Content curation: your next Social Media Marketing idea
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My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Transcript of Content curation: your next Social Media Marketing idea
Content Curation - Your Next Social Media Marketing Idea - SM4NP Conference - 101112.pptx
Content Curation: Your Next Social Media Marketing Idea
Guillaume DecugisCo-Founder & CEO Scoop.it
@gdecugis
Content Curator ?1. Someone who continually finds, groups, organizes
and shares the best and most relevant content on a specific issue online (Rohit Bhargava)
2. A Web Super Hero (Steve Rosenbaum)
Why Curation ?
The Social Web is crowded
Im talking to you!
Im looking for you!
Its hard to get heard !
Its hard to be found !
Brands must become media to earn relevance.
Brian Solis
So how can you make an impact to develop your Organization?
Try to be everywhere?
Spend hours creating relevant content to engage your audience?
Here come the passers
The Interest Graph: where Social Discovery meets Search Relevancy
relevant noisy
find
discover
Search
Social Graph Interest Graph
7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
What do you already do?
What Content do you already read? Send by email? Tweet?
What type of Content?
Images, Articles, Blog Posts, Events, Videos, SlideShares
What Curation format?
Pinboard Story Magazine Video Channel
7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources2
7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
Build your Community of interests
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Content Curation Ethics:
Beth Kanter (@kanter)
Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org
CancerCommons.orgBringing science to the patient, and patient insights to science in Rapid Learning Communitieshttp://www.scoop.it/u/beat-cancer
ABroaderView.orgHumanitarian missions & Volunteering http://www.scoop.it/t/travel-information
The Encouraging ReportCurating good news! by Pastor Timothy Uttonhttp://news.encouragingreport.com
Beth Kanter
@kanterwww.scoop.it/u/beth-kanter
Join us!TweetChat on Content Curation for Non-Profits
With JD Lasica (@jdlasica) #scoopitchatOctober 18, 2012 11am PT
Guillaume DecugisCo-Founder & CEO Scoop.it
@gdecugis
Thank you!
