PADOVA, 30-31 March 2017

BOLOGNA, 8-9 June 2017

MILANO, 24-25-26 October 2017

NAPOLI, 14-15 December 2017

THE PROJECT SMAU 2017

INDEX:

SMAU TODAY

MEDIA IMPACT

SMAU ATTENDEES

SMAU FEATURES

SMAU 2017

SERVICES RESERVED TO PARTNERS

CONTACTS

2

3

4

6

8

11

15

www.smau.it +39 02 283131 contact@smau.it

SMAU TODAY

.2.

SMAU is the main business matching platform in Italy about innovation and digital technologies for companies and local public governments.

For over 50 years SMAU supports Italian companies in their innovation choices through a regional circuit of events in the main Italian regions.

SMAU is a platform designed to dialogue directly with the business system to facilitate the culture of innovation and the adoption of digital technologies: a process called Digital Transformation.

SMAU today is also an important interregional and international meeting platform between the innovation ecosystem and consolidates companies according to the model of Open Innovation, the main development tool for business.

SOME COMPANIES WHICH HAVE CHOSEN SMAU

SMAU NUMBERS*

ATTENDEES: 50,000

EXHIBITORS: 1,000

MEDIA: 2,200

* data refers to Roadshow 2016

entrepreneurs and business decision makers

digital companies, vendor, startup

journalists, media operators

Berlino

Padova

Bologna

napoli

milano

media impact

.3.

“From Fair of the machinery and equipment for the office to business matching platform, SMAU tells the Digital Transformation”.RAI NEWS 24

“Open innovation as an opportunity to grow. A new mental approach with good contamination and integration between industries and startups with the aim of being competitive in international markets. Pierantonio Macola, SMAU President spoke about it during the event dedicated to digital technology and innovation”.TG1 VIDEOCHAT STARTUP GIOVANI & LAVORO

“The technologies presented at SMAU are much more closer to people needs. The event has always been a reference point for the Italian technology and innovation. SMAU has presented more than 400 companies and 200 Startups”.RAI TG3

“Companies, innovative startups, technological partners, incubators and accelerators. These are the protagonists of SMAU. Three days dedicated to innovation, technology and ICT with many business opportunities for companies and local administrations. Workshops, hands-on laboratory and an area where to find support and partners to realize your own idea, grow and renew yourself through the meeting with the innovation ecosystem”.MILLIONAIRE

“Italy that succeeds on display at SMAU”.LA STAMPA

“At SMAU the 8 startups that will succeed in the next few years”.LIBERO

“A new edition of Smile Everywhere in partnership with SMAU, the Italian OPEN INNOVATION Platform. A multimedia project of INNOVATIVE CONTAMINATION that aims to encourage radio listeners to renew themselves and improve the society and their companies, telling examples of success”.RADIO KISS KISS

“Events and innovation open and custom-made. 45 case studies, from startups to Barilla at SMAU. With Live Show and Virtual Reality”.CORRIERE ECONOMIA

“More digital and cheaper. The virtuous cases in SMAU Live Show”.AFFARI&FINANZA – LA REPUBBLICA

“SMAU opening day tommorow. The innovation invades Milan”.IL GIORNALE

SOME COMPANIES WHICH HAVE CHOSEN SMAU

SMAU ATTENDEES

.4.

TOTAL DATABASE

231,875

TOTAL PROFILED DATABASE

46%ICT Companies and Channel Operators106,935

54% Enterprises and Public Sector

124,940

ATTENDEES FOR EACH EVENT

SMAU PadovaAttendees to the event: 3,961*

SMAU MilanoAttendees to the event: 32,475*

SMAU BolognaAttendees to the event: 6,127*

SMAU NapoliAttendees to the event: 3,104*

54%

46%

* Data refers to Roadshow 2016

SMAU ATTENDEES

.5.

