Presented at June 17 at the Ragan Communications Social Media for Financial Communicators event
Transcript of From Financial Currency to Social Currency
@AllanSchoenberg@MichaelAShore
@CMEGroup
#SM4Finance
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CME Group Overview
• #1 futures exchange
globally by volume
• Multiple asset classes
• Provide futures & options
on futures trading &
clearing
• FY 2009 Revenue of $2.6B
• Strong record of growth
through acquisitions and
strategic partnerships
– CBOT Holdings (2007)
– NYMEX Holdings (2008)
– BM&FBOVESPA (2008)
– Dow Jones Indexes (2010)
• Deep liquidity in key benchmarks
across all asset classes
• Diverse, committed customer base
• Vertically integrated technology
and clearing
• Commitment to excellence,
innovation and customer focus
Combination is greater
than the sum of its parts
• New indexes across cash, OTC,
derivatives
• Options volatility indexes on gold, corn,
soybeans and crude oil
• Emissions
• Crude palm oil
• Oman crude oil
• iBovespa
• KOSPI 200
• Nifty 50
• TIIE 28
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Significantly Increasing Product Breadth
Through Partnerships Over Last 12 Months
Equities
Commodities
Green Products
• Mexican bonds
• Overnight interest ratesInterest Rates
Index Services
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“Social media is people having real-time
conversations online.”
1.0
2.0
3.0
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“Social media is the new trading floor – it’s
where traders now connect virtually.”
Content Matters
Brand Enthusiasm
Customer Service
Issues Management
Build Advocacy
Go to Your Audience
• Customers/traders
• Partners
• Lawmakers
• Regulators
• Media
• Influencers
• Employees
Accessible
Transparent
Authentic
• Where it all started (2007)
• Fan/Like page
• Objective is education
• Company profile
• 5 Groups (4 private)
• 24/7 focus groups
• Launched March 2010
• Thought leadership
• Regulatory focus…for now
“I ended up having one of my best days
in months that night," Mr. Grisafi said. "It
really affected me, to the sum of a large amount of money.”
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@StockTwits – the human ticker
What Drives Our Content?
• News -- media and bloggers
• Make RSS your friend
• Partnerships
• Listen and respond
• Be original
• Regulations
Validation?
756,000 Followers
938 Twitter Lists
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The Google Effect
Awards
FOW Magazine – 2009 Innovation in Customer Service Award
Lessons Learned About Content
• This is not about you…it’s about them (70/30)
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmark
• Understand the risks/rewards
• Embrace face to face
Next Steps?
• Company education/training
• Financial Services/B2B Recognition (top 5)
• Continue to connect with people -- monitor, listen, respond
• Video
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Twitter: @AllanSchoenberg@MichaelAShore@CMEGroup
Blog: http://www.cmegroup.com/openmarkets
http://www.b2bvoices.com
LinkedIn: http://www.linkedin.com/in/allanschoenberghttp://www.linkedin.com/in/michaelshore
You can download this presentation here:
http://www.slideshare.net/allancme
