The Search Challenge - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass
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24/7 Multichannel Travel Deri Jones – SciVisum Richard Scales – Neilson Travel
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Transcript of The Search Challenge - Sagittarius 24/7 Multichannel Travel Cosumer Masterclass
24/7 Multichannel Travel
l Deri Jones – SciVisum l Richard Scales – Neilson Travel
RWD: can be slower
sixrevisions.com/mobile/responsive-web-design-not-the-future/ ?
airlines
RWD site: - none Mobile site: - BA + South African Neither: - Royal Brunei
Airlines - on mobiles BA - can search/book South Africa – can't Royal Brunei – full fat homepage:
BA
SA
BA mobile
Site problems are not Marketing problems ...
… but User Experience problems are Marketing problems:
if iPad 10% slower
if Phone users see more 'Cannot Buy'
Impact is: - Analytics can no longer be trusted ! - Campaigns are sub-optimal
24/7 Multichannel Travel
l Deri Jones – SciVisum l Richard Scales – Neilson Travel
