www.thenextidea.net

Creating the future, changing the past

Portfolio (Summary)

About Us

About

The Next Idea

Our mission is to help people and companies explore extraordinary opportunities, manage and sustain growth, and maximize revenue.

We are The Next Idea, an innovations based consulting agency, supported by deep roots in operations, business planning and strategic maneuvering. With one simple aim : – To provide clients with…….

The Next idea!

Mission

The Next Idea (TNI) is an International restaurant, retail and leisure consulting group, possessing exclusive international coverage. Based in Los Angeles, with offices in the UK, and India, and soon Dubai. We work across the world, specializing in concept creation, re-positioning, and reviving under-performing businesses – everything from strategy, brand and product development, through to design, execution and communication.  We are highly specialist and stay close to our expertise in retail food, food service operations, food & beverage manufacturing, restaurants, cafes, leisure and entertainment. We differentiate ourselves from our competitors by always beginning with the end user – The Customer Experience, The Employee Training Experience, and the Brand Experience, are given the upmost priority when we approach a project.

Our services span: start up services, (strategy & finance), concept & brand creation, menu & product development, concept modernization, concept and brand evaluation, business diagnostics, marketing strategy & tactical execution, and operational management services, for all aspects of the retail and hospitality industries. Our team has over eighty years of operational experience, collectively overseeing 750 + startup, repositioning and remodel developments.

When working with The Next Idea, you can expect to receive, deep insights and evaluation of the subject matter, highly innovative, (& workable) ideas and solutions, and tactical execution plans, that combined together, will position your business onto an elevated platform, resulting in substantially positive measurable results, including, enhanced customer satisfaction, higher revenue, and expanded profit levels.

Most importantly our Consultants have hands on experience tackling the challenges of creating and operating multi-faceted and complex hospitality businesses. Our programs are designed to keep client business models, or startups, organized, efficient, and profitable, furthermore our focus is to ultimately place your enterprise as a premier industry leader.

Who we are and what we do!

Provide Service with IntegrityOur service will be honest courteous and significant. We commit to responding to communications within 24 business hours, always proving our clients with the best service and products we have to offer.  

Promote innovationWe are The Next Idea, we will always seek to find The Next Idea, and we will always passionately encourage creative thinking in order to always provide The Next Idea! 

Embrace DiversityWe embrace differences in the culture, experiences, education, and backgrounds of both our colleagues and clients around the world. We will always feel privileged being invited into new markets, and we commit to making every effort to understand local culture and values when working with our international clients.

Use TNI Process with a PassionWe will promote a drive and passion for the ideas and solutions we generate for our clients and colleagues through the use and transfer of our processes and protocols.

Create Value for our Clients We will add value to our clients by producing measurable results. 

ConfidentialityWe will maintain confidentiality at all times, and will never disclose ’ideas’ or ‘concepts,’ that are not in the public domain, we hear from either contracted clients or enquiring individuals or companies, or vendors. 

Improve Quality and Provide Innovative Solutions We will continually improve the quality of our services and search for new and creative ideas that will enable us to remain on the forefront innovation in the industries we serve. Our research and analysis will always be detailed and honest, laying the foundation for sound decision making. 

Build Trusting RelationshipsWe will demonstrate and build: respect for others,

trustworthiness, and personal and professional integrity, at all times, never wavering from our commitment to honesty.

Promote TeamworkWe will promote teamwork, collaboration, and cooperation throughout The Next Idea Group and affiliated companies.

Practice What We PreachWe will do what we say and manage our business using The Next Idea processes.

Share Information Openly and HonestlyWe will share information throughout our company and encourage open and honest discussion.

Retain AutonomyWe will generate the profits needed to ensure the long-term growth of our organization, enhance the value of ownership, and protect the integrity and autonomy of our business.

Build a Fair, Motivating Performance EnvironmentWe will reward and advance our people based on their capabilities and performance.

Social ResponsibilityOur belief is that we must invest in the world. Not only will we measure ourselves through our client’s success, but also through our contribution to the many deserving communities around the world. Every child’s education we sponsor and every community we unconditionally give funds to, represents for us; shared and measurable success, and forms a primary hallmark for our existence.

 

Our Values & Principles

Our primary values are defined simply:

Excellence, Innovation, Partnership, Leadership, and Structured Management; all based on a foundation of exemplary Integrity

Our Most important Principles:

Strategy ConsultingCorporate & Business Unit StrategyInvestor Due DiligenceBrand & Concept Evaluation & PositioningBusiness DiagnosticsBusiness plansRFP / RFI Process and ManagementManagement Structure & PeopleTrend & Market ForecastsMarketing plans Dynamic Cost Reduction Business operations & managementCustomer ProfilingDifferentiationMarket & Competitor Analysis

Concept DevelopmentConcept Creation & DevelopmentBrand CreationInterior DesignProduct DevelopmentMenu DevelopmentMenu Engineering & PricingDesign & Graphics (including web)Points of Difference in Service & FacilityMerchandising

Management & ServicesBusiness ManagementGreen Consulting & ProductsOperations ManagementCore Business Function Management & outsourcing

Service productsManager Process SystemsOperational Manuals & checklistsTechnology, & online marketing MarketingTraining & developmentNutritional analysis

Our Services

Clients

Some

Next idea’s......

