The Future of the Spirits Market in China to 2017 673 1. The Future of the Spirits Market in China...

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673

1.

The Future of the Spirits Market in China to 2017

Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

Reference Code: AD100ER

Published: February 2014

©Canadean 2014. This product is licensed and is not to be photocopied. Reference code: AD100ER

The Future of the Spirits Market in Brazil to 2017


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Table of Contents

1. Introduction ................................................................................................... 20

1.1 What is this Report About? ............................................................................. 20

1.2 Definitions ...................................................................................................... 20

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017 ... 20

1.2.2 Category Definitions ..................................................................................................... 20

1.2.3 Distribution Channel Definitions .................................................................................... 22

1.2.4 Price Segmentation Definitions ..................................................................................... 23

1.2.5 Alcoholic Strength Definitions ....................................................................................... 23

1.2.6 Volume Units and Aggregations.................................................................................... 24

1.2.7 CAGR Definition and Calculation .................................................................................. 24

1.2.8 Graphical representation of Brands............................................................................... 24

1.2.9 Exchange Rates ........................................................................................................... 25

1.2.10 Methodology Summary ................................................................................................. 25

2. China Spirits Market Analysis, 2007–17 .................................................... 26

2.1 Spirits Value Analysis, 2007–17 ...................................................................... 26

2.1.1 Overall Spirits Market Value, 2007–17 .......................................................................... 26

2.1.2 Spirits Market Value by Category, 2007–17 .................................................................. 28

2.1.3 Market Growth Dynamics by Value – Spirits, 2007–17 .................................................. 31

2.2 Spirits Volume Analysis, 2007–17 ................................................................... 32

2.2.1 Overall Spirits Market Volume, 2007–17 ....................................................................... 32

2.2.2 Per-Capita Consumption - Spirits, 2007–17 .................................................................. 33

2.2.3 Spirits Market Volume by Category, 2007–17 ............................................................... 34

2.2.4 Market Growth Dynamics by Volume – Spirits, 2007–17 ............................................... 36

3. China Brandy Market Analysis, 2007–17................................................... 37

3.1 Brandy Value Analysis, 2007–17 ..................................................................... 37

3.1.1 Brandy Market by Value, 2007–17 ................................................................................ 37

3.1.2 Brandy Market Value by Segments, 2007–17 ............................................................... 39

3.2 Brandy Volume Analysis, 2007–17 .................................................................. 41

3.2.1 Brandy Market by Volume, 2007–17 ............................................................................. 41

3.2.2 Brandy Market Volume by Segments, 2007–17 ............................................................ 42

3.3 Market Growth Dynamics – Brandy, 2007–17 .................................................. 44

3.3.1 Brandy Market Growth Dynamics by Value, 2007–17.................................................... 44

3.3.2 Brandy Market Growth Dynamics by Volume, 2007–17 ................................................. 45

3.4 Cognac Analysis, 2007–17 ............................................................................. 46

3.4.1 Cognac Market by Value, 2007–17 ............................................................................... 46

3.4.2 Cognac Market by Volume, 2007–17 ............................................................................ 47




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3.4.3 Cognac Market Volume by Price Segment, 2007–17 .................................................... 48

3.4.4 Cognac Market Volume by Alcoholic Strength, 2007–17 ............................................... 50

3.5 Fruit Brandy Analysis, 2007–17....................................................................... 52

3.5.1 Fruit Brandy Market by Value, 2007–17 ........................................................................ 52

3.5.2 Fruit Brandy Market by Volume, 2007–17 ..................................................................... 53

3.5.3 Fruit Brandy Market Volume by Price Segment, 2007–17 ............................................. 54

3.5.4 Fruit Brandy Market Volume by Alcoholic Strength, 2007–17 ........................................ 56

3.6 Other Grape Brandy Analysis, 2007–17........................................................... 58

3.6.1 Other Grape Brandy Market by Value, 2007–17 ............................................................ 58

3.6.2 Other Grape Brandy Market by Volume, 2007–17 ......................................................... 59

3.6.3 Other Grape Brandy Market Volume by Price Segment, 2007–17 ................................. 60

3.6.4 Other Grape Brandy Market Volume by Alcoholic Strength, 2007–17 ............................ 62

3.7 Brandy Brand Analysis, 2009–12 .................................................................... 64

3.8 Brandy Distribution Channel Analysis, 2009–12 ............................................... 66

4. China Gin & Genever Market Analysis, 2007–17...................................... 68

4.1 Gin & Genever Value Analysis, 2007–17 ......................................................... 68

4.1.1 Gin & Genever Market by Value, 2007–17 .................................................................... 68

4.2 Gin & Genever Volume Analysis, 2007–17 ...................................................... 70

4.2.1 Gin & Genever Market by Volume, 2007–17 ................................................................. 70

4.2.2 Gin & Genever Market Volume by Price Segment, 2007–17 ......................................... 71

4.2.3 Gin & Genever Market Volume by Alcoholic Strength, 2007–17 .................................... 73

4.3 Market Growth Dynamics – Gin & Genever, 2007–17 ...................................... 75

4.3.1 Gin & Genever Market Growth Dynamics by Value, 2007–17........................................ 75

4.3.2 Gin & Genever Market Growth Dynamics by Volume, 2007–17 ..................................... 76

4.4 Gin & Genever Brand Analysis, 2009–12 ......................................................... 77

4.5 Gin & Genever Distribution Channel Analysis, 2009–12 ................................... 79

5. China Liqueurs Market Analysis, 2007–17 ................................................ 81

5.1 Liqueurs Value Analysis, 2007–17 .................................................................. 81

5.1.1 Liqueurs Market by Value, 2007–17 .............................................................................. 81

5.1.2 Liqueurs Market Value by Segments, 2007–17 ............................................................. 83

5.2 Liqueurs Volume Analysis, 2007–17 ................................................................ 85

5.2.1 Liqueurs Market by Volume, 2007–17 ........................................................................... 85

5.2.2 Liqueurs Market Volume by Segments, 2007–17 .......................................................... 86

5.3 Market Growth Dynamics – Liqueurs, 2007–17 ................................................ 88

5.3.1 Liqueurs Market Growth Dynamics by Value, 2007–17 ................................................. 88

5.3.2 Liqueurs Market Growth Dynamics by Volume, 2007–17 .............................................. 89

5.4 Cream Liqueurs Analysis, 2007–17 ................................................................. 90

5.4.1 Cream Liqueurs Market by Value, 2007–17 .................................................................. 90

5.4.2 Cream Liqueurs Market by Volume, 2007–17 ............................................................... 91




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5.4.3 Cream Liqueurs Market Volume by Price Segment, 2007–17........................................ 92

5.4.4 Cream Liqueurs Market Volume by Alcoholic Strength, 2007–17 .................................. 94

5.5 Fruit Liqueurs Analysis, 2007–17 .................................................................... 96

5.5.1 Fruit Liqueurs Market by Value, 2007–17 ...................................................................... 96

5.5.2 Fruit Liqueurs Market by Volume, 2007–17 ................................................................... 97

5.5.3 Fruit Liqueurs Market Volume by Price Segment, 2007–17 ........................................... 98

5.5.4 Fruit Liqueurs Market Volume by Alcoholic Strength, 2007–17 .....................................100

5.6 Other Liqueurs Analysis, 2007–17 ................................................................. 102

5.6.1 Other Liqueurs Market by Value, 2007–17 ...................................................................102

5.6.2 Other Liqueurs Market by Volume, 2007–17 ................................................................103

5.6.3 Other Liqueurs Market Volume by Price Segment, 2007–17 ........................................104

5.6.4 Other Liqueurs Market Volume by Alcoholic Strength, 2007–17 ...................................106

5.7 Liqueurs Brand Analysis, 2009–12 ................................................................ 108

5.8 Liqueurs Distribution Channel Analysis, 2009–12........................................... 110

6. China Rum Market Analysis, 2007–17 ..................................................... 112

6.1 Rum Value Analysis, 2007–17 ...................................................................... 112

6.1.1 Rum Market by Value, 2007–17...................................................................................112

6.1.2 Rum Market Value by Segments, 2007–17 ..................................................................114

6.2 Rum Volume Analysis, 2007–17 ................................................................... 116

6.2.1 Rum Market by Volume, 2007–17 ................................................................................116

6.2.2 Rum Market Volume by Segments, 2007–17 ...............................................................117

6.3 Market Growth Dynamics – Rum, 2007–17 .................................................... 119

6.3.1 Rum Market Growth Dynamics by Value, 2007–17 ......................................................119

6.3.2 Rum Market Growth Dynamics by Volume, 2007–17 ...................................................120

6.4 Dark Rum Analysis, 2007–17 ........................................................................ 121

6.4.1 Dark Rum Market by Value, 2007–17 ..........................................................................121

6.4.2 Dark Rum Market by Volume, 2007–17 .......................................................................122

6.4.3 Dark Rum Market Volume by Price Segment, 2007–17 ................................................123

6.4.4 Dark Rum Market Volume by Alcoholic Strength, 2007–17 ..........................................125

6.5 Light Rum Analysis, 2007–17 ........................................................................ 127

6.5.1 Light Rum Market by Value, 2007–17 ..........................................................................127

6.5.2 Light Rum Market by Volume, 2007–17 .......................................................................128

6.5.3 Light Rum Market Volume by Price Segment, 2007–17 ...............................................129

6.5.4 Light Rum Market Volume by Alcoholic Strength, 2007–17 ..........................................131

6.6 Rum Brand Analysis, 2009–12 ...................................................................... 133

6.7 Rum Distribution Channel Analysis, 2009–12 ................................................ 135

7. China Speciality Spirits Market Analysis, 2007–17 ............................... 137

7.1 Speciality Spirits Value Analysis, 2007–17..................................................... 137

7.1.1 Speciality Spirits Market by Value, 2007–17 ................................................................137




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7.1.2 Speciality Spirits Market Value by Segments, 2007–17 ................................................139

