www.thenextidea.net

™

Global & Different

About Us

About

The Next Idea

Our mission is to help people and companies explore extraordinary opportunities, manage and sustain growth, and maximize revenue. We are The Next Idea, an innovations based consulting agency, supported by deep roots in operations, business planning and strategic maneuvering. With one simple aim : – To provide clients with……. The Next idea!

Mission

The Next Idea (TNI) is an International restaurant and leisure consulting group, possessing exclusive international coverage. Based in Los Angeles, with offices in the UK, India, and Abu Dhabi (UAE). We work across the world, specializing in concept creation, re-positioning, and reviving under-performing businesses – everything from strategy, brand and product development, through to design, execution and communication. We are highly specialist and stay close to our expertise in food, food service operations, food & beverage manufacturing, restaurants, cafes, leisure and entertainment. We differentiate ourselves from our competitors by always beginning with the end user – The Customer Experience, The Employee Training Experience, and the Brand Experience, are given the upmost priority when we approach a project.

Our services span: start up services, (strategy & finance), concept & brand creation, menu & product development, concept modernization, concept and brand evaluation, business diagnostics, marketing strategy & tactical execution, and operational management services, for all aspects of the retail and hospitality industries. Our team has over eighty years of operational experience, collectively overseeing 750 + startup, repositioning and remodel developments. When working with The Next Idea, you can expect to receive, deep insights and evaluation of the subject matter, highly innovative, (& workable) ideas and solutions, and tactical execution plans, that combined together, will position your business onto an elevated platform, resulting in substantially positive measurable results, including, enhanced customer satisfaction, higher revenue, and expanded profit levels. Most importantly our Consultants have hands on experience tackling the challenges of creating and operating multi-faceted and complex hospitality businesses. Our programs are designed to keep client business models, or startups, organized, efficient, and profitable, furthermore our focus is to ultimately place your enterprise as a premier industry leader.

Who we are and what we do!

Provide Service with Integrity Our service will be honest courteous and significant. We commit to responding to communications within 24 business hours, always proving our clients with the best service and products we have to offer.

Promote innovation We are The Next Idea, we will always seek to find The Next Idea, and we will always passionately encourage creative thinking in order to always provide The Next Idea!

Embrace Diversity We embrace differences in the culture, experiences, education, and backgrounds of both our colleagues and clients around the world. We will always feel privileged being invited into new markets, and we commit to making every effort to understand local culture and values when working with our international clients.

Use TNI Process with a Passion We will promote a drive and passion for the ideas and solutions we generate for our clients and colleagues through the use and transfer of our processes and protocols.

Create Value for our Clients We will add value to our clients by producing measurable results.

Confidentiality We will maintain confidentiality at all times, and will never disclose ’ideas’ or ‘concepts,’ that are not in the public domain, we hear from either contracted clients or enquiring individuals or companies, or vendors.

Improve Quality and Provide Innovative Solutions We will continually improve the quality of our services and search for new and creative ideas that will enable us to remain on the forefront innovation in the industries we serve. Our research and analysis will always be detailed and honest, laying the foundation for sound decision making.

Build Trusting Relationships We will demonstrate and build: respect for others, trustworthiness, and personal and professional integrity, at all times, never wavering from our commitment to honesty. Promote Teamwork We will promote teamwork, collaboration, and cooperation throughout The Next Idea Group and affiliated companies.

Practice What We Preach We will do what we say and manage our business using The Next Idea processes.

Share Information Openly and Honestly We will share information throughout our company and encourage open and honest discussion.

Retain Autonomy We will generate the profits needed to ensure the long-term growth of our organization, enhance the value of ownership, and protect the integrity and autonomy of our business.

Build a Fair, Motivating Performance Environment We will reward and advance our people based on their capabilities and performance.

Social Responsibility Our belief is that we must invest in the world. Not only will we measure ourselves through our client’s success, but also through our contribution to the many deserving communities around the world. Every child’s education we sponsor and every community we unconditionally give funds to, represents for us; shared and measurable success, and forms a primary hallmark for our existence.

