Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

26
Content Curation: Your Next Social Media Marketing Idea Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis

description

 

Transcript of Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Page 1: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation: Your Next Social Media Marketing Idea

Guillaume DecugisCo-Founder & CEO – Scoop.it

@gdecugis

Page 2: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curator ?

1. “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)

2. “A Web Super Hero” (Steve Rosenbaum)

Page 3: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Why Curation ?

Page 4: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

The Social Web is crowded

I’m talking to

you!

I’m looking for you!

Page 5: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

It’s hard to get heard !

Page 6: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

It’s hard to be found !

Page 7: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

“Brands must become media to earn relevance.”

Brian Solis

Page 8: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

So how can you make an impact to develop your

Organization?

Page 9: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Try to be everywhere?

Page 10: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Spend hours creating relevant content to engage your

audience?

Page 11: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Here come the passers

Page 12: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

The Interest Graph: where Social Discovery meets Search

Relevancy

relevantnoisy

find

discover

Search

Social Graph Interest Graph

Page 13: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

What do you already do?

• What Content do you already read? Send by email? Tweet?

What

type of

Content?

• Images, Articles, Blog Posts, Events, Videos, SlideShares…

What

Curation format?

• Pinboard Story Magazine Video Channel

Page 14: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources2

Page 15: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

2

3

Page 16: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

2

3

4

Page 17: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

2

3

4

5

Page 18: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

2

3

4

5

6

Page 19: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

Build your Community of interests

2

3

4

5

6

7

Page 20: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation Ethics:

Beth Kanter (@kanter)

Page 21: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org

Page 22: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

CancerCommons.orgBringing science to the patient, and patient insights to science in Rapid Learning Communitieshttp://www.scoop.it/u/beat-cancer

Page 23: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

ABroaderView.orgHumanitarian missions & Volunteering http://www.scoop.it/t/travel-information

Page 24: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

The Encouraging ReportCurating good news! by Pastor Timothy Uttonhttp://news.encouragingreport.com

Page 26: Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Thank you!

Guillaume DecugisCo-Founder & CEO – Scoop.it

@gdecugis