7.2 Speciality Spirits Volume Analysis, 2007–17 .................................................. 141

7.2.1 Speciality Spirits Market by Volume, 2007–17..............................................................141

7.2.2 Speciality Spirits Market Volume by Segments, 2007–17 .............................................142

7.3 Market Growth Dynamics – Speciality Spirits, 2007–17 .................................. 144

7.3.1 Speciality Spirits Market Growth Dynamics by Value, 2007–17 ....................................144

7.3.2 Speciality Spirits Market Growth Dynamics by Volume, 2007–17 .................................145

7.4 Other Specialty Spirits Analysis, 2007–17...................................................... 146

7.4.1 Other Specialty Spirits Market by Value, 2007–17........................................................146

7.4.2 Other Specialty Spirits Market by Volume, 2007–17 .....................................................147

7.4.3 Other Specialty Spirits Market Volume by Price Segment, 2007–17 .............................148

7.4.4 Other Specialty Spirits Market Volume by Alcoholic Strength, 2007–17 ........................150

7.5 Raki Analysis, 2007–17 ................................................................................ 152

7.5.1 Raki Market by Value, 2007–17 ...................................................................................152

7.5.2 Raki Market by Volume, 2007–17 ................................................................................153

7.5.3 Raki Market Volume by Price Segment, 2007–17 ........................................................154

7.5.4 Raki Market Volume by Alcoholic Strength, 2007–17 ...................................................156

7.6 Speciality Spirits Brand Analysis, 2009–12 .................................................... 158

7.7 Speciality Spirits Distribution Channel Analysis, 2009–12 ............................... 160

8. China Tequila & Mezcal Market Analysis, 2007–17 ............................... 162

8.1 Tequila & Mezcal Value Analysis, 2007–17 ................................................... 162

8.1.1 Tequila & Mezcal Market by Value, 2007–17 ...............................................................162

8.2 Tequila & Mezcal Volume Analysis, 2007–17................................................. 164

8.2.1 Tequila & Mezcal Market by Volume, 2007–17 ............................................................164

8.2.2 Tequila & Mezcal Market Volume by Price Segment, 2007–17 .....................................165

8.2.3 Tequila & Mezcal Market Volume by Alcoholic Strength, 2007–17 ...............................167

8.3 Market Growth Dynamics – Tequila & Mezcal, 2007–17 ................................. 169

8.3.1 Tequila & Mezcal Market Growth Dynamics by Value, 2007–17 ...................................169

8.3.2 Tequila & Mezcal Market Growth Dynamics by Volume, 2007–17 ................................170

8.4 Tequila & Mezcal Brand Analysis, 2009–12 ................................................... 171

8.5 Tequila & Mezcal Distribution Channel Analysis, 2009–12.............................. 172

9. China Vodka Market Analysis, 2007–17 .................................................. 174

9.1 Vodka Value Analysis, 2007–17 .................................................................... 174

9.1.1 Vodka Market by Value, 2007–17 ................................................................................174

9.1.2 Vodka Market Value by Segments, 2007–17................................................................176

9.2 Vodka Volume Analysis, 2007–17 ................................................................. 178

9.2.1 Vodka Market by Volume, 2007–17 .............................................................................178

9.2.2 Vodka Market Volume by Segments, 2007–17.............................................................179




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9.3 Market Growth Dynamics – Vodka, 2007–17 ................................................. 180

9.3.1 Vodka Market Growth Dynamics by Value, 2007–17 ....................................................180

9.3.2 Vodka Market Growth Dynamics by Volume, 2007–17 .................................................181

9.4 Flavoured Vodka Analysis, 2007–17 ............................................................. 182

9.4.1 Flavoured Vodka Market by Value, 2007–17 ................................................................182

9.4.2 Flavoured Vodka Market by Volume, 2007–17 .............................................................183

9.4.3 Flavoured Vodka Market Volume by Price Segment, 2007–17 .....................................184

9.4.4 Flavoured Vodka Market Volume by Alcoholic Strength, 2007–17 ................................186

9.5 Unflavoured Vodka Analysis, 2007–17 .......................................................... 188

9.5.1 Unflavoured Vodka Market by Value, 2007–17 ............................................................188

9.5.2 Unflavoured Vodka Market by Volume, 2007–17..........................................................189

9.5.3 Unflavoured Vodka Market Volume by Price Segment, 2007–17 ..................................190

9.5.4 Unflavoured Vodka Market Volume by Alcoholic Strength, 2007–17.............................192

9.6 Vodka Brand Analysis, 2009–12 ................................................................... 194

9.7 Vodka Distribution Channel Analysis, 2009–12 .............................................. 195

10. China Whiskey Market Analysis, 2007–17 .............................................. 197

10.1 Whiskey Value Analysis, 2007–17 ................................................................. 197

10.1.1 Whiskey Market by Value, 2007–17 .............................................................................197

10.1.2 Whiskey Market Value by Segments, 2007–17 ............................................................199

10.2 Whiskey Volume Analysis, 2007–17 .............................................................. 201

10.2.1 Whiskey Market by Volume, 2007–17 ..........................................................................201

10.2.2 Whiskey Market Volume by Segments, 2007–17 .........................................................202

10.3 Market Growth Dynamics – Whiskey, 2007–17 .............................................. 204

10.3.1 Whiskey Market Growth Dynamics by Value, 2007–17 ................................................204

10.3.2 Whiskey Market Growth Dynamics by Volume, 2007–17..............................................205

10.4 American Whiskey Analysis, 2007–17 ........................................................... 206

10.4.1 American Whiskey Market by Value, 2007–17 .............................................................206

10.4.2 American Whiskey Market by Volume, 2007–17 ..........................................................207

10.4.3 American Whiskey Market Volume by Price Segment, 2007–17...................................208

10.4.4 American Whiskey Market Volume by Alcoholic Strength, 2007–17 .............................210

10.5 Canadian Whiskey Analysis, 2007–17 ........................................................... 212

10.5.1 Canadian Whiskey Market by Value, 2007–17 .............................................................212

10.5.2 Canadian Whiskey Market by Volume, 2007–17 ..........................................................213

10.5.3 Canadian Whiskey Market Volume by Price Segment, 2007–17 ..................................214

10.5.4 Canadian Whiskey Market Volume by Alcoholic Strength, 2007–17 .............................216

10.6 Irish Whiskey Analysis, 2007–17 ................................................................... 218

10.6.1 Irish Whiskey Market by Value, 2007–17 .....................................................................218

10.6.2 Irish Whiskey Market by Volume, 2007–17 ..................................................................219

10.6.3 Irish Whiskey Market Volume by Price Segment, 2007–17 ...........................................220




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10.6.4 Irish Whiskey Market Volume by Alcoholic Strength, 2007–17 .....................................222

10.7 Other Whisk(e)y Analysis, 2007–17............................................................... 224

10.7.1 Other Whisk(e)y Market by Value, 2007–17 .................................................................224

10.7.2 Other Whisk(e)y Market by Volume, 2007–17 ..............................................................225

10.7.3 Other Whisk(e)y Market Volume by Price Segment, 2007–17 ......................................226

10.7.4 Other Whisk(e)y Market Volume by Alcoholic Strength, 2007–17 .................................228

10.8 Scotch Whisky Analysis, 2007–17 ................................................................. 230

10.8.1 Scotch Whisky Market by Value, 2007–17 ...................................................................230

10.8.2 Scotch Whisky Market by Volume, 2007–17 ................................................................231

10.8.3 Scotch Whisky Market Volume by Price Segment, 2007–17.........................................232

10.8.4 Scotch Whisky Market Volume by Alcoholic Strength, 2007–17 ...................................234

10.9 Whiskey Brand Analysis, 2009–12 ................................................................ 236

10.10 Whiskey Distribution Channel Analysis, 2009–12 ........................................... 238

11. Profiles of Companies Active in the Global Spirits Market .................. 240

11.1 Itochu Corporation ........................................................................................ 240

11.1.1 Itochu Corporation Business Analysis ..........................................................................240

11.1.2 Itochu Corporation Major Products and Services..........................................................241

11.1.3 Itochu Corporation Key Competitors ............................................................................243

11.1.4 Itochu Corporation SWOT Analysis..............................................................................243

11.1.5 Itochu Corporation History ...........................................................................................250

11.1.6 Itochu Corporation Key Employees ..............................................................................257

11.1.7 Itochu Corporation Locations and Subsidiaries ............................................................260

11.2 Anheuser-Busch InBev NV/SA ...................................................................... 274

11.2.1 Anheuser-Busch InBev NV/SA Business Analysis........................................................274

11.2.2 Anheuser-Busch InBev NV/SA Major Products and Services .......................................275

11.2.3 Anheuser-Busch InBev NV/SA Key Competitors ..........................................................276

11.2.4 Anheuser-Busch InBev NV/SA SWOT Analysis ...........................................................276

11.2.5 Anheuser-Busch InBev NV/SA History .........................................................................280

11.2.6 Anheuser-Busch InBev NV/SA Key Employees ...........................................................282

11.2.7 Anheuser-Busch InBev NV/SA Locations and Subsidiaries ..........................................284

11.3 Christian Dior SA .......................................................................................... 293

11.3.1 Christian Dior SA Business Analysis ............................................................................293

11.3.2 Christian Dior SA Major Products and Services ...........................................................294

11.3.3 Christian Dior SA Key Competitors ..............................................................................296

11.3.4 Christian Dior SA SWOT Analysis................................................................................296

11.3.5 Christian Dior SA History .............................................................................................302

11.3.6 Christian Dior SA Key Employees ................................................................................304

11.3.7 Christian Dior SA Locations and Subsidiaries ..............................................................305

11.4 LVMH Moet Hennessy Louis Vuitton SA ........................................................ 309




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11.4.1 LVMH Moet Hennessy Louis Vuitton SA Business Analysis .........................................309