Our Values & Principles

Our primary values are defined simply: Excellence, Innovation, Partnership, Leadership, and Structured Management; all based on a foundation of exemplary Integrity

Our Most important Principles:

Strategy Consulting Corporate & Business Unit Strategy Investor Due Diligence Brand & Concept Evaluation & Positioning Business Diagnostics Business plans RFP / RFI Process and Management Management Structure & People Trend & Market Forecasts Marketing plans Dynamic Cost Reduction Business operations & management Customer Profiling Differentiation Market & Competitor Analysis

Concept Development Concept Creation & Development Brand Creation Interior Design Product Development Menu Development Menu Engineering & Pricing Design & Graphics (including web) Points of Difference in Service & Facility Merchandising

Management & Services Business Management Green Consulting & Products Operations Management Core Business Function Management & outsourcing

Service products Manager Process Systems Operational Manuals & checklists Technology, & online marketing Marketing Training & development Nutritional analysis

Our Services

Robert Ancill, CEO & Founder – The Next Idea LLC

Robert was educated in Glasgow, UK, earning HCIMA & MBA qualifications from HCIMA and University of Canterbury. His career spans over 25 years in the Restaurant, Retail & Hospitality Industries,

Robert has held VP or C-Level Executive positions at: Panera Bread, House of Fraser, Safeway, Planet Hollywood, El Gallo Giro, and the Aroma Café Group, a UK start up brand that was financed by Private Equity Group, Apax partners, and successfully sold to McDonalds. He has managed over 210 restaurant/café openings and the launching of 32 new concepts in the UK, Europe, UAE, China, Africa, India, & the US. Robert sits on the boards of two privately held companies (not including The Next Idea), and provides industry advice to a number of financial institutions regarding future restaurant trends and specific company diagnostics.

Richard Adler, Chairman (Non-Executive)

Richard holds a BS in Business Administration from Ohio University and a JD from Cleveland State University. He was certified by the Ohio Bar in 1968.

Richard founded Richard Adler Associates in 1988. The firm became a formidable real estate brokerage/ consulting company exclusively representing one of America's largest mall developers, and the leasing of the 57-story Key Tower designed by Cesar Pelli and 40-story Erieview Tower. Subsequently, along with various partners, Richard subsequently built a very successful Applebees franchise group growing it from 1 location to 22, and then launched a Panera Bread group growing if from 1 to 5 locations and successfully selling to another franchise group.

Harris Raphael, Managing Partner, Europe

Educated in UK & USA, qualified in Law (LLB) from the London School of Economics gaining a masters (MSc) in Comparative Politics. He then joined Barristers chambers in London.

Subsequently set up his own international consulting practice in business development and finance, having worked with a number of leading consultancy firms and marketing agencies including Saatchi and Saatchi, Leo Burnett and McKinseys. Harris joined The Next Idea in 2007.

Philippa Cresswell, Managing Director, United Kingdom

Philippa graduated Henley College with a BA in Hospitality. Her career spans over 25 years in the Restaurant, Retail & Leisure Industries, specializing in operations, Training, in-store restaurants and product development

Philippa has held Executive positions with some of the UK’s best known retail and travel brands including: Debenhams, House of Fraser, Next Retail Group and the Virgin Group. Philippa has consulted a range of high profile clients including Weight Watchers and Safeway Supermarket Group.

Principle Partners

William Whitfield, Senior Partner, TNI Partnership

Based in Miami, Florida, Bill Whitfield has been involved with the Top One (100) Hundred Hospitality, Food and Beverage Manufacturing Corporations and Leisure Time, Entertainment Companies throughout North America, The Caribbean and South Central America, including: The Wildlife Conservation Society (Bronx Zoo), Kraft North America Foodservice, Canadian Pacific Hotels Ltd., Quaker Oaks Company, PepsiCo Partners, Walt Disney World, Coca Cola Corporation, New York Port Authority (World Trade Center), General Foods, Ltd., Nabisco Foodservice, H.J. Heinz, Holiday Inn Worldwide, Sbarro, Inc., Exxon Corp., Dr. Pepper, Santa Monica Pier, Doug Henning’s Magic Theme Park, Philip Morris Corp., Chef De France-Epcot Center, Motown Café (Motown Records), and The Simon Group (Malls of America). Khamis Al-Rumaithy – CEO The Next Idea, UAE

Khamis graduated from the higher college of Technology in Abu Dhabi, (UAE) with a High Diploma in Financial Services and a Bachelor’s degree in Real Estate Management from the higher college of Technology in Abu Dhabi.

