STARTUP SUPERPOWERSThe power of observation

Superhero secret mission / raquel lopez-chicheri ©alex@press42.comAlex Barrera (@abarrera)

Too many distractions

Child protest / Adrian Sommeling ©

8 tweets/minute

8 tweets/minute

Texting Out! / Tim Tadder ©

Surrounded by technology

Salvador / Janos Guljas ©

War

ps o

ur

pers

pect

ive

Warp Speed / Claus Puhlmann ©

PLAYING CATCH UP

Startups are HARD

Oh start-‐up land!!

Startup fire?

More like this…

Memory Drift / Luigi Saria ©

Requires lots of thinking

Lean thinking aid

500px Life / The Photo Fiend ©

Research

Listening & understanding

Be Still / Lizzy Gadd ©

Reflect

I'm late / I'm late / For a very important date. / No time to say "Hello, Goodbye". / I'm late, I'm late, I'm late.

Observing / Jack Gray ©

The powers of

OBSERVATION

Why don’t I like this guy?

Mars / Yana Peneva ©

Not magic

It’s a muscle

————— / DEREK HEISLER ©

Do i look fat darling / Steven Ward ©

Kind of stunted

Kyudo - きゅうどう / Francis Maraj ©

Requires FULL ATTENTION

Overwhelmed / Roman and Alina Kostenko ©

Multitasking is a myth

Observation critical for startups

Child protest / Adrian Sommeling ©

Child protest / Adrian Sommeling ©

INATS

Child protest / Adrian Sommeling ©

It’s Not About Technology STUPID

Cabela’s / Jake Olson Studios ©

AIKIDO/ Roy Katalan ©

Cultivating your powers

Mantra Himalaya / Jkboy Jatenipat ©

Walking exercise

Walking in the city / Hanson Mao ©

Shops

{ Last Day of Summer } / Thai Hoa Pham ©

PEOPLE

daydreamer / bob van den berg ©

Seasons

Journey to Nirvana / Anis Shaikh ©

People exercise

Almost closed / Kimhwan SEOULIST ©

Public transport observation

Mile Enders / Sven Loach ©

What can you tell me?

- / rinatus (rinatus) ©

Sit down for coffee

shopping / Andy Kennelly ©

CONSUMER BEHAVIOR: The mall

Zara case

Follow Your Dreams / Xaris Kouzis ©

Pizza case

Interview mode

Bored II / Stanislav Novak ©

shut up

Listening… / Gianluca Mantovani ©

Listen

“Listening… / Gianluca Mantovani ©

Listen

There's a lot of difference between listening and hearing

G.K. Chesterton

“Listening… / Gianluca Mantovani ©

Listen

Most people do not listen with the intent to understand; they listen with the intent to reply.

Stephen R. Covey

Leer entre líneas. / Axel Alvarado Chávez ©

Observe speech: Read between the lines

Difficult… / KnikmanAV - Hans Knikman ©

WHAT?

The Color of Contrast / Joel Santos ©

Steps to

observation

#1 Non awareness

chill time / Mike Kremer ©

#2 Past awareness

#3 Delayed awareness

#4 Awareness

A Wonderful Dinner / Carl Fredrik Melle ©

#5 Constant awareness

Homemade Hero / J.J. Taylor ©

CONCLUSIONS

Child protest / Adrian Sommeling ©

Powerful

Mars / Yana Peneva ©

Not magic

Can be trained

————— / DEREK HEISLER ©

The Color of Contrast / Joel Santos ©

Takes time

THANK YOU

Alex Barrera (@abarrera)http://www.slideshare.net/press42 alex@press42.com