11.4.2 LVMH Moet Hennessy Louis Vuitton SA Major Products and Services .........................310

11.4.3 LVMH Moet Hennessy Louis Vuitton SA Key Competitors ...........................................312

11.4.4 LVMH Moet Hennessy Louis Vuitton SA SWOT Analysis .............................................312

11.4.5 LVMH Moet Hennessy Louis Vuitton SA History ..........................................................316

11.4.6 LVMH Moet Hennessy Louis Vuitton SA Key Employees .............................................318

11.4.7 LVMH Moet Hennessy Louis Vuitton SA Locations and Subsidiaries............................320

11.5 Kirin Holdings Company, Limited................................................................... 326

11.5.1 Kirin Holdings Company, Limited Business Analysis ....................................................326

11.5.2 Kirin Holdings Company, Limited Major Products and Services ....................................327

11.5.3 Kirin Holdings Company, Limited Key Competitors ......................................................328

11.5.4 Kirin Holdings Company, Limited SWOT Analysis ........................................................328

11.5.5 Kirin Holdings Company, Limited History .....................................................................334

11.5.6 Kirin Holdings Company, Limited Key Employees ........................................................337

11.5.7 Kirin Holdings Company, Limited Locations and Subsidiaries.......................................338

11.6 HEINEKEN N.V. ........................................................................................... 346

11.6.1 HEINEKEN N.V. Business Analysis .............................................................................346

11.6.2 HEINEKEN N.V. Major Products and Services .............................................................347

11.6.3 HEINEKEN N.V. Key Competitors ...............................................................................348

11.6.4 HEINEKEN N.V. SWOT Analysis .................................................................................348

11.6.5 HEINEKEN N.V. History ..............................................................................................353

11.6.6 HEINEKEN N.V. Key Employees .................................................................................357

11.6.7 HEINEKEN N.V. Locations and Subsidiaries................................................................358

11.7 Suntory Holdings Limited .............................................................................. 365

11.7.1 Suntory Holdings Limited Business Analysis ................................................................365

11.7.2 Suntory Holdings Limited Major Products and Services................................................366

11.7.3 Suntory Holdings Limited Key Competitors ..................................................................368

11.7.4 Suntory Holdings Limited SWOT Analysis....................................................................368

11.7.5 Suntory Holdings Limited History .................................................................................372

11.7.6 Suntory Holdings Limited Key Employees ....................................................................374

11.7.7 Suntory Holdings Limited Locations and Subsidiaries ..................................................376

11.8 Pernod Ricard SA......................................................................................... 383

11.8.1 Pernod Ricard SA Business Analysis ...........................................................................383

11.8.2 Pernod Ricard SA Major Products and Services ..........................................................384

11.8.3 Pernod Ricard SA Key Competitors .............................................................................386

11.8.4 Pernod Ricard SA SWOT Analysis ..............................................................................386

11.8.5 Pernod Ricard SA History ............................................................................................390

11.8.6 Pernod Ricard SA Key Employees...............................................................................393

11.8.7 Pernod Ricard SA Locations and Subsidiaries .............................................................395

11.9 Asahi Group Holdings, Ltd.- .......................................................................... 399




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11.9.1 Asahi Group Holdings, Ltd.- Business Analysis ............................................................399

11.9.2 Asahi Group Holdings, Ltd. - Major Products and Services ..........................................400

11.9.3 Asahi Group Holdings, Ltd.- Key Competitors ..............................................................402

11.9.4 Asahi Group Holdings, Ltd. SWOT Analysis .................................................................402

11.9.5 Asahi Group Holdings, Ltd. History ..............................................................................406

11.9.6 Asahi Group Holdings, Ltd. Key Employees .................................................................409

11.9.7 Asahi Group Holdings, Ltd. Locations and Subsidiaries ...............................................410

11.10 Diageo plc .................................................................................................... 415

11.10.1 Diageo plc Business Analysis ......................................................................................415

11.10.2 Diageo plc Major Products and Services ......................................................................416

11.10.3 Diageo plc Key Competitors ........................................................................................418

11.10.4 Diageo plc SWOT Analysis ..........................................................................................418

11.10.5 Diageo plc History .......................................................................................................423

11.10.6 Diageo plc Key Employees ..........................................................................................425

11.10.7 Diageo plc Locations and Subsidiaries.........................................................................427

12. News and Key Events in the Global Spirits Market ............................... 430

12.1 Drinkaware appoints new chairman ............................................................... 430

12.2 Devotion Vodka to expand presence in US .................................................... 430

12.3 California Pizza Kitchen, Casamigos Tequila pair up for National Cocktail

Program ....................................................................................................... 431

12.4 Sidney Frank to distribute Sortilege in US ...................................................... 431

12.5 Bacardi announces efforts to decrease impact on environment. ..................... 432

12.6 Mangrove adds Old Forester Bourbon whisky to portfolio ............................... 432

12.7 Gruppo Campari introduces new Irish Mist Whiskey ....................................... 433

12.8 Widow Jane Distillery introduces new bourbons ............................................. 433

12.9 Teeling Whiskey to open new distillery in Dublin ............................................ 433

12.10 Storm warning; New Gosling's Dark 'n Stormy cans are now available ............ 434

13. Deal Activities in the Global Spirits Market ............................................ 435

13.1 NextStage to merge with VuQo Inc................................................................ 435

13.2 East African Breweries to raise US$61.89 million by issuing commercial paper436

13.3 Afdis Holdings raises US$4.9 million rights offering with African Distillers ....... 436

13.4 Tilaknagar Industries to sell its entire stake in P.P. Caps ................................ 437

13.5 Lark Distillery to acquire Old Hobart Distillery ................................................ 439

13.6 Bohae Brewery to raise US$0.93 million in public offering of shares ............... 440

13.7 Suntory Holdings to acquire Beam for US$16 billion ...................................... 441

13.8 Diageo and Combs Wine acquire tequila brand DeLeon................................. 444

13.9 Diageo forms joint venture with Combs Wine & Spirits ................................... 445

13.10 Bernie Orsi acquires Alderbrook Winery from Terlato Wine Group .................. 446




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14. Appendix ..................................................................................................... 448

14.1 About Canadean .......................................................................................... 448

14.2 Disclaimer .................................................................................................... 448




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List of Figures

Figure 1: China Spirits Market Value (LCU m) and Growth (Y-o-Y), 2007–17................................................................................. 27 Figure 2: China Spirits Market Value (LCU m) by Category, 2007–17 ............................................................................................. 30 Figure 3: China Spirits Market Dynamics, by Category, by Market Value, 2007–17 ....................................................................... 31 Figure 4: China Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ............................................................................ 32 Figure 5: China Per-Capita Spirits Consumption (Liters/head & Y-o-Y growth), 2007–17 .............................................................. 33 Figure 6: China Spirits Market Volume (Liters m) by Category, 2007–17 ........................................................................................ 35 Figure 7: China Spirits Market Dynamics, by Category, by Market Volume 2007–17 ..................................................................... 36 Figure 8: China Brandy Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................................... 38 Figure 9: China Brandy Market Value (LCU m) by Segments, 2007–17 .......................................................................................... 40 Figure 10: China Brandy Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ........................................................................ 41 Figure 11: China Brandy Market Volume (Liters m) by Segments, 2007–17 ................................................................................... 43 Figure 12: China Brandy Market Growth Dynamics by Value, 2007–17 .......................................................................................... 44 Figure 13: China Brandy Market Growth Dynamics by Volume, 2007–17 ....................................................................................... 45 Figure 14: China Cognac Market by Value (LCU m), 2007–17 ........................................................................................................ 46 Figure 15: China Cognac Market by Volume (Liters m), 2007–17.................................................................................................... 47 Figure 16: China Cognac Market Volume (Liters m) by Price Segment, 2007–17 .......................................................................... 49 Figure 17: China Cognac Market Volume (Liters m) by Alcoholic Strength, 2007–17 ..................................................................... 51 Figure 18: China Fruit Brandy Market by Value (LCU m), 2007–17 ................................................................................................. 52 Figure 19: China Fruit Brandy Market by Volume (Liters m), 2007–17 ............................................................................................ 53 Figure 20: China Fruit Brandy Market Volume (Liters m) by Price Segment, 2007–17 ................................................................... 55 Figure 21: China Fruit Brandy Market Volume (Liters m) by Alcoholic Strength, 2007–17 ............................................................. 57 Figure 22: China Other Grape Brandy Market by Value (LCU m), 2007–17 .................................................................................... 58 Figure 23: China Other Grape Brandy Market by Volume (Liters m), 2007–17 ............................................................................... 59 Figure 24: China Other Grape Brandy Market Volume (Liters m) by Price Segment, 2007–17 ...................................................... 61 Figure 25: China Other Grape Brandy Market Volume (Liters m) by Alcoholic Strength, 2007–17 ................................................ 63 Figure 26: China Brandy Market Volume by Brands (Liters m), 2009–12 ........................................................................................ 65 Figure 27: China Brandy Market Volume by Distribution Channel (Liters m), 2009–12 .................................................................. 67 Figure 28: China Gin & Genever Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................ 69 Figure 29: China Gin & Genever Market Volume (Liters m) and Growth (Y-o-Y), 2007–17............................................................ 70 Figure 30: China Gin & Genever Market Volume (Liters m) by Price Segment, 2007–17............................................................... 72 Figure 31: China Gin & Genever Market Volume (Liters m) by Alcoholic Strength, 2007–17 ......................................................... 74 Figure 32: China Gin & Genever Market Growth Dynamics by Value, 2007–17 ............................................................................. 75 Figure 33: China Gin & Genever Market Growth Dynamics by Volume, 2007–17 .......................................................................... 76 Figure 34: China Gin & Genever Market Volume by Brands (Liters m), 2009–12 ........................................................................... 78 Figure 35: China Gin & Genever Market Volume by Distribution Channel (Liters m), 2009–12 ..................................................... 80 Figure 36: China Liqueurs Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................................... 82 Figure 37: China Liqueurs Market Value (LCU m) by Segments, 2007–17 ..................................................................................... 84 Figure 38: China Liqueurs Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ...................................................................... 85 Figure 39: China Liqueurs Market Volume (Liters m) by Segments, 2007–17 ................................................................................ 87 Figure 40: China Liqueurs Market Growth Dynamics by Value, 2007–17........................................................................................ 88 Figure 41: China Liqueurs Market Growth Dynamics by Volume, 2007–17..................................................................................... 89 Figure 42: China Cream Liqueurs Market by Value (LCU m), 2007–17 ........................................................................................... 90 Figure 43: China Cream Liqueurs Market by Volume (Liters m), 2007–17 ...................................................................................... 91 Figure 44: China Cream Liqueurs Market Volume (Liters m) by Price Segment, 2007–17 ............................................................. 93 Figure 45: China Cream Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2007–17 ....................................................... 95 Figure 46: China Fruit Liqueurs Market by Value (LCU m), 2007–17 .............................................................................................. 96 Figure 47: China Fruit Liqueurs Market by Volume (Liters m), 2007–17 .......................................................................................... 97 Figure 48: China Fruit Liqueurs Market Volume (Liters m) by Price Segment, 2007–17 ................................................................ 99 Figure 49: China Fruit Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2007–17 ......................................................... 101 Figure 50: China Other Liqueurs Market by Value (LCU m), 2007–17........................................................................................... 102 Figure 51: China Other Liqueurs Market by Volume (Liters m), 2007–17 ...................................................................................... 103 Figure 52: China Other Liqueurs Market Volume (Liters m) by Price Segment, 2007–17............................................................. 105 Figure 53: China Other Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2007–17 ....................................................... 107 Figure 54: China Liqueurs Market Volume by Brands (Liters m), 2009–12 ................................................................................... 109 Figure 55: China Liqueurs Market Volume by Distribution Channel (Liters m), 2009–12 .............................................................. 111 Figure 56: China Rum Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................................... 113 Figure 57: China Rum Market Value (LCU m) by Segments, 2007–17.......................................................................................... 115