He joined the family business in 2004 & became Managing Director in 2009. Khamis has a diversified portfolio of businesses (personal and family), which include: restaurant management & catering and sportswear brands.

Khamis opened The Next Idea, Abu Dhabi in 2011, and is in charge of all TNI client operations in the UAE.

TNI is the only restaurant & hospitality consulting agency to own their

own technology business

TNI Log is a management tool that ensures: ● Checks are

being executed ● Records deficits in operations ●

Operational consistency ● Accountability ● Defense

documents in the event of a claim ● Data is easy to

access and not cumbersome ● Measures Operational

standards

Next on the Go is an integrated online ordering system

that allows multiple brands, menus and locations to list on

one site. It operates its own loyalty and e-gift card

scheme, has full back of house reporting , allows users to

advertise and promote freely and provides a user friendly

order system allowing for delivery or pick up.

TNI Technology specializes in artistically creative website

design, e-commerce & online marketing, Web 2.0 (& 3.0),

advanced SaaS applications, Business Intelligence, and ERP

Nextweb2 is an integrated strategic management and social

networking software that allows your organization to: ●

Utilize a fully secure intranet facility without the upfront

costs ● Share documents, files and ideas ● Manage projects

and recognize employee contributions at all levels ●

Improve quality, productivity and communication ●

Organize people, process and strategies

TNI’s Technology

Green Services

operating green best practice technology replacement green training cleaning green energy efficiency equipment, fats, oils & grease HVAC renewable energy waste reduction water conservation disposables recycling green construction

TNI Green provides services in research, consulting, education, marketing and community organizing. We utilize a range of technologies to advise restaurants in becoming environmentally sustainable, thus providing a healthier climatic contribution. Services include:

Clients

Some

Next idea’s......

The following pages represent a range of concepts that we have been involved with. For reasons of confidentiality we do not list projects that are not yet launched or in the public domain. Strategy and Turn around projects are not listed, and details of such will require an NDA, and will be subject to our client giving permission of disclosure at their discretion. All IP and Copyright is reserved and is the property of The Next Idea LLC and our respective clients.

Portfolio

Create an exciting new concept restaurant , using unique cooking techniques and presentation, with participating management contract. (Project in early stages)

Stoned

Project Scope:

Concept Creation

Objective

— Full opening support — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Kitchen Layout — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

Create a multi-cuisine QSR concept that will set the stage for new restaurant concepts and brands in Nigeria (early stage)

Authentic Mexican Cuisine

Project included: — Business plan development — Interior Design — Menu, recipes & kitchen — Sales & marketing strategy — All marketing material — Operations — Training — Website creation — Management contract

Concept Development & Re-Positioning

Objective

Create a compact cafe concept that can be located in high traffic locations in China. Full concept brief with participating management contract. 1st concept located within 50 Sinopec gas station mini-mart locations (in China)

Corner Cafe (Take out Only)

Project included:

Concept Creation

Objective

— Market evaluation and analysis — Strategic conceptual development — Retail range development — Menu development & positioning — Implementation training & recruitment — Manuals & descriptors — Site selection — Menu & marketing collateral design — Interior design, packaging & identity — Ongoing operational evaluation

UAE – Restaurant & Bar (non-alcoholic)

Create an exciting new concept bar and restaurant , with American / Italian Cuisine. (Project in early stages)

Concept Creation

Project Scope: — Strategy & Positioning — Interior design, packaging & identity — Menu development — Implementation training & recruitment — Manuals & descriptors — Menu planning & positioning — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

Identify a potential growth area presently unexploited in the department store sector providing a unique point of difference for one of the world’s best known retailers through a partnership with the UK’s ‘Godfather’ of food, Albert Roux

Celebrity Chef

Project included:

Brand & Concept development

Menu

Objective

— Interior design, packaging & identity — Retail range development — Menu & catering menu development — Implementation training — Manuals & descriptors — Food costings — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing

Create an exciting café concept that sells healthy and exciting baked goods

Artisan Burger Concept

Project Scope:

Objective

— Interior design, packaging & identity

Concept Creation

Create an exciting ‘hip’ hot dog concept that merges new and old. Full concept scope with participating management contract.

