THE  POWER  OF  SOCIAL  MEDIA  FOR  SCHOOL  LEADERSIntegratED-Portland * February 18, 2013

Bill Carozza • Principal – Harold Martin School, Hopkinton, NH • wcarozza@mac.comTwitter: @wcarozza • Blog: billcarozza.com • Hashtag: #ipdx13

BIG PICTURE GOALS FOR TODAY

• Leave with a vision on how you can use social media to:

• Communicate with your Community

• Communicate with your Staff

• Develop Professionally with a PLN

SPECIFIC goals for today:

• Establish why the use of social media (SM) and being a Connected Leader is a positive thing for school leaders. Encourage and inspire!

• Be introduced to many Social Media possibilities.

• Pick at least 2 in the three categories to learn in depth. (Comm. with staff, Comm. with community, Develop professionally)

• Time schedule for today.

• EXPLAIN

• EXERCISE

•DEBRIEF

TodaysMeet

Poll Everywhere

Quick Tweet

• Pres. at IntegratED Conf in Portland, OR-Social Media for Admins. Pls tweet back how Twitter has been powerful 4u. #cpchat #edadmin #ipdx13

THE TOOLS:• Communicating with Staff◦ Polleverywhere◦ TodaysMeet◦ Screencasting (Screenr)◦ Blogging (Blogger)◦ Web Sharing (Slidesharing and Padlet)◦ Google Docs◦ Wikis (Wikispaces)

• Communicating with Community◦ Twitter◦ Podcasting (Audioboo, Garageband/Podomatic) ◦ Screencasting (Screenr)◦ Blogging (Blogger)◦ Photo Sharing (Flickr/Picasa)◦ Web Sharing (Slidesharing and Padlet)◦ Video Sharing (School Tube)

• Your Professional Development◦ Twitter◦ RSS (Google Reader on Tablet or PC/Mac)◦ Social Bookmarking (Diigo)◦ Web Sharing (Slidesharing and Padlet)

ESTABLISHING THE RATIONALE FOR

BEING A CONNECTED

LEADER

Vic and Jean CarozzaIt’s all about relationships

Technology Credo

• Technology  initiatives  have  to  improve  upon  the  instructional,  curricular,  or  assessment  practices  we  already  value.

Again…Will Richardson• The most sweeping change in our

relationship with the Internet may not be as much with the ability to publish as it is the ability to share and connect and create with many, many others of like minds and interests.

You think the world has changed?

1989 Radio Shack Cell Phone Commercial

We have always had technology:

From a Principal’s publication in 1815:

“Students today depend on paper too much. They don’t know how to write on a slate without getting chalk dust all over themselves. What will they do when they run out of paper?”

From the National Teachers Association in 1905:

“Students today depend too much on ink. They don’t know how to use a pen knife to sharpen a pencil. Pen and ink will never replace the pencil.”

From Rural American Teacher 1928:

From Rural American Teacher 1928:“Students today depend upon store bought ink. They don’t know how to make their own. When they run out of ink they will be unable to write until their next trip to the settlement. This is a sad commentary on modern education.”

From PTA Gazette 1941:“Students today depend on those expensive fountain pens. We parents must not allow them to wallow in such luxury and to the detriment of their learning.”

From Federal Teachers 1950:“Ballpoint pens will be the ruin of education in our country. Students use these devices then throw them away. The values of thrift and frugality are being discarded. Businesses and banks will never allow such expensive luxuries.”

What is Web 2.0?

Web 1.0• Static web pages

• Using search engines

• Surfing the web

Web 2.0• Web applications (as opposed to client or desktop

based apps.)

• User interaction

• Facebook, Blogs, Twitter, Wikis

• Users focus on ideas, creativity, collaboration

• Technical know how-not as important

• No need to know computer programming, e.g. HTML

In the Pre-Web 2.0 Age

Communicating With Staff

THE TOOLSCommunicating with Staff•Polleverywhere•TodaysMeet•Screencasting (Screenr)•Blogging (Blogger)•Web Sharing (Slideshare and Padlet)•Google Docs•Wikis (Wikispaces)

Screencasts Using Screenr

(Use Firefox)

POWER of screencasts

• Can be used as brief training videos for parents or PD for teachers.

• Combines your computer screen with voice.

• Client software and web software

• Easy web example: Screenr

Blogging

Why Blog?