12

Figure 58: China Rum Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 .......................................................................... 116 Figure 59: China Rum Market Volume (Liters m) by Segments, 2007–17 ..................................................................................... 118 Figure 60: China Rum Market Growth Dynamics by Value, 2007–17 ............................................................................................ 119 Figure 61: China Rum Market Growth Dynamics by Volume, 2007–17 ......................................................................................... 120 Figure 62: China Dark Rum Market by Value (LCU m), 2007–17 .................................................................................................. 121 Figure 63: China Dark Rum Market by Volume (Liters m), 2007–17 .............................................................................................. 122 Figure 64: China Dark Rum Market Volume (Liters m) by Price Segment, 2007–17 .................................................................... 124 Figure 65: China Dark Rum Market Volume (Liters m) by Alcoholic Strength, 2007–17 ............................................................... 126 Figure 66: China Light Rum Market by Value (LCU m), 2007–17 .................................................................................................. 127 Figure 67: China Light Rum Market by Volume (Liters m), 2007–17 ............................................................................................. 128 Figure 68: China Light Rum Market Volume (Liters m) by Price Segment, 2007–17 .................................................................... 130 Figure 69: China Light Rum Market Volume (Liters m) by Alcoholic Strength, 2007–17............................................................... 132 Figure 70: China Rum Market Volume by Brands (Liters m), 2009–12 .......................................................................................... 134 Figure 71: China Rum Market Volume by Distribution Channel (Liters m), 2009–12 .................................................................... 136 Figure 72: China Speciality Spirits Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................ 138 Figure 73: China Speciality Spirits Market Value (LCU m) by Segments, 2007–17 ...................................................................... 140 Figure 74: China Speciality Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ....................................................... 141 Figure 75: China Speciality Spirits Market Volume (Liters m) by Segments, 2007–17 ................................................................. 143 Figure 76: China Speciality Spirits Market Growth Dynamics by Value, 2007–17 ......................................................................... 144 Figure 77: China Speciality Spirits Market Growth Dynamics by Volume, 2007–17...................................................................... 145 Figure 78: China Other Specialty Spirits Market by Value (LCU m), 2007–17 .............................................................................. 146 Figure 79: China Other Specialty Spirits Market by Volume (Liters m), 2007–17 .......................................................................... 147 Figure 80: China Other Specialty Spirits Market Volume (Liters m) by Price Segment, 2007–17 ................................................ 149 Figure 81: China Other Specialty Spirits Market Volume (Liters m) by Alcoholic Strength, 2007–17 ........................................... 151 Figure 82: China Raki Market by Value (LCU m), 2007–17............................................................................................................ 152 Figure 83: China Raki Market by Volume (Liters m), 2007–17 ....................................................................................................... 153 Figure 84: China Raki Market Volume (Liters m) by Price Segment, 2007–17.............................................................................. 155 Figure 85: China Raki Market Volume (Liters m) by Alcoholic Strength, 2007–17 ........................................................................ 157 Figure 86: China Speciality Spirits Market Volume by Brands (Liters m), 2009–12 ...................................................................... 159 Figure 87: China Speciality Spirits Market Volume by Distribution Channel (Liters m), 2009–12 ................................................. 161 Figure 88: China Tequila & Mezcal Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .......................................................... 163 Figure 89: China Tequila & Mezcal Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ...................................................... 164 Figure 90: China Tequila & Mezcal Market Volume (Liters m) by Price Segment, 2007–17......................................................... 166 Figure 91: China Tequila & Mezcal Market Volume (Liters m) by Alcoholic Strength, 2007–17 ................................................... 168 Figure 92: China Tequila & Mezcal Market Growth Dynamics by Value, 2007–17 ....................................................................... 169 Figure 93: China Tequila & Mezcal Market Growth Dynamics by Volume, 2007–17 .................................................................... 170 Figure 94: China Tequila & Mezcal Market Volume by Brands (Liters m), 2009–12 ..................................................................... 171 Figure 95: China Tequila & Mezcal Market Volume by Distribution Channel (Liters m), 2009–12................................................ 173 Figure 96: China Vodka Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................................ 175 Figure 97: China Vodka Market Value (LCU m) by Segments, 2007–17 ....................................................................................... 177 Figure 98: China Vodka Market Volume (Liters m) and Growth (Y-o-Y), 2007–17........................................................................ 178 Figure 99: China Vodka Market Volume (Liters m) by Segments, 2007–17 .................................................................................. 179 Figure 100: China Vodka Market Growth Dynamics by Value, 2007–17 ....................................................................................... 180 Figure 101: China Vodka Market Growth Dynamics by Volume, 2007–17 .................................................................................... 181 Figure 102: China Flavoured Vodka Market by Value (LCU m), 2007–17 ..................................................................................... 182 Figure 103: China Flavoured Vodka Market by Volume (Liters m), 2007–17 ................................................................................ 183 Figure 104: China Flavoured Vodka Market Volume (Liters m) by Price Segment, 2007–17 ....................................................... 185 Figure 105: China Flavoured Vodka Market Volume (Liters m) by Alcoholic Strength, 2007–17 ................................................. 187 Figure 106: China Unflavoured Vodka Market by Value (LCU m), 2007–17.................................................................................. 188 Figure 107: China Unflavoured Vodka Market by Volume (Liters m), 2007–17 ............................................................................. 189 Figure 108: China Unflavoured Vodka Market Volume (Liters m) by Price Segment, 2007–17 ................................................... 191 Figure 109: China Unflavoured Vodka Market Volume (Liters m) by Alcoholic Strength, 2007–17 .............................................. 193 Figure 110: China Vodka Market Volume by Brands (Liters m), 2009–12 ..................................................................................... 194 Figure 111: China Vodka Market Volume by Distribution Channel (Liters m), 2009–12 ............................................................... 196 Figure 112: China Whiskey Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ....................................................................... 198 Figure 113: China Whiskey Market Value (LCU m) by Segments, 2007–17 ................................................................................. 200 Figure 114: China Whiskey Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 .................................................................. 201 Figure 115: China Whiskey Market Volume (Liters m) by Segments, 2007–17............................................................................. 203 Figure 116: China Whiskey Market Growth Dynamics by Value, 2007–17 .................................................................................... 204 Figure 117: China Whiskey Market Growth Dynamics by Volume, 2007–17 ................................................................................. 205 Figure 118: China American Whiskey Market by Value (LCU m), 2007–17 .................................................................................. 206




13

Figure 119: China American Whiskey Market by Volume (Liters m), 2007–17.............................................................................. 207 Figure 120: China American Whiskey Market Volume (Liters m) by Price Segment, 2007–17 .................................................... 209 Figure 121: China American Whiskey Market Volume (Liters m) by Alcoholic Strength, 2007–17 ............................................... 211 Figure 122: China Canadian Whiskey Market by Value (LCU m), 2007–17 .................................................................................. 212 Figure 123: China Canadian Whiskey Market by Volume (Liters m), 2007–17 ............................................................................. 213 Figure 124: China Canadian Whiskey Market Volume (Liters m) by Price Segment, 2007–17 .................................................... 215 Figure 125: China Canadian Whiskey Market Volume (Liters m) by Alcoholic Strength, 2007–17............................................... 217 Figure 126: China Irish Whiskey Market by Value (LCU m), 2007–17 ........................................................................................... 218 Figure 127: China Irish Whiskey Market by Volume (Liters m), 2007–17 ...................................................................................... 219 Figure 128: China Irish Whiskey Market Volume (Liters m) by Price Segment, 2007–17 ............................................................. 221 Figure 129: China Irish Whiskey Market Volume (Liters m) by Alcoholic Strength, 2007–17 ....................................................... 223 Figure 130: China Other Whisk(e)y Market by Value (LCU m), 2007–17 ...................................................................................... 224 Figure 131: China Other Whisk(e)y Market by Volume (Liters m), 2007–17.................................................................................. 225 Figure 132: China Other Whisk(e)y Market Volume (Liters m) by Price Segment, 2007–17 ........................................................ 227 Figure 133: China Other Whisk(e)y Market Volume (Liters m) by Alcoholic Strength, 2007–17................................................... 229 Figure 134: China Scotch Whisky Market by Value (LCU m), 2007–17 ......................................................................................... 230 Figure 135: China Scotch Whisky Market by Volume (Liters m), 2007–17 .................................................................................... 231 Figure 136: China Scotch Whisky Market Volume (Liters m) by Price Segment, 2007–17 ........................................................... 233 Figure 137: China Scotch Whisky Market Volume (Liters m) by Alcoholic Strength, 2007–17 ..................................................... 235 Figure 138: China Whiskey Market Volume by Brands (Liters m), 2009–12.................................................................................. 237 Figure 139: China Whiskey Market Volume by Distribution Channel (Liters m), 2009–12 ............................................................ 239