ICT CHANNEL OPERATORS:106,934ENTERPRISES AND PUBLIC SECTOR: 124,940

min 2,5 mlns of Euro2,5-5 mlns of Euro5-20 mlns of Euro21-50 mlns of Euro51-250 mlns of Euromore than 250 mlns of Euro

min 2,5 mlns of Euro2,5-5 mlns of Euro5-20 mlns of Euro21-50 mlns of Euro51-250 mlns of Euromore than 250 mlns of Euro

Hardware manufactured Hardware and software distributorSale of telecommunication systemHardware sales and supply of IT infra-structure servicesSoftware developmentIntegration of software developed by third parties (system integrator appli-cation)ICT Publisher

FoodFurniture/DesignIndustrial automationBanking/Insurance/FinancialChemical/Pharma-ceuticalRetail/GDO

Local governmentsConsulting/ServicesBuilding/ConstructionPress/MediaEducation/ResearchLogistics/TransportEngineeringCentral governments

HealthProfessionals/Asso-ciationsApparelTourismUtility

min 55-1011-5051-100101-250251-500501-1000more than 1000

min 55-1011-5051-100101-250251-500more than 500

ConsultantDirectorOfficialClerkFreelanceChairman, CeoProfessorManagerDepartment or division managerOther

PurchaseAdministration, finance, controlSales, business developmentICT, information systemLogistics, Supply chainMarketing, communicationOrganization and qualityProduction, operationResearch and developmentHuman resourcesOther

Purchase and logisticAdministrationTechnical Area(research and development)Help DeskSalesMarketing and CommunicationHuman ResourcesOther

43,3%16,6%11,9%6,7%10,7%10,8%

53,1%14,4%8,3%6,7%4,4%13,1%

4,8%14,8%19,3%32,4%

37,8%29,4%

3,3%

5,2%2,8%2,3%5,4%

3,7%

3,9%

4,1%8,5%7,3%6,6%8,3%3,2%10,6%3,2%

4,2%9,3%

3,2%3,8%4,4%

34,7%12,6%18,0%9,6%4,5%5,1%6,3%9,2%

37,8%18,2%18,3%4,9%4,9%4,4%11,5%

10,1%13,2%2,2%20,1%12,7%11,4%0,5%7,1%13,1%

9,6%

4,6%18,3%

15,1%17,2%3,3%14,1%3,1%6,7%10,5%4,2%2,9%

7,0%13,1%27,2%

7,9%23,6%11,8%5,6%3,8%

*each visitor can belong to more than one sector

SMAU FEATURES

.6.

SMAU Padova (data refers to Roadshow 2016) SMAU Bologna (data refers to Roadshow 2016)

ATTENDEES ATTENDEES

TRAINING TRAININGmedia media

228 235

75 Hours of training 121 Hours of training

2,466 Chairs 3.472 Chairs

85 Speaker 168 Speaker

74 Workshop 115 Workshop

124 Online articles 163 Online articles

70 Minutes of speed pitching

420 Minutes of speed pitching

98 Newspapers 78 Newspapers

8 SMAU Live Show1,178 Streaming

10 SMAU Live Show1,239 Streaming6 Radio and TV 7 Radio and TV

1,480 Slide 2,420 Slide

Articles and media

Articles and media

SMAU FEATURES

.7.

SMAU Milano (data refers to Roadshow 2016) SMAU Napoli (data refers to Roadshow 2016)

ATTENDEES ATTENDEES

TRAINING TRAININGmedia media

1,425 Online articles 115 Online articles

257 Newspapers 68 Newspapers

42 Radio and TV 8 Radio and TV

330 Hours of training 60 Hours of training

10,908 Chairs 1,553 Chairs

356 Speaker 92 Speaker

318 Workshop 52 Workshop

377 Minutes of speed pitching

141 Minutes of speed pitching

18 SMAU Live Show2,623 Streaming

10 SMAU Live Show1,250 Streaming

6,000 Slide 900 Slide

1,724 191Articles and

mediaArticles and

media

SMAU 2017

.8.

Industry 4.0 aims to promote the use of digital technologies in the manufacturing sector through re-engineering processes, Cloud, 3D printing, additive manufacturing, prototyping, augmented reality, IoT and other related technologies.

At SMAU we show and speak about these new business models based on innovation through concrete experiences carried out by enterprises and SMEs.

E-payment systems, e-Commerce, social network data management: these are only some of the technologies involved in the revolution that the sectors of trade and tourism are experiencing.