The following pages represent a range of concepts that we have been involved with. For reasons of confidentiality we do not list projects that are not yet launched or in the public domain. Strategy and Turn around projects are not listed, and details of such will require an NDA, and will be subject to our client giving permission of disclosure at their discretion. All IP and Copyright is reserved and is the property of The Next Idea LLC and our respective clients.

Portfolio

Earth Based Restaurant Concept

Project included:— Concept development— Interior design— Sales & marketing strategy— All marketing material— Kitchen Layout

Concept Creation

Menus

ObjectiveObjective

Create a restaurant version of the successful take-out concept, Pizzaro

The Next Idea in Pizza

Project included:— Brand & Logo— Packaging design— Interior Design— General advisory— Signage— Website creation— SEO & online marketing

Concept Development

ObjectiveObjective

Development of fast casual Mediterranean themed take out and catering concept

Take out & Catering

Project included:— Concept development— Menu development— Catering program— Sales & marketing strategy— All marketing material— Kitchen Layout— Training & Structure— Website creation— SEO & online marketing

Concept Creation

Menus & Website www.mediterraneanexpress.com

ObjectiveObjective

Turn around chain of authentic Mexican Restaurants; revitalise menu, introduce operating systems, launch catering program & Loyalty Gift card

Authentic Mexican Cuisine

Project included:— Business plan development— Retail space & merchandise— Catering program— Sales & marketing strategy— All marketing material— Operations— Training— Website creation— SEO & online marketing

Concept Development & Re-Positioning

New Menus & Website www.gallogiro.com

ObjectiveObjective

Identify a potential growth area presently unexploited in the department store sector providing a unique point of difference for one of the world’s best known retailers through a partnership with the UK’s ‘Godfather’ of food, Albert Roux

Celebrity Chef

Project included:

Brand & Concept development

Menu

ObjectiveObjective

— Interior design, packaging & identity— Retail range development— Menu & catering menu development— Implementation training— Manuals & descriptors— Food costings— Menu & marketing collateral design— China & smallware selection— Ongoing QA reports & auditing

Create an exciting ‘hip’ Burger concept that offers freshly made and unique Artisan Burgers. Full concept scope with participating management contract. (Project in early stages)

Artisan Burger Concept

Project Scope:

ObjectiveObjective

— Market evaluation— Interior design, packaging & identity— Retail range development— Menu development & positioning— Implementation training & recruitment— Manuals & descriptors— Food costings— Menu & marketing collateral design— Packaging & smallware selection— Ongoing QA reports & auditing

Concept Creation

Create an exciting new Pizza + delivery concept, that is sophisticated, replicable and scalable

Project included:— Brand & Logo— Packaging design— Interior Design— Retail strategy— General advisory— Signage— Website creation— SEO & online marketing

Concept Development

ObjectiveObjective

The Next Idea in Pizza

Create an exciting new Pizza + delivery concept, that is sophisticated, replicable and scalable

Project included:— Brand & Logo— Packaging design— Interior Design— Retail strategy— General advisory— Signage— Website creation— SEO & online marketing

Concept Development

ObjectiveObjective

The Next Idea in Pizza

Create a high end café concept that will set the stage for new restaurant concepts and brands in Dubai (early stage)

High End Cafe

Project included:— Business plan development— Interior Design— Menu, recipes & kitchen — Sales & marketing strategy— All marketing material— Operations— Training— Website creation

Concept Development & Re-Positioning

ObjectiveObjective

Create an exciting café concept that sells healthy and exciting baked goods

Healthy Baked Products

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

Create an exciting café concept that sells healthy and exciting baked goods

Healthy Baked Products

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

Create an exciting café concept that sells healthy and exciting baked goods

Healthy Baked Products

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

Create an exciting café concept that sells healthy and exciting baked goods

Healthy Baked Products

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

Identify a potential growth area presently unexploited in the department store sector providing a unique point of difference for one of the world’s best known retailers through a partnership with the UK’s ‘Godfather’ of food, Albert Roux

Celebrity Chef

Project included:

Brand & Concept Development

Menu

ObjectiveObjective

— Concept strategy & operator structure — Menu analysis & engineering— Interior design, packaging & identity— Retail range development— Menu & catering menu development— Implementation training— Manuals & descriptors— Kitchen Layout— Menu & marketing collateral design— China & smallware selection— Ongoing QA reports & auditing

NEED CONTENT

Sports Restaurant & Bar

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

NEED CONTENT

Sports Restaurant & Bar

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

Create an exciting café concept that sells healthy and exciting baked goods

Healthy Baked Products

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

Menu

Create an exciting café concept that sells healthy and exciting baked goods

Healthy Baked Products

Project Scope:

ObjectiveObjective

— Interior design, retail packaging & identity

Concept Creation

Logo & Identity

The Next Idea specializes in name generation, logo & brand development, and design. The images below represent samples of previous projects.

www.thenextidea.net

Logo & Identity

The Next Idea specializes in name generation, logo & brand development, and design. The images below represent samples of previous projects.

www.thenextidea.net

Website Design & E-commerce

We specialize in website design, e-commerce, online marketing, Flash multimedia and Web 2.0 technology. TNI Technology features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that specialize in providing impressive online results. Creative thinking, eclectic designs and solid business principals are the cornerstones of our business.

www.thenextidea.net / www.tnitechnology.com

www.thenextidea.net

For information please call:

Tel: US: (818) 887 7714 / (818) 448 9888 UAE:  + 961 3 318193

email us at: info@thenextidea.net

Find us at: www.thenextidea.netwww.tnitechnology.com

Contact details