14

List of Tables

Table 1: Category Definitions - Spirits Market .................................................................................................................................. 20 Table 2: Distribution Channel Definitions - Spirits Market ................................................................................................................ 22 Table 3: Price Segmentation Definitions - Spirits Market ................................................................................................................. 23 Table 4: Alcoholic Strength Definitions - Spirits Market ................................................................................................................... 23 Table 5: Volume Units for Spirits Market ........................................................................................................................................... 24 Table 6: China Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 – 2012 ............................................. 25 Table 7: China Spirits Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .................................................................................. 26 Table 8: China Spirits Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................................. 26 Table 9: China Spirits Market Value (LCU m) by Category, 2007–12 .............................................................................................. 28 Table 10: China Spirits Market Value (LCU m) by Category, 2012–17 ............................................................................................ 28 Table 11: China Spirits Market Value (USD m) by Category, 2007–12............................................................................................ 29 Table 12: China Spirits Market Value (USD m) by Category, 2012–17............................................................................................ 29 Table 13: China Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by Value (LCU m) .............................................................................................................................................. 31 Table 14: China Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ........................................................................... 32 Table 15: China Per-capita Spirits Consumption (Liters/head & Y-o-Y growth), 2007–17 .............................................................. 33 Table 16: China Spirits Market Volume (Liters m) by Category, 2007–12 ....................................................................................... 34 Table 17: China Spirits Market Volume (Liters m) by Category, 2012–17 ....................................................................................... 34 Table 18: China Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Category, by volume (Liters m).......................................................................................................................................... 36 Table 19: China Brandy Market Value (LCU m) and Growth (Y-o-Y), 2007–17 .............................................................................. 37 Table 20: China Brandy Market Value (USD m) and Growth (Y-o-Y), 2007–17 .............................................................................. 37 Table 21: China Brandy Market Value (LCU m) by Segments, 2007–12 ......................................................................................... 39 Table 22: China Brandy Market Value (LCU m) by Segments, 2012–17 ......................................................................................... 39 Table 23: China Brandy Market Value (USD m) by Segments, 2007–12 ........................................................................................ 39 Table 24: China Brandy Market Value (USD m) by Segments, 2012–17 ........................................................................................ 40 Table 25: China Brandy Market Volume (Liters m) and Growth (Y-o-Y), 2007–17.......................................................................... 41 Table 26: China Brandy Market Volume (Liters m) by Segments, 2007–12 .................................................................................... 42 Table 27: China Brandy Market Volume (Liters m) by Segments, 2012–17 .................................................................................... 42 Table 28: China Brandy Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments ............................................................................................................................................ 44 Table 29: China Brandy Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Liters m), by Segments ....................................................................................................................................... 45 Table 30: China Cognac Market by Value (LCU m), 2007–17.......................................................................................................... 46 Table 31: China Cognac Market by Value (USD m), 2007–17 ......................................................................................................... 46 Table 32: China Cognac Market by Volume (Liters m), 2007–17 ..................................................................................................... 47 Table 33: China Cognac Market Volume (Liters m) by Price Segment, 2007–12 ........................................................................... 48 Table 34: China Cognac Market Volume (Liters m) by Price Segment, 2012–17 ........................................................................... 48 Table 35: China Cognac Market Volume (Liters m) by Alcoholic Strength, 2007–12 ...................................................................... 50 Table 36: China Cognac Market Volume (Liters m) by Alcoholic Strength, 2012–17 ...................................................................... 50 Table 37: China Fruit Brandy Market by Value (LCU m), 2007–17 .................................................................................................. 52 Table 38: China Fruit Brandy Market by Value (USD m), 2007–17 .................................................................................................. 52 Table 39: China Fruit Brandy Market by Volume (Liters m), 2007–17 ............................................................................................. 53 Table 40: China Fruit Brandy Market Volume (Liters m) by Price Segment, 2007–12 .................................................................... 54 Table 41: China Fruit Brandy Market Volume (Liters m) by Price Segment, 2012–17 .................................................................... 54 Table 42: China Fruit Brandy Market Volume (Liters m) by Alcoholic Strength, 2007–12............................................................... 56 Table 43: China Fruit Brandy Market Volume (Liters m) by Alcoholic Strength, 2012–17............................................................... 56 Table 44: China Other Grape Brandy Market by Value (LCU m), 2007–17 ..................................................................................... 58 Table 45: China Other Grape Brandy Market by Value (USD m), 2007–17..................................................................................... 58 Table 46: China Other Grape Brandy Market by Volume (Liters m), 2007–17 ................................................................................ 59 Table 47: China Other Grape Brandy Market Volume (Liters m) by Price Segment, 2007–12 ....................................................... 60 Table 48: China Other Grape Brandy Market Volume (Liters m) by Price Segment, 2012–17 ....................................................... 60 Table 49: China Other Grape Brandy Market Volume (Liters m) by Alcoholic Strength, 2007–12 ................................................. 62 Table 50: China Other Grape Brandy Market Volume (Liters m) by Alcoholic Strength, 2012–17 ................................................. 62 Table 51: China Brandy Market Volume by Brands (Liters m), 2009–12 ......................................................................................... 64 Table 52: China Brandy Market Volume by Distribution Channel (Liters m), 2009–12 ................................................................... 66 Table 53: China Gin & Genever Market Value (LCU m) and Growth (Y-o-Y), 2007–17.................................................................. 68




15

Table 54: China Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................. 68 Table 55: China Gin & Genever Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ............................................................. 70 Table 56: China Gin & Genever Market Volume (Liters m) by Price Segment, 2007–12 ................................................................ 71 Table 57: China Gin & Genever Market Volume (Liters m) by Price Segment, 2012–17 ................................................................ 71 Table 58: China Gin & Genever Market Volume (Liters m) by Alcoholic Strength, 2007–12 .......................................................... 73 Table 59: China Gin & Genever Market Volume (Liters m) by Alcoholic Strength, 2012–17 .......................................................... 73 Table 60: China Gin & Genever Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ............................................................................................................................... 75 Table 61: China Gin & Genever Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Liters m), by Segments........................................................................................................................... 76 Table 62: China Gin & Genever Market Volume by Brands (Liters m), 2009–12 ............................................................................ 77 Table 63: China Gin & Genever Market Volume by Distribution Channel (Liters m), 2009–12 ....................................................... 79 Table 64: China Liqueurs Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ............................................................................ 81 Table 65: China Liqueurs Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................................................................... 81 Table 66: China Liqueurs Market Value (LCU m) by Segments, 2007–12 ...................................................................................... 83 Table 67: China Liqueurs Market Value (LCU m) by Segments, 2012–17 ...................................................................................... 83 Table 68: China Liqueurs Market Value (USD m) by Segments, 2007–12 ...................................................................................... 83 Table 69: China Liqueurs Market Value (USD m) by Segments, 2012–17 ...................................................................................... 83 Table 70: China Liqueurs Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ....................................................................... 85 Table 71: China Liqueurs Market Volume (Liters m) by Segments, 2007–12.................................................................................. 86 Table 72: China Liqueurs Market Volume (Liters m) by Segments, 2012–17.................................................................................. 86 Table 73: China Liqueurs Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments ............................................................................................................................................ 88 Table 74: China Liqueurs Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Liters m), by Segments ....................................................................................................................................... 89 Table 75: China Cream Liqueurs Market by Value (LCU m), 2007–17 ............................................................................................ 90 Table 76: China Cream Liqueurs Market by Value (USD m), 2007–17............................................................................................ 90 Table 77: China Cream Liqueurs Market by Volume (Liters m), 2007–17 ....................................................................................... 91 Table 78: China Cream Liqueurs Market Volume (Liters m) by Price Segment, 2007–12 .............................................................. 92 Table 79: China Cream Liqueurs Market Volume (Liters m) by Price Segment, 2012–17 .............................................................. 92 Table 80: China Cream Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2007–12 ........................................................ 94 Table 81: China Cream Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2012–17 ........................................................ 94 Table 82: China Fruit Liqueurs Market by Value (LCU m), 2007–17................................................................................................ 96 Table 83: China Fruit Liqueurs Market by Value (USD m), 2007–17 ............................................................................................... 96 Table 84: China Fruit Liqueurs Market by Volume (Liters m), 2007–17 ........................................................................................... 97 Table 85: China Fruit Liqueurs Market Volume (Liters m) by Price Segment, 2007–12.................................................................. 98 Table 86: China Fruit Liqueurs Market Volume (Liters m) by Price Segment, 2012–17.................................................................. 98 Table 87: China Fruit Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2007–12 .......................................................... 100 Table 88: China Fruit Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2012–17 .......................................................... 100 Table 89: China Other Liqueurs Market by Value (LCU m), 2007–17 ............................................................................................ 102 Table 90: China Other Liqueurs Market by Value (USD m), 2007–17 ........................................................................................... 102 Table 91: China Other Liqueurs Market by Volume (Liters m), 2007–17 ....................................................................................... 103 Table 92: China Other Liqueurs Market Volume (Liters m) by Price Segment, 2007–12 .............................................................. 104 Table 93: China Other Liqueurs Market Volume (Liters m) by Price Segment, 2012–17 .............................................................. 104 Table 94: China Other Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2007–12 ........................................................ 106 Table 95: China Other Liqueurs Market Volume (Liters m) by Alcoholic Strength, 2012–17 ........................................................ 106 Table 96: China Liqueurs Market Volume by Brands (Liters m), 2009–12..................................................................................... 108 Table 97: China Liqueurs Market Volume by Distribution Channel (Liters m), 2009–12 ............................................................... 110 Table 98: China Rum Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ................................................................................ 112 Table 99: China Rum Market Value (USD m) and Growth (Y-o-Y), 2007–17 ................................................................................ 112 Table 100: China Rum Market Value (LCU m) by Segments, 2007–12 ......................................................................................... 114 Table 101: China Rum Market Value (LCU m) by Segments, 2012–17 ......................................................................................... 114 Table 102: China Rum Market Value (USD m) by Segments, 2007–12 ........................................................................................ 114 Table 103: China Rum Market Value (USD m) by Segments, 2012–17 ........................................................................................ 114 Table 104: China Rum Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ......................................................................... 116 Table 105: China Rum Market Volume (Liters m) by Segments, 2007–12 .................................................................................... 117 Table 106: China Rum Market Volume (Liters m) by Segments, 2012–17 .................................................................................... 117 Table 107: China Rum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments .......................................................................................................................................... 119 Table 108: China Rum Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Liters m), by Segments ..................................................................................................................................... 120




