The Right Tool for Each Job
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The Right Toolfor Each Job
Steve ButtryThe Daily Camera
September 10, 2013
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Which tool(s) to use today?
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• Best place to look for people• They may not see messages• If they’re public, post contact request on
their wall
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• Promote several stories a day, but don’t spam your fans with too many
• Photos engage better than links• Try to start a conversation
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• See if you have friends in common who can reach out for you
• Ask permission to use photos (but they may not have rights)
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Breaking news:• Search for sources (w/ and w/o location)• Search for “holy shit,” WTF• Crowdsource• Tweet the unfolding story• Use hashtag (for search & in your tweets)
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Events:• Livetweet all routine events• Especially livetweet big events• Use hashtag• Set context (warn about lots of tweets)• Feed tweets into ScribbleLive• Not transcript or play-by-play
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Other uses:• Crowdsourcing (usernames & hashtags)• Listen to community conversation• Follow people on your beat• Use lists to organize tweets• Save searches• Save alerts
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• Post all stories• Don’t just post headline & link• Conversational statements & questions• Share related links (not just Camera)• Become the source for interesting tweets
about the topic you cover
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• If you leave the office, consider a Tout(s)• In interview, re-ask best question• After event, ask one question• Action better than talking heads• Doesn’t have to be 45 seconds (maybe
shouldn’t)
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• Posting stories on Google+ boosts SEO• Hangout better than phone interview
(if source has video; you can help set up on G+)
• Can livestream & record on YouTube• Not if source might go off record
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• Livestream & record remote interviews using Google+ Hangout
• Search for videos related to stories• Embed• Be sure to attribute
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• Post entertainment content as tips at venues
• “Mayor” may be source on stories• People who have checked in may be
witnesses to news there
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