From hotels to B&B, from the mass retail channel to small shops, the companies which work in these sectors are investing all their efforts and resources in digital technologies to increase their competitiveness. How? At SMAU the experiences of these companies are shared to become a model for other entrepreneurs and managers.

INDUSTRY 4.0 TRADE AND TOURISM

In a context in which the digital transformation is changing the market substantially, + 3.1% (Assintel Report 2016), SMAU is the business matching platform to choose the best innovation strategy and to select the correct partner for this task.

With a unique format and a consolidated experience, SMAU can offer professional training, networking opportunities based on the specific business needs and public relations with national and local media.

A format designed to put in contact the suppliers of digital technologies with the demand coming from the most dynamic sectors such as Industry 4.0, Trade and Tourism and Smart Communities.

At SMAU these thematic areas are presented through the workshops in the Arenas, case studies winners of the SMAU Innovation Award, the SMAU Live Show sessions with the contribution of the main trade associations.

SMAU 2017

.9.

SMAU is an ecosystem of more than 50,000 companies which take part every year to one of the events of the touring circuit, involved through agreements with more than 170 trade associations, a database of more than 200,000 profiled contacts, media partnership with the main national and local newspapers, radio networks, specialized magazines, online lead generation campaigns.

Through its format, SMAU allows the digital companies to get in touch with enterprises, SME’s and local public sector, from the entrepreneur to the technical role on the basis of specific aims.

Security, mobility, promotion of the cultural heritage and health services: these are only some of the goals that cities have to achieve in order to be smart. SMAU stimulates the spread of best practices carried out by public administrations and local authorities so that they can become replicable models throughout the country.

Smart Communities50,000

Companies

170Trade Associations

200,000 Profiled contacts

Media Partnership

National Radio

SMAU 2017

.10.

THE EVENT THAT COMBINES SUPPLY ANDDEMAND OF INNOVATION Industry 4.0, Trade and Tourism, Smart Communities are the main themes of the SMAU Live Show, the new way of matchmaking, modern and efficient, which is able to maximize the networking opportunities between supply and demand of innovation. Each session of 50 minutes is moderated by a journalist of Radio24 who present the case studies winners of SMAU Innovation Award, invited to tell the benefits of their Open Innovation projects or investment in technology among the top managers of the major ICT players or representatives of local institutions, with the aim of sharing experiences and business models for public sector, entrepreneurs and managers.SMAU Live Show allows the company to enable specific actions of PR and media relations, to enhance the customer loyalty, to amplify the visibility of the products or solutions presented, to shake hands with structured companies of the territory and to interact with the entire ecosystem of innovation, from ICT players to institutions.

THE DIMENSION OF THE EVENT TAILORED FOR ICT PROFESSIONALSSMAU ICT is a new project completely dedicated to Infor-mation and Communication Technology which aims to in-volve all actors of the ICT sector: companies, professionals, communities, associations and institutions. The project is composed by the contents, through workshops and labo-ratories, totally dedicated to themes such as Networking, Security, Cloud Computing, Data Center, Virtuali-zation, Storage, Privacy, Unified Communication, Telecommunications, Infrastructure, Backup, Business Continuity, Mobility, etc. The attendees of SMAU ICT are people who have a specific role such as IT Manager, Network Engineer, Security Manager, Datacenter Engineer, CIO and CTO and all figures in-volved in the assessment and adoption of new technologies in the company. SMAU ICT is an area inside SMAU in which all the ICT services and solutions are located, in addition to a very extensive program of content: workshops, laboratories and case studies. The aim of the project is developing skills and know-how on the latest ICT solutions and creating a fertile ground dedicated to ICT companies that need to get in touch with a targeted audience.

SMAU LIVE SHOW SMAU ICT

SOME CASE STUDIES

SOME ICT COMMUNITIES

.11.

SERVICED RESERVED TO PARTNERS

Selection of a case history of one of your clients who will be interviewed by a journalist of Smau Observatory on one of the main focus of the event (Industry 4.0, Trade and Tourism, Smart Communities).

