#TheAfricaWeWant Social Media Resources for the #USAfrica Leaders Summit 23 July 2014

The first US-Africa Leaders Summit will come to Washington, DC the week of

4 August 2014 with more than 45 African heads of state in attendance. A

broad coalition of Africa- and US-based civil society organizations will use this

historic moment to address Africa’s future and the United States’ role in

supporting long-term development on the continent.

We invite people and civil society organizations across Africa and the US to

join leaders across the continent who are building…

WHAT IS YOUR PERSPECTIVE ON…?

…Africans making positive changes in their nations and neighborhoods?

…the state of US diplomacy and development assistance with African countries?

…why the US government or its citizens should address poverty and inequality in Africa?

…transparency, accountability, and the future of civic engagement in Africa?

Tell African leaders and President Obama your vision for the future in the run-up to and

during the #USAfricaSummit in Washington DC! Africans will be blogging, tweeting,

and sharing with #TheAfricaWeWant !

GUIDELINES COMPILED BY:

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OUR SHARED PURPOSE

We are coming together on social media to remind decision-makers that US bilateral relationships

with African nations be built to address and reduce systemic poverty and inequality, protect and

uphold human rights, and strengthen bilateral and regional relationships.

Our shared objectives in this joint social media campaign will be to 1) remind the Summit

attendees that civil society actors are critical stakeholders in advancing and strengthening US-

Africa relations and 2) provide the governments with specific policy asks and recommendations.

Issues such as gender equality, extractive revenues, energy poverty, humanitarian crises, food

sovereignty/justice, or aid effectiveness specific to our respective organizations can all fall under

this wide framework.

CONCURRENT MESSAGING STRATEGIES

To reflect a changing development and global landscape, communicators have a responsibility to

thoughtfully convey Africans’ visions for their future. Depending on your identity, we suggest the

following strategies in using the #TheAfricaWeWant hashtag, as well as the summit-associated

hashtags, which include: #USAfricaSummit, #AfricaSummit & #USAfrica.

EXAMPLE TWEETS previously used by Africans and African-led organizations using

#TheAfricaWeWant (Feel free to adapt for your context/issue - more examples on page 12.)

SAMPLE TWEETS for US citizens and US-based organizations - #TheAfricaWeWant

Africans are defining #TheAfricaWeWant. @BarackObama, transparency & citizen engagement are key to #AfricaSummit success!

We hope to see specific, measurable outcomes from the #USAfricaSummit on [insert issue hashtag] w/ African leaders @JohnKerry/ @StateAfrica. .

.@WhiteHouse We stand in solidarity with dedicated activists across the continent building #TheAfricaWeWant #USAfrica [Insert issue hashtag]

What NOT to do:

is equivalent to:

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ANALYZING VOICE

Everyone—community members, donors, national leaders,

technical experts, clicktivists, policymakers—need an accurate

vision of what the problems are, how they affect people’s lives,

and how best to respond. We should no longer hear about

people or on their behalf, but from them.

Any risk of a lack of sensitivity, exploitation, or stereotyping detracts from key messages and is

not justified by the ends of obtaining people’s attention during the summit. Genuine inquiry can

help communicators examine and understand the role of “voice” more effectively in their work.

See text box and for more information, see the publication, “The Development Element:

Guidelines for the future of communicating about the end of global poverty.”

USING THE CONTENT Collecting and sharing the user-generated content (photos, tweets) will be left to each

organization’s social media/web teams. Any collations can be shared with @WhiteHouse,

@StateDept, @StateAfrica @YALINetwork, other US government accounts and African heads of

state in the run-up to and during the conference. (See list starting on page 5.)

Suggestions for using the hashtag/content include:

Create a curated via a page/widget on your organization’s websites (e.g. Oxfam will be

creating a dedicated page on our Policy & Practice website)

Use to livetweet during any civil society side events, e.g. “Global Town Hall” hosted by the

White House on the 4th, the event on natural resources at The Willard, or Oxfam/Save’s

panel on local solutions at Brookings, both on the 4th

Project on a screen during events, such as ONE’s “Do Agric” panels/party at the

Newseum on the 4th.

