Strategies to Attract & Develop Senior Living's Future Leaders
Social media for senior leaders
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Transcript of Social media for senior leaders
Why Social MediaPrice FloydUniversity of California San Diego
April 18, 2013
BAE SYSTEMS, INC.
Today’s Trivia
• #nowthatcherisdead
Food, Water, Shelter…or Internet?
COLLEGE STUDENTS ANDYOUNG PROFESSIONALS
CONSIDER INTERNET A FUNDAMENTAL HUMAN RESOURCE
OF COLLEGE STUDENTS
OF YOUNG EMPLOYEES
AND
SAY THEY COULD NOT LIVE WITHOUT THE INTERNET
The New Way to Get Around
COLLEGE STUDENTS GLOBALLY WOULD CHOOSE AN INTERNET CONNECTION OVER A CAR
INTERNET CAR
The New Social Life: Internet Over Love and Friendship?
OF GLOBAL COLLEGE STUDENTS SURVEYED SAY…
OF GLOBAL COLLEGE STUDENTS SURVEYED SAY…
*Within certain countries, updating Facebook was ranked as the highest priority, even more than hanging out with friends.
OR OR
OR OR
Importance of Mobile Devices: Your Money or Your Smartphone?
INTERNET
WOULD RATHER LOSE THEIR WALLET OR PURSE BEFORE LOSING THEIR SMARTPHONEOR MOBILE DEVICE
MORE THAN
The Job Search: What the Next Workers Want
INTERNET CARWOULD PRIORITIZE SOCIAL MEDIA FREEDOM, DEVICE FLEXIBILITY, AND WORK MOBILITY OVER SALARY IN ACCEPTING JOB OFFERS
COLLEGE STUDENTS
YOUNG EMPLOYEES
AND
WOULD ACCEPT A LOWER-PAYING JOB WITH MORE FLEXIBILITY WITH DEVICE CHOICE, SOCIAL MEDIA, AND MOBILITY THAN A HIGHER-PAYING JOB WITH LESS FLEXIBILITY
2 of 5
2 of 5$
(45%)
(40%)
The Job Search: What the Next Workers WantInfluence of Social Media and Mobile Device Policies on Job Choice
INTERNET
COLLEGE STUDENTS
1 in 4
OF COLLEGE STUDENTSMore than
half
COLLEGE STUDENTS
2 of 3
IF ENCOUNTERED A COMPANY THAT BANNED ACCESS TO SOCIAL MEDIA, THEY WOULD EITHER NOT ACCEPT A JOB FROM THEM OR WOULD JOIN AND FIND A WAY TO CIRCUMVENT CORPORATE POLICY
IT WOULD BE A KEY FACTOR IN THEIR DECISION TO ACCEPT AN OFFER
PLAN TO ASK ABOUT SOCIAL MEDIA USAGE POLICIES DURING JOB INTERVIEWS
(56%)
(64%) (24%)
AB
OU
T
Summary of Key Findings
Smartphones rival laptops as a preferred device by Gen Y.
60% of Gen Y compulsively check their smart phones for emails, texts or social media updates.
Over two out of five would feel “anxious, like part of me was missing” if they couldn’t check their smart phones constantly.
Two out of three spend equal or more time online with friends than in person
vs.
TEXT
Check smartphone Dress Eat Brush teeth
Gen Y
“It’s an important part of the morning routine getting ready for work or school.
The New Morning Routine? Toothpaste, Toilet Paper, Texting…
Where are smartphones used?
Smartphones: Anywhere, Anytime
Nearly half
Over 1 out of 3
Almost 1 out of 5
3 out of 4
Watch out!
One of Those Apps: Facebook The New Global Phonebook
have a Facebook account
Over 1 in 5 update Facebook several times a day
1 in 10 have Facebook always up.
41% update Facebook at least once a day
Who Are You Really? Online Identity
(81%)“most people
have completely different online
vs. offline identities”
Believe people have different online and offline identities
“my online and offline identities are
the same”
Online Friendship vs. In-Person
of men
Spend equal or more time online with friends than in person
Spend more time with friends online than in person.
of women
GENDER DIFFERENCE
Spend more time with friends
Online Shopping – Gen Y Conflict
57% will share email address to get discounts and sale notices
3 out of 5rely on customer reviews for online shopping
But 75% do not trust most Internet sites to keep data secure
shop online
Adding to the World’s Data…
Almost upload photos to share or store on internet sites.
Video is a big contributor• Over 4 billion hours of video are watched each month on YouTube
• More than 20% of global YouTube views come from mobile devices
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
upload videos to share or store on internet sites.
have a Twitter account.
tweet at least once a day.
Source: YouTube website
Gen Y in the WorkforceWork, Social, And the Challenge for IT, HR, And Corporate Cultures
40%
“our employees obey the policies on personal use”
don’t obey policies
“know company policy forbids using company-owned devices for personal activities”
71%
50% ofIT professionals believe
almost 3 out of 4
DEFENSE.GOV
Links to DoDSocial Media
DoD Site Re-Launch
Digital Component
NTM-A
Instant social media access
Join the Conversation
What have we done at BAE Systems?
BAE SYSTEMS, INC.
April 2013
Homepage – Global
Homepage – United States
Homepage – United Kingdom
Homepage – Australia
Homepage – Saudi Arabia
BAE Systems, Inc. Twitter & Facebook
BAE Systems, Inc. YouTube & Flickr
30
Digital communications report - 2012 ResultsThis report shows some of the key metrics across all digital platforms (traditional and social) on 21 February 2013
© BAE Systems PLC 2013 BAE Systems
Headlines
31© BAE Systems PLC 2013 BAE Systems
• Total mentions were up 243% on last year• Sentiment was 67% neutral, 30% positive, 3% negative
• Negative mentions were predominantly made up of stories with “weak demand” or “failed merger” in the copy
• Positive mentions were around the share buyback, share price increase, L&G pension insurance deal and outperforming the FTSE 100
• The main sources of mentions were from Twitter (61%), traditional online news (28%) and blogs/forums (7%)
Twitter – driving the conversation
32© BAE Systems PLC 2013 BAE Systems
• On Twitter our mentions reached 1.4m people via 1161 tweets from 898 Twitter users
• The average Twitter user’s Kred influence score was 502/1000. This is very high, the plc and Inc. accounts are in the 700’s
• We utilised our global twitter accounts (plc, Inc., KSA, UAE, Malaysia, Maritime, Air) to seed the messages and reached 224k people through the engagement of our content which means 16% of all mentions on Twitter regarding our results originated from us
Geographic spread
33© BAE Systems PLC 2012 BAE Systems February 11 2013
Twitter examples
34© BAE Systems PLC 2012 BAE Systems
Personal Social Media (No such thing)
Starting in the Middle
Blockers & impediments?
Risk vs. opportunity?
Why is this so hard?
Faster process?
Freedigitalphotos.net
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Many Headed Hydra of Culture
Outcry on Social Media
What could have been a crisis…
Turned into a win due to joining the conversation
Do’s and Don’ts
• Go slow. It takes time to get comfortable and to gain an audience – no matter how big or small.
• Be careful with what and how you say it.• Context matters.• Don’t get in fights on social media.• Don’t use inappropriate language. Don’t cuss.• Know your audience.• This shouldn’t take a lot of time.• One size does not fill all. Social Media is not the answer for all
challenges.• Chillax, it’s just the future at stake.
TAKE OUT YOUR OWN DEVICE. LAPTOP, SMART PHONE
Find Your Destination
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