The case history will be published online on www.smau.it, shared on official social networks of the event and used in the activity of media relations. At the end of the event, the case history will remain on smau.it for journalists and companies.

Participation with the case history to one session of SMAU Live Show dedicated to one of the focus of the event linked to the success story.

Each session of 50 minutes is moderated by a journalist of Radio 24. Your client is presented along with two other clients of local companies that operate in a similar area, in order to tell needs and benefits of the solution adopted. As part of the session, there is a speed pitching, during which the solution linked to the case history will be presented along with the solutions of other companies and innovative startups in line with the vertical of the session.

The sessions will be available also in streaming live through Smau channels to boost the audience reached during the event and also in the following months.

After the live session, there will be a networking meeting to enable a further collaboration among the various players involved.

In order to support the participation Smau offers its media relations through:

- press releases in the Press Area of smau.it;

- possibility to organize interviews;

- social networks managed by Smau (Twitter, Facebook, Flickr, YouTube and Linkedin) with a direct live during the days of the event;

- editorial opportunities with the media partner of the event.

With particular reference to success cases, specific PR actions will be activated with local economic editors already before the event, in order to give the wider dissemination of the content.

service A service B service C

.12.

SERVICED RESERVED TO PARTNERS

Realization of a workshop about themes to agree with the Organizer, addressed to the IT Manager, Network Engineer and to all the other professional roles involved in the evaluation and adoption of new technologies in the company.The workshop will be inserted in training programs, promoted in collaboration with associations and community ICT in function of the target of companies to which it is addressed.The arena in which the workshop will take place is equipped with audio-video facilities, technical assistance and hostess for the registration of participants.The workshop will be promoted through all Smau communication channels (website, newsletter, guide of the event, social networks, etc), with the delivery of the preregistered and actual participants database in the single workshop at the end of the event, including authorization to process data.

Turn key fully equipped booth functional for lead generation and networking opportunities.

Promotion of your products/solutions through Smau Discovery service, the info point carried out by qualified staff who helps companies, public local institutions and professionals in their visit at the fair, suggesting the exhibitors and the training sessions more in line with their needs.

service D service E service F

.13.

SERVICED RESERVED TO PARTNERS

Presence of company profile (logo and contacts, mission, products and clients) included in the alphabetical list published online on www.smau.it.

Online system “Segna in Agenda” which allows you to contact before the event all the visitors who declare an interest for your company during the registration on www.smau.it. This list of contacts, with all the company data, is available in real time through the Exhibitors Reserved Section online before the event.

Unlimited electronic personalized invitations to visit Smau exhibition reserved to your customers and prospects. The list of contacts who register on www.smau.it with your invitation code, is available in real time through the Exhibitors Reserved Section online before the event with all the company data.

At the end of the event Smau provides:- A list of profiled contacts from the database of

pre-registered and participants to the event, selected on the basis of the following criteria (type of activity, turnover, number of employees, etc..);

- The profiled database of the attendees recommended by the staff of SMAU Discovery;

It will also be available in real time through the exhibitors’ reserved area:

- The profiled database of attendees who have used the function “Segna in Agenda”;

- The database profile of attendees who have used the electronic invitation offered by you.

service G service H service I

.14.

SERVICED RESERVED TO PARTNERS

Smau Unplugged, the exclusive event reserved to Smau partners, vendors, digital companies, startups, accelerators and incubators, which takes place after the closing time from 5:30pm in the Studio TV on the first day of Smau. All the partners involved in the event, moderated by Enrico Pagliarini of Radio24, will be invited to introduce themselves in a short speed pitching of 90 seconds to tell what they look for in a partner.

The next networking cocktail will be the opportunity to make contacts and learn more about the partners involved. Each partner will fill in a feedback form where it will indicate the most interesting partner with whom to get in touch with and launch new agreements. The staff of Smau will organize the meetings in the next day.

service L

OUR CONTACTS

.15.

Follow the updates of SMAU Watch the slides of the workshops

Watch the video of the workshop dedicated to professional training

Share the most important updates about SMAU events

Follow all the news about SMAU in real time

Watch the video interviews of SMAU protagonists

Listen to the podcasts

www.smau.it +39 02 283131 contact@smau.it