CONFIRMED PARTNERS Africa Development Interchange Network (Cameroon), Africa Monitor (Uganda), African Youth Consortium in Progress

(Burundi), African Women's Development and Communication Network (FEMNET, the originator of #TheAfricaWeWant

hashtag), Al Khatim Adlan Centre for Enlightenment & Human Development (Sudan/Uganda), The Borgen Project,

Cameroon Agenda for Sustainable Development, Center for Transparency and Accountability in Liberia, Le Collectif

Sénégalais des Africaines pour la Promotion de l'Education Relative à Environnement, Diaspora African Women’s

Network, Equality Now, Federation of Women Lawyers–Kenya, Fiscal Transparency and Accountability-Africa (Ghana),

Global Development Incubator, Global Integrity, Global Witness, Natural Resources Governance Institute, New Future

Foundation, Nigeria Network of NGOs, Policy Forum (Tanzania), Publish What You Pay, ONE, Open Institute (Kenya),

Oxfam America, Population Action International, Save the Children, Society for Democratic Initiatives (Sierra Leone),

The Solidarity for African Women's Rights Coalition, Women for Change (Cameroon), Women in Law and Development

in Africa WILDAF (Ghana), Young Women's Leadership Institute (Kenya), Zenab for Women in Development

(Sudan)…and others joining daily!

QUESTIONS? FEEDBACK? Contact jlentfer@oxfamamerica.org or communication@femnet.or.ke

5 KEY QUESTIONS

1. Who is speaking? 2. For whom? 3. About what? 4. For what purpose? 5. What’s missing?

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EVENTS

NATURAL RESOURCES, FISCAL & FINANCIAL TRANSPARENCY, 4 August, 1-3pm at The

Willard Hotel, Hosted by Open Society Foundations in partnership withGlobal Financial Integrity,

Global Integrity, Global Witness, Human Rights Watch, International Budget Partnership, Natural

Resource Governance Institute, Publish What You Pay, ONE, and Oxfam America

COUNTRY OWNERSHIP IN PRACTICE: THE RECIPIENT COUNTRY PERSPECTIVE, 4 August,

3 – 4:30pm, at The Brookings Institution, Co-hosted by Oxfam America and Save the Children

(invitation only)

EMPOWERED AFRICA DIALOGUE, 4 August 8am-5:30pm at Howard university Armour J.

Blackburn Center, Hosted by US-Africa Network

(TBD) Hosted by ONE, 4 August, Newseum

(TBD) Hosted by NED, 5-6 August

See the White House’s online submission form to register side events during the summit, and

watch the summit website for further updates.

ADDITIONAL RESOURCES US-Africa Leaders Summit website, hosted by the White House

www.africawewant.org (soon to be reactivated to contain Pan-African and country-specific civil

society resolutions for the summit) – see also The Africa We Want Facebook Page

Previous civil society letter to President Obama from April 2014 on civil society inclusion in the

summit, precursor to concurrent We Are Africa campaign (focus on human rights defenders, feel

free to utilize associated petition)

Ghanaian civil society leaders prep for US-Africa Leaders Summit By Omar Ortez, Oxfam, 6/19/14

How should NGOs, CSOs take part in US-Africa summit? By Michael Igoe, Devex, 6/20/14

Who aids whom? A compilation of resources on illicit financial flows from Africa on AllAfrica

foreignassistance.gov, an online database for US citizens, civil society organizations, the

Congress, US government agencies, donors, and partner country governments to examine,

research, and track US government foreign assistance investments.

The Africa We Want post-2015 position paper, by FEMNET

Marking Africa Day on Twitter by crowdsourcing Africa’s Future using #TheAfricaWeWant, By Jina

Moore, BuzzFeed World, 5/26/14

Link to Oxfam’s “Making Aid Work” Campaign page, including a video, profiles, stories, and

slideshows of people who are leading effective work on the ground, with and on behalf of their own

community and country by leveraging a tiny investment of US foreign aid, such as:

o Alexis Nkurunziza is working to open up budgets in Rwanda. o Martha Kwataine is protecting the health of people in rural communities across Malawi. o Village Chief Kojo Kondua IV is training fishermen and protect jobs and the environment in

Abuesi, Ghana. o Tanzanian farmer Emiliana Aligaesha is ensuring the success of an early-stage, high-

potential start-up.

