Content Curation: Your Next Social Media Marketing Idea
Guillaume Decugis Co-Founder & CEO – Scoop.it
@gdecugis
Content Curator ? 1. “Someone who continually finds, groups, organizes
and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)
2. “A Web Super Hero” (Steve Rosenbaum)
Why Curation ?
The Social Web is crowded
I’m talking to you!
I’m looking for you!
It’s hard to get heard !
It’s hard to be found !
“Brands must become media to earn relevance.”
Brian Solis
So how can you make an impact to develop your Organization?
Try to be everywhere?
Spend hours creating relevant content to engage your audience?
Here come the passers
The Interest Graph: where Social Discovery meets Search Relevancy
relevant noisy
find
discover
Search
Social Graph Interest Graph
7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
What do you already do?
• What Content do you already read? Send by email? Tweet?
What type of Content?
• Images, Articles, Blog Posts, Events, Videos, SlideShares…
What Curation format?
• Pinboard Story Magazine Video Channel
7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources 2
7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
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7 Content Curation Best Practices:
1 Start from what you already do and define your format accordingly
Organize your Sources
Filter with purpose
Add your point of view
Make it your Content Hub
Measure your impact
Build your Community of interests
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Content Curation Ethics:
Beth Kanter (@kanter)
Ashoka.org Leading the way to an Everyone a Changemaker World http://changemaking.ashoka.org
CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer
ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information
The Encouraging Report Curating good news! by Pastor Timothy Utton http://news.encouragingreport.com
Beth Kanter
@kanter www.scoop.it/u/beth-kanter
Join us! TweetChat on Content Curation for Non-Profits
With JD Lasica (@jdlasica) #scoopitchat October 18, 2012 – 11am PT
Guillaume Decugis Co-Founder & CEO – Scoop.it
@gdecugis
Thank you!
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