16

Table 109: China Dark Rum Market by Value (LCU m), 2007–17.................................................................................................. 121 Table 110: China Dark Rum Market by Value (USD m), 2007–17 ................................................................................................. 121 Table 111: China Dark Rum Market by Volume (Liters m), 2007–17 ............................................................................................. 122 Table 112: China Dark Rum Market Volume (Liters m) by Price Segment, 2007–12.................................................................... 123 Table 113: China Dark Rum Market Volume (Liters m) by Price Segment, 2012–17.................................................................... 123 Table 114: China Dark Rum Market Volume (Liters m) by Alcoholic Strength, 2007–12 .............................................................. 125 Table 115: China Dark Rum Market Volume (Liters m) by Alcoholic Strength, 2012–17 .............................................................. 125 Table 116: China Light Rum Market by Value (LCU m), 2007–17 ................................................................................................. 127 Table 117: China Light Rum Market by Value (USD m), 2007–17 ................................................................................................. 127 Table 118: China Light Rum Market by Volume (Liters m), 2007–17............................................................................................. 128 Table 119: China Light Rum Market Volume (Liters m) by Price Segment, 2007–12 ................................................................... 129 Table 120: China Light Rum Market Volume (Liters m) by Price Segment, 2012–17 ................................................................... 129 Table 121: China Light Rum Market Volume (Liters m) by Alcoholic Strength, 2007–12 .............................................................. 131 Table 122: China Light Rum Market Volume (Liters m) by Alcoholic Strength, 2012–17 .............................................................. 131 Table 123: China Rum Market Volume by Brands (Liters m), 2009–12 ......................................................................................... 133 Table 124: China Rum Market Volume by Distribution Channel (Liters m), 2009–12 ................................................................... 135 Table 125: China Speciality Spirits Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................... 137 Table 126: China Speciality Spirits Market Value (USD m) and Growth (Y-o-Y), 2007–17 .......................................................... 137 Table 127: China Speciality Spirits Market Value (LCU m) by Segments, 2007–12 ..................................................................... 139 Table 128: China Speciality Spirits Market Value (LCU m) by Segments, 2012–17 ..................................................................... 139 Table 129: China Speciality Spirits Market Value (USD m) by Segments, 2007–12 ..................................................................... 139 Table 130: China Speciality Spirits Market Value (USD m) by Segments, 2012–17 ..................................................................... 140 Table 131: China Speciality Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ...................................................... 141 Table 132: China Speciality Spirits Market Volume (Liters m) by Segments, 2007–12................................................................. 142 Table 133: China Speciality Spirits Market Volume (Liters m) by Segments, 2012–17................................................................. 142 Table 134: China Speciality Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Value (LCU m), by Segments ............................................................................................................................. 144 Table 135: China Speciality Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007,

2012 & 2017), by Volume (Liters m), by Segments......................................................................................................................... 145 Table 136: China Other Specialty Spirits Market by Value (LCU m), 2007–17.............................................................................. 146 Table 137: China Other Specialty Spirits Market by Value (USD m), 2007–17 ............................................................................. 146 Table 138: China Other Specialty Spirits Market by Volume (Liters m), 2007–17 ......................................................................... 147 Table 139: China Other Specialty Spirits Market Volume (Liters m) by Price Segment, 2007–12................................................ 148 Table 140: China Other Specialty Spirits Market Volume (Liters m) by Price Segment, 2012–17................................................ 148 Table 141: China Other Specialty Spirits Market Volume (Liters m) by Alcoholic Strength, 2007–12 .......................................... 150 Table 142: China Other Specialty Spirits Market Volume (Liters m) by Alcoholic Strength, 2012–17 .......................................... 150 Table 143: China Raki Market by Value (LCU m), 2007–17 ........................................................................................................... 152 Table 144: China Raki Market by Value (USD m), 2007–17 .......................................................................................................... 152 Table 145: China Raki Market by Volume (Liters m), 2007–17 ...................................................................................................... 153 Table 146: China Raki Market Volume (Liters m) by Price Segment, 2007–12 ............................................................................. 154 Table 147: China Raki Market Volume (Liters m) by Price Segment, 2012–17 ............................................................................. 154 Table 148: China Raki Market Volume (Liters m) by Alcoholic Strength, 2007–12 ....................................................................... 156 Table 149: China Raki Market Volume (Liters m) by Alcoholic Strength, 2012–17 ....................................................................... 156 Table 150: China Speciality Spirits Market Volume by Brands (Liters m), 2009–12...................................................................... 158 Table 151: China Speciality Spirits Market Volume by Distribution Channel (Liters m), 2009–12 ................................................ 160 Table 152: China Tequila & Mezcal Market Value (LCU m) and Growth (Y-o-Y), 2007–17.......................................................... 162 Table 153: China Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2007–17 ......................................................... 162 Table 154: China Tequila & Mezcal Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ..................................................... 164 Table 155: China Tequila & Mezcal Market Volume (Liters m) by Price Segment, 2007–12 ........................................................ 165 Table 156: China Tequila & Mezcal Market Volume (Liters m) by Price Segment, 2012–17 ........................................................ 165 Table 157: China Tequila & Mezcal Market Volume (Liters m) by Alcoholic Strength, 2007–12 .................................................. 167 Table 158: China Tequila & Mezcal Market Volume (Liters m) by Alcoholic Strength, 2012–17 .................................................. 167 Table 159: China Tequila & Mezcal Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Value (LCU m), by Segments .................................................................................................................. 169 Table 160: China Tequila & Mezcal Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size

(2007, 2012 & 2017), by Volume (Liters m), by Segments ............................................................................................................. 170 Table 161: China Tequila & Mezcal Market Volume by Brands (Liters m), 2009–12 .................................................................... 171 Table 162: China Tequila & Mezcal Market Volume by Distribution Channel (Liters m), 2009–12 ............................................... 172 Table 163: China Vodka Market Value (LCU m) and Growth (Y-o-Y), 2007–17............................................................................ 174 Table 164: China Vodka Market Value (USD m) and Growth (Y-o-Y), 2007–17 ........................................................................... 174 Table 165: China Vodka Market Value (LCU m) by Segments, 2007–12 ...................................................................................... 176




17

Table 166: China Vodka Market Value (LCU m) by Segments, 2012–17 ...................................................................................... 176 Table 167: China Vodka Market Value (USD m) by Segments, 2007–12...................................................................................... 176 Table 168: China Vodka Market Value (USD m) by Segments, 2012–17...................................................................................... 176 Table 169: China Vodka Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ....................................................................... 178 Table 170: China Vodka Market Volume (Liters m) by Segments, 2007–12 ................................................................................. 179 Table 171: China Vodka Market Volume (Liters m) by Segments, 2012–17 ................................................................................. 179 Table 172: China Vodka Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments .......................................................................................................................................... 180 Table 173: China Vodka Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Liters m), by Segments ..................................................................................................................................... 181 Table 174: China Flavoured Vodka Market by Value (LCU m), 2007–17 ...................................................................................... 182 Table 175: China Flavoured Vodka Market by Value (USD m), 2007–17 ...................................................................................... 182 Table 176: China Flavoured Vodka Market by Volume (Liters m), 2007–17.................................................................................. 183 Table 177: China Flavoured Vodka Market Volume (Liters m) by Price Segment, 2007–12 ........................................................ 184 Table 178: China Flavoured Vodka Market Volume (Liters m) by Price Segment, 2012–17 ........................................................ 184 Table 179: China Flavoured Vodka Market Volume (Liters m) by Alcoholic Strength, 2007–12................................................... 186 Table 180: China Flavoured Vodka Market Volume (Liters m) by Alcoholic Strength, 2012–17................................................... 186 Table 181: China Unflavoured Vodka Market by Value (LCU m), 2007–17 ................................................................................... 188 Table 182: China Unflavoured Vodka Market by Value (USD m), 2007–17 .................................................................................. 188 Table 183: China Unflavoured Vodka Market by Volume (Liters m), 2007–17 .............................................................................. 189 Table 184: China Unflavoured Vodka Market Volume (Liters m) by Price Segment, 2007–12 ..................................................... 190 Table 185: China Unflavoured Vodka Market Volume (Liters m) by Price Segment, 2012–17 ..................................................... 190 Table 186: China Unflavoured Vodka Market Volume (Liters m) by Alcoholic Strength, 2007–12 ............................................... 192 Table 187: China Unflavoured Vodka Market Volume (Liters m) by Alcoholic Strength, 2012–17 ............................................... 192 Table 188: China Vodka Market Volume by Brands (Liters m), 2009–12 ...................................................................................... 194 Table 189: China Vodka Market Volume by Distribution Channel (Liters m), 2009–12................................................................. 195 Table 190: China Whiskey Market Value (LCU m) and Growth (Y-o-Y), 2007–17 ........................................................................ 197 Table 191: China Whiskey Market Value (USD m) and Growth (Y-o-Y), 2007–17........................................................................ 197 Table 192: China Whiskey Market Value (LCU m) by Segments, 2007–12................................................................................... 199 Table 193: China Whiskey Market Value (LCU m) by Segments, 2012–17................................................................................... 199 Table 194: China Whiskey Market Value (USD m) by Segments, 2007–12 .................................................................................. 199 Table 195: China Whiskey Market Value (USD m) by Segments, 2012–17 .................................................................................. 200 Table 196: China Whiskey Market Volume (Liters m) and Growth (Y-o-Y), 2007–17 ................................................................... 201 Table 197: China Whiskey Market Volume (Liters m) by Segments, 2007–12 .............................................................................. 202 Table 198: China Whiskey Market Volume (Liters m) by Segments, 2012–17 .............................................................................. 202 Table 199: China Whiskey Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Value (LCU m), by Segments .......................................................................................................................................... 204 Table 200: China Whiskey Market Dynamics: past and future growth rates (2007–12 & 2012–17) and market size (2007, 2012 &