• Writing requires reflection and greater understanding.

• Blogging begins the cycle of collaboration.

• Blogging encourages teachers and students to do the same.

• A blog helps to build your school’s “brand”.

connectedprinicipals.com

Collaboration through Blog commenting

Getting your blog going in one day: BLOGGER

Exercise: Communicating With Staff

•Polleverywhere•TodaysMeet•Screencasting (Screenr)•Blogging (Blogger)

•Links at billcarozza.com (workshop resources tab)

Web Sharing: Slideshare

Web Sharing: Padlet

Google Docs

Wikis: Wikispaces

Exercise: Communicating With Staff

•Web Sharing (Slideshare and Padlet)

•Google Docs•Wikis (Wikispaces)

•Links at billcarozza.com (workshop resources tab)

Communicating With The Community

THE TOOLSCommunicating with Community• Twitter• Podcasting (Audioboo, Garageband/Podomatic)

• Screencasting (Screenr)• Blogging (Blogger)• Photo Sharing (Flickr/Picasa)• Web Sharing (Slideshare and Padlet)• Video Sharing (School Tube)

Twitter

I thought this was Twitter...

A case for Twitter

• Twitter is your window to perhaps the highest quality content on the web.

• It’s a free Web 2.0 microblogging service, 140 character max., and inspires you to read and learn.

• It’s all about connections

• Register at http://twitter.com

The Language of Twitter@: Reply sent to a specific person

RT: Retweeting helps to spread great tweets to othersDM: Direct Message is like email-private to one person

#: Hashtag parses Tweets to a single topic

Why Use Twitter?

For Your School

Rapidly disseminate info

Prof. GrowthCreate your Own PLN (Professional

Learning Network)

Disseminating Info From Your School

DEVELOPING YOUR PLN (Personal Learning Network)

Learn from other administratorsLinks to blogs, articles

Find collaborative solutionsBackchanneling at conferences

HOW TO ACCESS TWITTER?Multi-Column -Tweetdeck, Hootsuite

Single Column-Twitter for Mac, Echofon

Smartphone

It’s all about Hashtags#cpchat

#edadmin#edchat

#elemchat#cmtc12

#ascd#ascd13

...and Twitter chats too#SatChat

Sat. 7:30 AM

#21stedchatSun. 8 AM

#edchatTues. Noon and 7

PM

Twitter Conversations

PERMISSION FOR KIDS TO USE SOCIAL MEDIA

WHY USE TWITTER?

Simply connecting

Working out ideas Promoting Blog Posts

Connecting

http://www.cybraryman.com/edhashtags.html

Getting started with Twitter

• Head to twitter.com and set up an account.

• Follow those who are here at the conference

• Head to a favorite hashtag and start following those who write tweets you like.

• You will start getting followers!

Check back on our Twitter message

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PODCASTING

Podcasting can be with software as complex asGarageband or Audacity...

Much simpler on the iOS Garageband app...or...

Even simpler with the iOS and Android app: Audioboo

Video Sharing: School Tube

Exercise: Communicating With The Community

• Twitter• Podcasting (Audioboo, Garageband/

Podomatic) • Screencasting (Screenr)• Blogging (Blogger)• Photo Sharing (Flickr/Picasa)• Web Sharing (Slideshare and Padlet)• Video Sharing (School Tube)

• Links at billcarozza.com (workshop resources tab)

Your Professional Development-PLN

THE TOOLS

Your Professional Development•Twitter•RSS (Google Reader on Tablet or PC/Mac)

•Social Bookmarking (Diigo)

RSS Readers

RSS through the iPadReeder

Social Bookmarking Using Diigo

The problem• You have many web sites

that you have love and have bookmarked. How do you organize them so that you can find them again?

• And...how do you find good vetted educational web sites instead of searching through thousands on Google?

Solution-Social Bookmarking with Diigo

* Organizes all of your web sites* Can set up vetted web sites groups for students

* Can search for vetted web sites – more reliable than Google

Exercise: Your PD

•Twitter•RSS (Google Reader on Tablet or PC/Mac)

•Social Bookmarking (Diigo)• Links at billcarozza.com (workshop

resources tab)

DEBRIEF!

Resources

I am your life long consultant free of charge. All resources can be found at billcarozza.com, click tab:

“Workshop Resources”Email: wcarozza@mac.com

Twitter: @wcarozza