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SOCIAL MEDIA MAPPING TO TARGET AFRICAN & US POLICYMAKERS

AFRICAN GOVERNMENTS

Ethiopia Ministry – Foreign Affairs Dr. Tedros Adhanom (Min of Foreign Affairs) Mrs. Zenebu Tadesse (Min of Women, Children & Youth)

@mfaethiopia @DrTedros @ZenebuTadesse

Kenya President Uhuru Kenyatta Deputy President, William Ruto Amb. Amina Mohammed (Cabinet Sec, Min of Foreign Affairs) Sen. Naisula Lesuuda Sen. Martha Wangari Hon. Cecily Mbarire (MP) Cabinet Affairs Ministry of Interior Patrick Wamoto (High Commissioner of Kenya to SA) Francis Kimemia (Secretary to Cabinet) Judiciary Parliament Inspector General David Kimaiyo Police Office of Director of Public Prosecutions

@UKenyatta @WilliamsRuto @AMB_A_Mohammed @Lesuuda @SenatorWangari @CecilyMbarire @CabinetOfficeKE @InteriorKE @baloziwamoto @F_Kimemia @kenyanjudiciary @kenyaparliament @IGKimaiyo @PoliceKE @ODPP_KE

Senegal Pres Macky Sall Youssou Ndour (Artist, Min of Tourism)

@macky_sall @YoussouNdourSN

Nigeria Pres. Goodluck Jonathan Ngozi Okonji Iweala (Minister for Economy & Finance)

@PresGoodluck @NOIweala

Uganda President Museveni State House Amama Mbabazi (PM)

@KagutaMuseveni @StateHouseUG @AmamaMbabazi

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Chad Ambassador H.E. Mr. Cherif Mahamat Zene

@Cmhtzene

Cameroon Pres Paul Biya

@PaulBiya @PR_Paul_Biya

Somalia Abdi Farah Shirdon (PM) Fawzia Yusuf Adam (Deputy PM/ Min of Foreign Affairs) Dr. Maryan Qasim (Min for Human Dvpt & Public Services) AbdulKariim Hussein Guuleed (Minister of Interior/Ntnl Security) AMISOM

@SomaliPM @FawziaYusufAdam @DrMaryanQasim @SomaliInterior @AmisomSomalia

Ghana Pres John Dramani Mahama

@JDMahama

Rwanda President Kagame Ministry of Foreign Affairs

@PaulKagame @MinaffetRwanda

Tunisia Rafik Abdessalem (Minister of Foreign Affairs)

@RafikAbdessalem

Burundi President

@BDIPresidence

Seychelles Jean-Paul Adam (Minister of Foreign Affairs)

@AdamJeanPaul

South Africa President Zuma

@SAPresident

South Sudan Juba - MFA

@Jubaland

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US GOVERNMENT OFFICIALS (Targeted handles are in bold)

White House President Barack Obama Susan Rice (National Security Advisor) Samantha Power (UN Ambassador) Jonathan Greenblatt (Director of the Office of Social Innovation and Civic Participation) Grant T. Harris (Senior Director for African Affairs) Ari Matusiak (Director of Private Sector Engagement) US State Department John Kerry, Secretary Sarah Sewall, Undersec. for Civilian, Democracy & Human Rights Linda Thomas-Greenfield (Bureau of African Affairs) Young African Leaders Initiative (YALI) Network Bureau of Democracy, Human Rights & Labor Tomicah Tillemann (Civil Society and Emerging Democracies) Macon Phillips (International Information Programs, YALI Network) Bureau of Economic & Business Affairs Open Government Partnership (OGP) USAID USAID in Africa USAID in East Africa USAID in West Africa USAID in Southern Africa Raj Shah (Administrator)

@WhiteHouse @BarackObama @AmbassadorRice @AmbassadorPower @J0NATHAN_G @StateDept @JohnKerry @civsecatstate @StateAfrica @YALINetwork @State_DRL @TomicahTD @macon44 @EconEngage @opengovpart @USAID @usaidafrica @USAIDEastAfrica @USAIDWestAfrica @USAID_SAfrica @rajshah

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CIVIL SOCIETY ORGANIZATIONS

FEMNET Dinah Musindarwezo Nebila Abdulmelik Yvette Kathurima Felogene Anumo Kenedy Otina

