The Nordic business platform for natural & organic

The Perfect Partnership

Natural Products Scandinavia and the Nordic Organic Food Fair are co-located over the same two days.

Providing the perfect platform for both natural and organic sectors to network, grow business and see what’s new in the market.

51 industry

supporters from

11 countries

3 language marketing campaigns

In Danish, Swedish and English

46 journalists from

6 countries

FACTS

4724 attendees

60 countries

480 exhibitors

40 countries

50 speakers

4 beauty hours

3 theatres

NATURAL PRODUCTS SCANDINAVIA

NORDIC ORGANIC FOOD FAIR

15-16 NOVEMBER 2017

MALMÖMÄSSAN SWEDEN

2000 VIP buyers invited

127 advertisement pieces in Nordic & European media

15 awards and champagne reception

6 months multi-channel visitor marketing campaign

3 month segmented visitor email campaign in 3 languages

8 weeks of telemarketing

Extensive PR and social media campaign

MARKETING ACTIVITIVES

VISITORSTop 16 non-Nordic Visitors from Europe

VISITORS from outside of Europe United KingdomNetherlandsSpainGermanyGreeceItalyEstoniaFrance

BelgiumPolandAustriaBulgariaLatviaLithuaniaSwitzerlandIreland

Nordic, 65%

Europe, 32%

Rest of the World, 3%

Visitors 2017

AngolaAustraliaBoliviaBrazilCanadaChinaCosta RicaEcuadorGhanaHong Kong

IndiaIranIsraelKorea, Republic ofLebanonMexicoMoroccoPakistanPeruRussian Federation

SingaporeSouth AfricaSri LankaTaiwanUnited Arab EmiratesUnited StatesViet NamZambia

Key trade buyers from:

Wholesalers & Distributors

Importers & Exporters

Health Stores & Pharmacies

HoReCa/Foodservice

Supermarkets & Department Stores

Online retailers

7-Eleven

Åhléns

apotea.se

Apotek Hjärtat

Axfood

Bergendahls Food AB

Bodystore.com

Bringwell Sverige AB

Catering Danmark

Coop

Dagrofa

Dansk Cater A/S

Dansk Supermarked

Everfresh

Findus Foodservices

H&M

Hälsokraft HK AB

Haugen Gruppen AB

HKC Egenvård

Holland and Barrett

ICA Sverige AB

IKEA

Inekogruppen AB

Life Everkost

Life Finland Oy

lush Butik

Martin & Servera

Mat.se

Mathem

Maxi ICA Stormarknad

Menigo Group Sweden

Midsona

naturligtsnygg.se

Netto Denmark

Organic Beauty

Orkla Food Sverige

Paradiset

RFSU AB

Roskilde Festival

Ruohonjuuri Oy

Saltå Kvarn AB

Sellton AB

Softskin.se

Sunkost Kjede AS

Svensk Cater

Tree of Brands

Unilever Food Solutions

Valio

V-Sell Ekologiska Produkter

AB

Yves Rocher

VISITORS

Main Visitor Types 2017

VISITORS

Importers & Exporters, 13%

Distributor, 18%

Wholesaler, 8%

Retailer, 22%

Association/Public Sector, 7%

Manufacturer, 13%

HoReCa, 9%

0%

5%

10%

15%

20%

25%

Business Services, 8%

VISITOR INTERESTS

15%

9%

32%

34%

19%

23%

11%

25%

69%

13%

4%

21%

24%

23%

27%

23%

17%

16%

22%

18%

15%

0% 10% 20% 30% 40% 50% 60% 70%

Wholefoods

VMS

Vegetarian

Vegan

Sweets, Snacks & Chocolate

Raw

Processed Food

Private Label & Contract Manufacturing

Organic Food & Drink

Oils

Household Products & Textiles

Fresh Food

Free From & Special Diet

Eco-Packaging

Drink

Dried Products

Dairy & Cheese

Cold & Frozen

Beauty Products

Baked Products

Baby & Children’s Products

EXHIBITORS

2017

UK 46Greece 43Netherlands 38Spain 38Germany 27Italy 24France 18

Top 7 European Exhibitors

2016

UK 36 Italy 34Netherlands 31Germany 26Spain 23France 18Estonia 17

*Excluding the Nordic countries

Rest of Europe, 68%

Nordic Exhibitors, 25%

Rest of the World, 7%

Exhibitors 2017

Rest of Europe, 64%

Nordic Exhibitors, 30%

Rest of the World, 6%

Exhibitors 2016

EXHIBITORS

Exhibition Stats

“This has been the best trade show ever! To be awarded, not only once but twice is also incredible and we know that this recognition will fill us with lovely response. With our experience from last year and this year, we recommend this trade show to everyone in the industry”

Johanna Lindskoug and Cecilia Nilsson, founders of Bruns Products.

Exhibitor Categories 2016 2017

Natural Beauty & Skincare 14% 10%

Natural Food & Drink 14% 22%

Natural Health - VMS 5% 5%

Natural Living 6% 5%

Organic Food 52% 50%

Organic Drink 5% 5%

Packaging 1% 1%

Media & Magazine 3% 3%

Show 2016 2017

NOFF 56% 55%

NPS 44% 45%

What a show...