2017), by Volume (Liters m), by Segments ..................................................................................................................................... 205 Table 201: China American Whiskey Market by Value (LCU m), 2007–17.................................................................................... 206 Table 202: China American Whiskey Market by Value (USD m), 2007–17 ................................................................................... 206 Table 203: China American Whiskey Market by Volume (Liters m), 2007–17 ............................................................................... 207 Table 204: China American Whiskey Market Volume (Liters m) by Price Segment, 2007–12...................................................... 208 Table 205: China American Whiskey Market Volume (Liters m) by Price Segment, 2012–17...................................................... 208 Table 206: China American Whiskey Market Volume (Liters m) by Alcoholic Strength, 2007–12 ................................................ 210 Table 207: China American Whiskey Market Volume (Liters m) by Alcoholic Strength, 2012–17 ................................................ 210 Table 208: China Canadian Whiskey Market by Value (LCU m), 2007–17 ................................................................................... 212 Table 209: China Canadian Whiskey Market by Value (USD m), 2007–17 ................................................................................... 212 Table 210: China Canadian Whiskey Market by Volume (Liters m), 2007–17............................................................................... 213 Table 211: China Canadian Whiskey Market Volume (Liters m) by Price Segment, 2007–12 ..................................................... 214 Table 212: China Canadian Whiskey Market Volume (Liters m) by Price Segment, 2012–17 ..................................................... 214 Table 213: China Canadian Whiskey Market Volume (Liters m) by Alcoholic Strength, 2007–12 ................................................ 216 Table 214: China Canadian Whiskey Market Volume (Liters m) by Alcoholic Strength, 2012–17 ................................................ 216 Table 215: China Irish Whiskey Market by Value (LCU m), 2007–17 ............................................................................................ 218 Table 216: China Irish Whiskey Market by Value (USD m), 2007–17 ............................................................................................ 218 Table 217: China Irish Whiskey Market by Volume (Liters m), 2007–17 ....................................................................................... 219 Table 218: China Irish Whiskey Market Volume (Liters m) by Price Segment, 2007–12 .............................................................. 220 Table 219: China Irish Whiskey Market Volume (Liters m) by Price Segment, 2012–17 .............................................................. 220 Table 220: China Irish Whiskey Market Volume (Liters m) by Alcoholic Strength, 2007–12......................................................... 222 Table 221: China Irish Whiskey Market Volume (Liters m) by Alcoholic Strength, 2012–17......................................................... 222 Table 222: China Other Whisk(e)y Market by Value (LCU m), 2007–17 ....................................................................................... 224




18

Table 223: China Other Whisk(e)y Market by Value (USD m), 2007–17 ....................................................................................... 224 Table 224: China Other Whisk(e)y Market by Volume (Liters m), 2007–17 ................................................................................... 225 Table 225: China Other Whisk(e)y Market Volume (Liters m) by Price Segment, 2007–12 ......................................................... 226 Table 226: China Other Whisk(e)y Market Volume (Liters m) by Price Segment, 2012–17 ......................................................... 226 Table 227: China Other Whisk(e)y Market Volume (Liters m) by Alcoholic Strength, 2007–12 .................................................... 228 Table 228: China Other Whisk(e)y Market Volume (Liters m) by Alcoholic Strength, 2012–17 .................................................... 228 Table 229: China Scotch Whisky Market by Value (LCU m), 2007–17 .......................................................................................... 230 Table 230: China Scotch Whisky Market by Value (USD m), 2007–17.......................................................................................... 230 Table 231: China Scotch Whisky Market by Volume (Liters m), 2007–17 ..................................................................................... 231 Table 232: China Scotch Whisky Market Volume (Liters m) by Price Segment, 2007–12 ............................................................ 232 Table 233: China Scotch Whisky Market Volume (Liters m) by Price Segment, 2012–17 ............................................................ 232 Table 234: China Scotch Whisky Market Volume (Liters m) by Alcoholic Strength, 2007–12 ...................................................... 234 Table 235: China Scotch Whisky Market Volume (Liters m) by Alcoholic Strength, 2012–17 ...................................................... 234 Table 236: China Whiskey Market Volume by Brands (Liters m), 2009–12 ................................................................................... 236 Table 237: China Whiskey Market Volume by Distribution Channel (Liters m), 2009–12 ............................................................. 238 Table 238: Itochu Corporation Fast Facts ....................................................................................................................................... 240 Table 239: Itochu Corporation Major Products and Services ......................................................................................................... 241 Table 240: Itochu Corporation History ............................................................................................................................................. 250 Table 241: Itochu Corporation Key Employees ............................................................................................................................... 257 Table 242: Itochu Corporation Locations ......................................................................................................................................... 260 Table 243: Itochu Corporation Subsidiaries..................................................................................................................................... 261 Table 244: Anheuser-Busch InBev NV/SA Fast Facts .................................................................................................................... 274 Table 245: Anheuser-Busch InBev NV/SA Major Products and Services ...................................................................................... 275 Table 246: Anheuser-Busch InBev NV/SA History.......................................................................................................................... 280 Table 247: Anheuser-Busch InBev NV/SA Key Employees ........................................................................................................... 282 Table 248: Anheuser-Busch InBev NV/SA Subsidiaries ................................................................................................................. 284 Table 249: Christian Dior SA Fast Facts.......................................................................................................................................... 293 Table 250: Christian Dior SA Major Products and Services ........................................................................................................... 294 Table 251: Christian Dior SA History ............................................................................................................................................... 302 Table 252: Christian Dior SA Key Employees ................................................................................................................................. 304 Table 253: Christian Dior SA Subsidiaries....................................................................................................................................... 305 Table 254: LVMH Moet Hennessy Louis Vuitton SA Fast Facts .................................................................................................... 309 Table 255: LVMH Moet Hennessy Louis Vuitton SA Major Products and Services ...................................................................... 310 Table 256: LVMH Moet Hennessy Louis Vuitton SA History .......................................................................................................... 316 Table 257: LVMH Moet Hennessy Louis Vuitton SA Key Employees ............................................................................................ 318 Table 258: LVMH Moet Hennessy Louis Vuitton SA Subsidiaries.................................................................................................. 320 Table 259: Kirin Holdings Company, Limited Fast Facts ................................................................................................................ 326 Table 260: Kirin Holdings Company, Limited Major Products and Services .................................................................................. 327 Table 261: Kirin Holdings Company, Limited History ...................................................................................................................... 334 Table 262: Kirin Holdings Company, Limited Key Employees ........................................................................................................ 337 Table 263: Kirin Holdings Company, Limited Subsidiaries ............................................................................................................. 338 Table 264: HEINEKEN N.V. Fast Facts ........................................................................................................................................... 346 Table 265: HEINEKEN N.V. Major Products and Services ............................................................................................................. 347 Table 266: HEINEKEN N.V. History................................................................................................................................................. 353 Table 267: HEINEKEN N.V. Key Employees .................................................................................................................................. 357 Table 268: HEINEKEN N.V. Locations ............................................................................................................................................ 358 Table 269: HEINEKEN N.V. Subsidiaries ........................................................................................................................................ 358 Table 270: Suntory Holdings Limited Fast Facts ............................................................................................................................. 365 Table 271: Suntory Holdings Limited Major Products and Services ............................................................................................... 366 Table 272: Suntory Holdings Limited History................................................................................................................................... 372 Table 273: Suntory Holdings Limited Key Employees .................................................................................................................... 374 Table 274: Suntory Holdings Limited Subsidiaries .......................................................................................................................... 376 Table 275: Pernod Ricard SA Fast Facts ........................................................................................................................................ 383 Table 276: Pernod Ricard SA Major Products and Services .......................................................................................................... 384 Table 277: Pernod Ricard SA History .............................................................................................................................................. 390 Table 278: Pernod Ricard SA Key Employees ................................................................................................................................ 393 Table 279: Pernod Ricard SA Subsidiaries ..................................................................................................................................... 395 Table 280: Asahi Group Holdings, Ltd.-Fast Facts ......................................................................................................................... 399 Table 281: Asahi Group Holdings, Ltd.-Major Products and Services ........................................................................................... 400 Table 282: Asahi Group Holdings, Ltd. History ............................................................................................................................... 406 Table 283: Asahi Group Holdings, Ltd. Key Employees ................................................................................................................. 409




19

Table 284: Asahi Group Holdings, Ltd. Subsidiaries ....................................................................................................................... 410 Table 285: Asahi Group Holdings, Ltd. Subsidiaries ....................................................................................................................... 413 Table 286: Diageo plc Fast Facts .................................................................................................................................................... 415 Table 287: Diageo plc Major Products and Services ...................................................................................................................... 416 Table 288: Diageo plc History .......................................................................................................................................................... 423 Table 289: Diageo plc Key Employees ............................................................................................................................................ 425 Table 290: Diageo plc Subsidiaries.................................................................................................................................................. 427




20

1. Introduction

1.1 What is this Report About?

This report is the result of Canadean’s extensive market research covering the Spirits consumption in

China. It provides detailed segmentation of historic and future Spirits consumption, covering key

categories and segments.

As such the report is an essential tool for companies active across the Spirits industry and for new

players considering entry into China’s Spirits market.

1.2 Definitions

All the data is collected in volume terms. Spirits consumption refers to domestic consumption only and

includes imports. Please note that rounding errors may occur.

1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 –

2017

1.2.2 Category Definitions

Table 1: Category Definitions - Spirits Market

Category Segment Definition

Brandy Armagnac Grape brandy produced in the Armagnac region of France using authorised armagnac grapes for production.

Cognac Grape brandy produced in the Cognac region of France

Fruit Brandy Brandy produced through distillation of non-grape fruit wine

Other Grape Brandy Spirit produced through the distillation of grape wine in regions excluding Armagnac and Cognac

Gin & Genever Spirit which has its flavor from Juniper berries and produced by distillation of

malted barley, rye or maize grain.

Liqueurs Cream Liqueurs Sweet drinks with over 17% alcohol by volume (ABV) and at least 2.5% sugar

content manufactured using a distilled spirit and cream (e.g. Bailey's Irish Cream)

Fruit Liqueurs Sweet drinks with over 17% alcohol by volume (ABV) and at least 2.5% sugar

content manufactured using a distilled spirit and extracts of fruit (e.g. Grand Marnier, Southern Comfort)

Other Liqueurs Drinks with over 17% alcohol by volume (ABV) and at least 2.5% sugar content manufactured using a distilled spirit and a flavouring ingredient such as seeds,

herbs, flowers, buts or spices (e.g. Amaretto, Galliano)

Rum Dark Rum Spirit made from sugar cane which is darkened using additives such as caramel or

by maturation in oak containers (e.g. Captain Morgan).