@femnetprog @DinahRwiza @aliben86 @wamburay @felogene @jakateng

Oxfam AU Liaison Office Winnie Byanyima (Executive Director) Shugri Gesod (Gender Lead, Pan-Africa Program) Desire Assogbavi Africans Act For Africa

@oxfam @oxfam_AU @Winnie_Byanyima @ShuksG @Assodesire @AfricansAct

World YWCA Nyaradzayi Gumbonzvanda

@WorldYWCA @NyaradzayiGumbo

Trust Africa @TrustAfrica

EACSOF @EACSOF

CCPAU Carnita Ernest

@Citizens4Africa @CarnitaErnest

Akili Dada @AkiliDada

Equality Now

@equalitynow @njangereR

Infonet @Infonet

SOAWR @SOAWR

Gender Links @GenderLinks

COVAW @COVAW

AWDF @awdf01

UAP Africa @UAPAfrica

YWLI @ywli_info

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Society for Democratic Initiatiaves (Liberia) Emmanuel Saffa Abdulai

@saffaAbdulai

The Policy Forum (Tanzania) Semkae Kilonzo, Coordinator

@semkae

Make Every Woman Count Rainatou Sow, ED

@MakeWomenCount @Rainsow

SOTU @SOTUAfrica

Fahamu Yves Niyiragira

@FahamuAfrica @Niyves

ACORD @ACORDAfrica

IPAS Alliance Naisola Likimani, Senior Policy Advisor

@IPASAfrica @NaisolaL @IPASOrg

Akina Mama wa Afrika

@Amwa_UG

Femmes Africa Solidarité Harriette Williams

@FASNGO @hwillbright

Inter-Africa Committee on Harmful Practices (IAC) Dr. Morissanda Kouyate,

@morissanda

IWHC @IntlWomen

Women’s Major Group @Women_Rio20

UNiTE Africa UNiTE Africa UNiTE Kenya Chapter Say No

@Africa_UNiTE_ @AfricaUNiTEKe

AVAAZ Ian Keith, Climate Change

@Avaaz @idkeith

SOROPTIST INTL Bette Levy

@Soroptist

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MEDIA (US media included are only examples – feel free to include more you know!)

US Networks Dana Hughes (ABC) – State Dept & Foreign Affairs Justin Fishel (Fox) – State Dept/Pentagon Laurie Ure (CNN) – State Dept/Pentagon

@dana_hughes @JustinFishelFNC @LaurieUreCNN

Al Jazeera Al Jazeera America AJ Stream AJ South to North AJ Activate AJ Witness Femi Oke, Host of AJ Stream Mohammed Adow, AJ Correspondent Haru Mutasa, AJ Correspondent

@AJEnglish @AlJazeera @AJam @AJStream @AJSouth2North @AJActivate @AJWitness @FemiOke @Moadow @harumutasa

BBC BBC Africa BBC Africa Have Your Say Hewete Haileselassie Sophy Ikenye Okwoche (Broadcast Journalism)

@BBCWorld @BBCAfrica @BBCAfricaHYS @Hewete @sikenye @BBCBola @Okwoche

All Africa @AllAfrica

Think Africa Press @ThinkAfricaFeed

African Arguments @AfricaArguments

Citizen TV Kenya Janet Mbugua Julie Gichuru

@CitizenTKenya @Janetmbugua @Juliegichuru

KTN Jeff Koinage

@KTNKenya @JeffKoinange

NTV Kenya NTV Uganda Wallace Kantai

@ntvkenya @ntvuganda @wgkantai

AWCFS Jane Godia Arthur Okwemba

@AWCFS @janegodia @okwembaa

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Other Influential people (Feel free to add)

Aliko Dangote (Richest African, Nigerian) Boniface Mwangi Semhar Araia (See her Horn of Africa govt accounts list) Minna Salami Ory Okelloh Robert Alai Sitawa Wafula Joey Muthengi

@AlikoDangote @Bonifacemwangi @semhar @MsAfropolitan @kenyanpundit @RobertAlai @MyMindMyFunk @SitawaWafula @JoeyMuthengi

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MORE EXAMPLE TWEETS by Africans and African-led organizations - #TheAfricaWeWant