Soul Food – Hot Dog & Chicken Concept

Project Scope:

Brand & Concept Development

Objective

— Concept strategy — Site selection — Interior design — Menu development & Positioning — Implementation training & recruitment — Manuals & descriptors — Kitchen layout — Menu & marketing collateral design — Integrated website — Ongoing QA reports & auditing

Create an exciting new Pizza + delivery concept, that is sophisticated, replicable and scalable

Authentic Mexican Cuisine

Project included: — Brand & Logo — Packaging design — Interior Design — General advisory — Signage — Website creation — SEO & online marketing

Concept Development

Objective

Create an exciting new concept bar and restaurant , with modern and retro styled cuisine. (Project in early stages)

Burger Bar – Miami

Project Scope:

Concept Creation

Objective

— Strategy & Positioning — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Menu planning & positioning — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

Create an exciting ‘hip’ Burger concept that offers freshly made and unique Artisan Burgers. Full concept scope with participating management contract. (Project in early stages)

Artisan Burger Concept

Project Scope:

Objective

— Market evaluation — Interior design, packaging & identity — Retail range development — Menu development & positioning — Implementation training & recruitment — Manuals & descriptors — Food costings — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

Concept Creation

Turn around chain of authentic Mexican Restaurants; revitalise menu, introduce operating systems, launch catering program & Loyalty Gift card

Authentic Mexican Cuisine

Project included: — Business plan development — Investor engagement — Catering program — Sales & marketing strategy — All marketing material — Operations — Training — Website creation — SEO & online marketing

Concept Development & Re-Positioning

New Menus & Website www.gallogiro.com

Objective

Development of fast casual Mediterranean themed take out and catering concept

Take out & Catering

Project included: — Concept development — Menu development — Catering program — Sales & marketing strategy — All marketing material — Kitchen Layout — Training & Structure — Website creation — SEO & online marketing

Concept Creation

Menus & Website www.mediterraneanexpress.com

Objective

Identify a potential growth area presently unexploited in the department store sector providing a unique point of difference for one of the world’s best known retailers through a partnership with the UK’s ‘Godfather’ of food, Albert Roux

Celebrity Chef

Project included:

Brand & Concept Development

Menu

Objective

— Concept strategy & operator structure — Menu analysis & engineering — Interior design, packaging & identity — Retail range development — Menu & catering menu development — Implementation training — Manuals & descriptors — Kitchen Layout — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing

Logo & Identity

The Next Idea specializes in name generation, logo & brand development, and design. The images below represent samples of previous projects.

www.thenextidea.net

Website Design & E-commerce

We specialize in website design, e-commerce, online marketing, Flash multimedia and Web 2.0 technology. TNI Technology features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that specialize in providing impressive online results. Creative thinking, eclectic designs and solid business principals are the cornerstones of our business.

www.thenextidea.net / www.tnitechnology.com

Operating Procedures

For a brand to grow it must have clear identity applied consistently across every area of its operations. The Next Idea is highly experienced in developing easy to understand operating & procedural systems, follow up tools & HR forms ensuring day to day practices are consistently applied . Additionally we have advanced online systems providing support and operating logs.

Weekly DM audit & review forms

www.thenextidea.net / www.tnilog.com

Open & Close checklists

Daily manager Log

Pre-audit P & L

Packaging

The Next Idea has supported many product launches through its unique packaging designs. The images on this page represents samples of previous projects. Full nutritional analysis and FDA compliance services available.

www.thenextidea.net

Marketing and Promotions

The Next Idea’s marketing services include: strategy, idea generation, promotional material, neighborhood and tactical local marketing, copywriting, social network optimization, SEO, website design and online marketing.

www.thenextidea.net

Product & Live Photography

Photography

www.tniphotography.com

Rumba

Business Plans and Strategy

The Next Idea’s business and financial services include: Strategy, Business Plans, Finance, Feasibility, Market and Demographic analysis

www.thenextidea.net

www.thenextidea.net

For information please call: Tel: US: (818) 992 6765 / (818) 448 9888 email us at: info@thenextidea.net Find us at: www.thenextidea.net www.tnitechnology.com www.tniphotography.com www.nextweb2.com www.tnilog.com

Contact details