The Official China Distributor Launch provided MEY with the unique opportunity to showcase its large award winning spirits selection in China

The 12th of August, MEY successfully introduced Chinese Distributors and F&B Directors to the broad selection of spirits in the historical setting of the new Intercontinental Shanghai Expo in Pudong. MEY will import 23 spirits, consisting of 5 categories, including wines, coffee and fruit liqueurs, award winning vodkas and the No.1 Anise drink globally, Yeni Raki.

The Official China Distributor Launch was hosted at the historic 1930 villas located in the hotel gardens of the Intercontinental Shanghai Expo, which opened its door on the 18th of April this year. The hotel garden houses 9 free-standing 1930’s historical villas connecting guests with both the past and present. This is a beautiful metaphor for the 300 year Turkish history and tradition behind Yeni Raki and the more than 5000 years of wine-making history of Turkey.

Together with China partner ICSME, MEY will establish China as its third main market – after Europe and North America – outside its home market, where it enjoys 65% market share and total revenues of 2bn USD as of 2009. MEY aims to create globally strong brands and to uphold the highest quality at the highest level thanks to the continuous development of the existing brands and products.

MEY’s main objective, to combine and intertwine Chinese and Turkish drinking culture, has made a great start and thus promises an amazing future.

The ICSME in Shanghai is the local Brand Management Company for Mey in China and puts its many years of experience in China to ensure a successful launch and ongoing business development in the Chinese market.

The multi-lingual ICSME team is a mix of Chinese and Foreign specialists, all with extensive professional experience in their own fields. The team knows all the challenges and pitfalls facing a foreign enterprise in China.

The Mey and ICSME team have combined their forces to conquer the hearts and taste buds of the Chinese and let them discover the same high quality spirits as Mey has produced in Turkey over the years.

With all the experience, information and partners needed, ICSME will help Mey with the best possible running start onto the Chinese market.

For further information, please contact :

Ms. Caroline Asselbergs

Caroline.Asselbergs@icsme-china.com Tel +86 21 6095 1868 ext. 1268

Fax +86 216095 1866www.icsme-china.com