Light Rum Spirit made from sugar cane without using any coloring additives (e.g. Bacardi)

Speciality Spirits Other Specialty Spirits Distilled beverages not defined within the other categories and segments. Generally includes local specialties. (e.g. Aquavit)

Ouzo Ouzo is an colourless, unsweetened anise-flavored aperitif that is widely consumed in Greece and Cyprus




21

Table 1: Category Definitions - Spirits Market

Category Segment Definition

Raki Raki is a Turkish unsweetened, anise-flavored hard alcoholic drink. It is popular in Turkey and in the Balkan countries as an apéritif

Rice-Based Spirits All spirits where the main ingredient is rice (excluding Shochu)

Sake Japanese alcoholic beverage made by multiple parallel fermentation of rice,

filtered and matured to settle at an alcohol content by volume of about 15%.

Shochu Japanese distlilled alcoholic beverage produced from ingredients such as barley

or sweet potatoes or rice or OTHER GRAINS. This spirit typically has 25% alcohol by volume (ABV)

Tequila & Mezcal Tequila is a variety of mezcal produced in the Tequila region of Mexico. It is a spirit distilled from agave plants (e.g. Sauza, Jose Cuervo)

Vodka Flavoured Vodka Un-aged white spirit made from distilled fermented grain, rye, wheat, potatoes but can be based on any starch or sugar-rich plant matter. It contains added flavor

and/or sweetener (e.g. Smirnoff Orange, Stolichnaya Vanila)

Unflavoured Vodka Un-aged white spirit made from distilled fermented grain, rye, wheat, potatoes but

can be based on any starch or sugar-rich plant matter. It contains no added flavor and/or sweetener (e.g. Smirnoff, Absolut, Stolichnaya, Grey Goose)

Whiskey American Whiskey Whiskey produced in the USA from a fermented mash of cereal grain. Includes bourbon (corn-based), malt, wheat and rye whiskeys. (e.g. Jack Daniel's, Maker's

Mark)

Canadian Whiskey Whiskey that is mashed, distilled and aged in Canada. Includes bourbon (corn-based) and rye whiskeys. (e.g. Crown Royal, Canadian Club)

Irish Whiskey Whiskey produced in Ireland, distilled from a yeast-fermented mash of cereal grains. (e.g. Jameson, Green Spot, Black Bush, Tullamore Dew, Bushmills)

Other Whisk(e)y All whiskey of other origins. Includes locally produced varieties. (e.g. Mc Dowell's and Royal Stag in India, Yamazaki in Japan)

Scotch Whisky Malt or Grain Whisky that is produced at a distillery in Scotland from water and malted barley (to which only whole grains of other cereals may be added) and

aged in an excise warehouse in Scotland. Includes single malt and blended whisky.

Source: Canadean © Canadean




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1.2.3 Distribution Channel Definitions

Table 2: Distribution Channel Definitions - Spirits Market

Distribution Channel Definition

Cash & carries & warehouse clubs

(Cash & Carry)

Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are

no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the

public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club

Convenience stores & gas stations

(Convenience stores)

Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for

consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes

small independent retailers, particularly those present in countries such as China and India.

Department stores

(Department stores)

Department Stores - Includes all sales through multi-category retailers, focusing primarily

on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles.

Discount, variety store & general merchandise retailers

(Dollar Stores)

Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or price-point retailer (including Dollar stores) is a retail store that sells inexpensive items, often with

a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods

and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store

format, serving the needs of either the surrounding town or rural area. They differ from

convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9

Dollar Shop.

Drug stores & Pharmacies

(Pharmacies)

Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-the-

counter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include

supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India.

eRetailers

(eRetailers)

eRetailers - Includes all sales that take place over the internet, irrespective of whether the

vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India.

Food & drinks specialists

(Food & drinks specialists)

Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists (including Wine and Spirits), fishmongers, greengrocers, Food & drinks only stores, and

single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products). Example : Amul Dairy shops In India.

Hypermarkets & supermarkets

(Hyper/ Super Markets)

Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with f loor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through

retailers with a f loor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range

of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart.

On Trade Includes all venues where drinks are sold for on-the-premises consumption

Other general retailers

(Others)

Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops).

Vending machines

(Vending machines)

Vending machines - Includes paid-for sales from all vending machines not located within a

store (e.g. public places, workplaces, pubs & Bars).





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1.2.4 Price Segmentation Definitions

Table 3: Price Segmentation Definitions - Spirits Market

Price Segment Definition

Super Premium: >150 This price segment includes all products with price greater than or equal to 1.5 times the average price of product segment.

Premium: 116-149 This price segment includes all products with price greater or equal to 1.16 times and less than or equal to 1.49 times the average price of product segment.

Mainstream: 85-115 This price segment includes all products with price greater or equal to 0.85 times and less

than or equal to 1.15 times the average price of product segment.

Discount: <84 This price segment includes all products with price less than or equal to 0.84 times the

average price of product segment.


1.2.5 Alcoholic Strength Definitions

Table 4: Alcoholic Strength Definitions - Spirits Market

Segment by Strength Definition

>=0<10 This segment includes all products with Alcoholic strength greater than equal to 0% but less than 10% ABV (alcohol by volume).

>=10<16 This segment includes all products with Alcoholic strength greater than equal to 10% but

less than 16% ABV (alcohol by volume).





>=46<=100 This segment includes all products with Alcoholic strength greater than equal to 46 % and

less than equal to 100% ABV (alcohol by volume).





24

1.2.6 Volume Units and Aggregations

Table 5: Volume Units for Spirits Market

Category Segment Units

Spirits Brandy Liters m

Gin & Genever Liters m

Liqueurs Liters m

Rum Liters m

Speciality Spirits Liters m

Tequila & Mezcal Liters m

Vodka Liters m

Whiskey Liters m


1.2.7 CAGR Definition and Calculation

Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified

period of time.

For this report, CAGR for historic time period is Calculated from 2007-2012, as

CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / (2012-2007)) ) - 1

CAGR for forecast time period is Calculated from 2012-2017, as

CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / (2017-2012)) ) - 1

For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from 2009-2012, as

CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / (2012-2009)) ) – 1

1.2.8 Graphical representation of Brands

Top 10 brands are considered for each category in the market subject to availability of such data. Brand

analysis charts are displayed only for categories where data is available for more than two brands.




25

1.2.9 Exchange Rates

All research is conducted in local currency in nominal prices. US dollar conversions for all historic data

and for the latest year of actual data (2012 in this report) are made using an annual average exchange

rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data

(from 2013 to 2017) is converted using a fixed 2012 annual average exchange rate. As a result, annual

growth rates for historic data will differ between local currencies and US dollar conversions, whereas they

will be the same for forecasts.

Table 6: China Exchange Rate LCU (Local Currency Unit) – USD (Annual Average), 2007 – 2012

Currency 2007 2008 2009 2010 2011 2012

LCU – USD XXXX XXXX XXXX XXXX XXXX XXXX


1.2.10 Methodology Summary

In order to create the data for all the reports in this series and ensure its robustness, a comprehensive

and empirically robust research methodology has been adopted. This combines both a large-scale

program of industry research with the results of extensive primary industry interviewing and calling.

Furthermore, all definitions are standardized across products and countries to ensure comparability.

The two main research methods, secondary research and primary research (the program of interviewing

industry contacts), are brought together and because both sets of research processes have been

designed in conjunction with each other they can be combined and consolidated into the final, integrated

data sets.

The secondary research process involves covering publicly available sources, trade associations,

specialist databases, company annual reports, and industry publications. While primary research involves

a major program of interviewing leading industry executives for each category covered in each country –

all with local country experts; typically brand, product and marketing managers for major brands within

each country. These processes help analysts in capturing both qualitative and quantitative information

about the market.

The final stage of the process is the triangulation of inputs obtained from all the research methods with

the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it

goes through various top level quality checks prior to publishing.




26

2. China Spirits Market Analysis, 2007–17

2.1 Spirits Value Analysis, 2007–17

2.1.1 Overall Spirits Market Value, 2007–17

Table 7: China Spirits Market Value (LCU m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth


Table 8: China Spirits Market Value (USD m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Value

Y-o-Y growth





27

Figure 1: China Spirits Market Value (LCU m) and Growth (Y-o-Y), 2007–17





28

2.1.2 Spirits Market Value by Category, 2007–17

Table 9: China Spirits Market Value (LCU m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall


Table 10: China Spirits Market Value (LCU m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall





29

Table 11: China Spirits Market Value (USD m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall


Table 12: China Spirits Market Value (USD m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall





30

Figure 2: China Spirits Market Value (LCU m) by Category, 2007–17





31

2.1.3 Market Growth Dynamics by Value – Spirits, 2007–17

Table 13: China Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by Value (LCU m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall


Figure 3: China Spirits Market Dynamics, by Category, by Market Value, 2007–17





32

2.2 Spirits Volume Analysis, 2007–17

2.2.1 Overall Spirits Market Volume, 2007–17

Table 14: China Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Market Volume

Y-o-Y growth


Figure 4: China Spirits Market Volume (Liters m) and Growth (Y-o-Y), 2007–17





33

2.2.2 Per-Capita Consumption - Spirits, 2007–17

Table 15: China Per-capita Spirits Consumption (Liters/head & Y-o-Y growth), 2007–17

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Per-Capita

Consumption

Y-o-Y growth


Figure 5: China Per-Capita Spirits Consumption (Liters/head & Y-o-Y growth), 2007–17





34

2.2.3 Spirits Market Volume by Category, 2007–17

Table 16: China Spirits Market Volume (Liters m) by Category, 2007–12

Category 2007 2008 2009 2010 2011 2012 CAGR

2007–12

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall


Table 17: China Spirits Market Volume (Liters m) by Category, 2012–17

Category 2012 2013 2014 2015 2016 2017 CAGR

2012–17

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall





35

Figure 6: China Spirits Market Volume (Liters m) by Category, 2007–17





36

2.2.4 Market Growth Dynamics by Volume – Spirits, 2007–17

Table 18: China Spirits Market Dynamics: past and future growth rates (2007–12 & 2012–17)

and market size (2007, 2012 & 2017), by Category, by volume (Liters m)

Category CAGR 2012–17 CAGR 2007–12 Market Size

2007 Market Size

2012 Market Size

2017

Brandy

Gin & Genever

Liqueurs

Rum

Speciality Spirits

Tequila & Mezcal

Vodka

Whiskey

Overall


Figure 7: China Spirits Market Dynamics, by Category, by Market Volume 2007–17


The Future of the Spirits Market in China to 2017 673 1. The Future of the Spirits Market in China...

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