The New 3 Rs Of Membership Relationships Relevance Roi
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The New 3R’s of Membership: Relationships Relevance & ROI The New 3R’s of Membership Alphabet Soup Angela Broderick
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"The New 3R\'s of Membership: Relationships, Relevance & ROI" presented to KCSAE November 2010.
Transcript of The New 3 Rs Of Membership Relationships Relevance Roi
The New 3R’s of Membership:
Relationships
Relevance
& ROI
The New 3R’s of MembershipAlphabet Soup Angela Broderick
For audio recording of this presentation, email Angela:
The New 3R’s of MembershipAlphabet Soup Angela Broderick
Authentic
The New 3R’s of MembershipAlphabet Soup Angela Broderick
A
Benefit
The New 3R’s of MembershipAlphabet Soup Angela Broderick
B
The New 3R’s of MembershipAlphabet Soup Angela Broderick
B
Feature:“Advocacy”
Benefit:
“You didn’t have to raise prices this year because of silly laws that weren’t passed because of our lobbyist who made a phone call to someone they know because we pay them to stay in-the-know and we can do that because you paid your dues.”
Community
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
Community
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
Give them something to
JOIN.
Content
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
Community = Content
The New 3R’s of MembershipAlphabet Soup
C
Message to the People
Community = Content
The New 3R’s of MembershipAlphabet Soup
C
Message to the People
People are the Message
Creative
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
Culture
The New 3R’s of MembershipAlphabet Soup Angela Broderick
C
Dollars
The New 3R’s of MembershipAlphabet Soup Angela Broderick
D
Direct Mail
The New 3R’s of MembershipAlphabet Soup Angela Broderick
D
Don’t!
The New 3R’s of MembershipAlphabet Soup Angela Broderick
D
Emotion
The New 3R’s of MembershipAlphabet Soup Angela Broderick
E
Emotion
The New 3R’s of MembershipAlphabet Soup Angela Broderick
E
Engage
The New 3R’s of MembershipAlphabet Soup Angela Broderick
E
Educate
The New 3R’s of MembershipAlphabet Soup Angela Broderick
E
Excite
The New 3R’s of MembershipAlphabet Soup Angela Broderick
E
Free
The New 3R’s of MembershipAlphabet Soup Angela Broderick
F
The New 3R’s of MembershipAlphabet Soup Angela Broderick
F
Fanpage
The New 3R’s of MembershipAlphabet Soup Angela Broderick
F
The New 3R’s of MembershipAlphabet Soup Angela Broderick
G
Habit
The New 3R’s of MembershipAlphabet Soup Angela Broderick
H
Individual
The New 3R’s of MembershipAlphabet Soup Angela Broderick
I
Invoice
The New 3R’s of MembershipAlphabet Soup Angela Broderick
I
Justify
The New 3R’s of MembershipAlphabet Soup Angela Broderick
J
Knowledge
The New 3R’s of MembershipAlphabet Soup Angela Broderick
K
Lifetime Value
The New 3R’s of MembershipAlphabet Soup Angela Broderick
L
Major Mistakes
The New 3R’s of MembershipAlphabet Soup Angela Broderick
M
Nail
The New 3R’s of MembershipAlphabet Soup Angela Broderick
N
One-percenters
The New 3R’s of MembershipAlphabet Soup Angela Broderick
O
The New 3R’s of MembershipAlphabet Soup Angela Broderick
P
PS
The New 3R’s of MembershipAlphabet Soup Angela Broderick
P
Privacy
The New 3R’s of MembershipAlphabet Soup Angela Broderick
P
Quota
The New 3R’s of MembershipAlphabet Soup Angela Broderick
Q
Relationships
The New 3R’s of MembershipAlphabet Soup Angela Broderick
R
Relevance
The New 3R’s of MembershipAlphabet Soup Angela Broderick
R
ROI
The New 3R’s of MembershipAlphabet Soup Angela Broderick
R
Stick
The New 3R’s of MembershipAlphabet Soup Angela Broderick
S
The New 3R’s of MembershipAlphabet Soup Angela Broderick
Spokeo
The New 3R’s of MembershipAlphabet Soup Angela Broderick
S
Telephone
The New 3R’s of MembershipAlphabet Soup Angela Broderick
T
Un-marketing
The New 3R’s of MembershipAlphabet Soup Angela Broderick
U
eVangelize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
V
eVangelize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
VEvangelism
Referrals
Retention
Satisfaction
eVangelize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
VMost trusted advertising
1.Recommendations from friends
2.Other people’s opinions online
3.Company websites
4.Editorial content
5.Brand sponsorships
Source: Nielsen Online Global Consumer Study, April 2009
WWW.
The New 3R’s of MembershipAlphabet Soup Angela Broderick
W
X-Prize
The New 3R’s of MembershipAlphabet Soup Angela Broderick
X
eXcite
The New 3R’s of MembershipAlphabet Soup Angela Broderick
X
The New 3R’s of MembershipAlphabet Soup Angela Broderick
T
Zero Return
The New 3R’s of MembershipAlphabet Soup Angela Broderick
Z
For audio recording of this presentation, email Angela:[email protected]
The New 3R’s of MembershipAlphabet Soup Angela Broderick
