The Middle East’s Leading English Newspaper
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Transcript of The Middle East’s Leading English Newspaper
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The MiddleEast’s Leading
English Newspaper
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OutlineEditorial Content
Readership
ProfilePenetration
Conclusion
Weekly SectionsDaily Sections
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Kingdom & GCC
Middle East
Americas
South Asia
Philippine
International
Opinion
Sports
Economy
Leisure
Daily Sections
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Every Saturday – Travel
Every Saturday – Entertainment
Every Sunday - Piony Extra (Tabloid size in Tugaloo language)
Every Sunday – The Wall Street Journal
Every Tuesday - IT
Every Thursday – Arab News Review
Every Friday – Sports
Every Monday & Friday – Religion
Weekly Sections
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Penetration
Read Newspapers Yesterday – Penetration (KSA IPSOS 2013)
Arab news Saudi Gazette
Gulf Mad-
hamam
Gulf News Hindi News
USA Today
ME Chan-drika
Inqilab Herald Tribune
Eslam Abad
0%
5%
10%
15%
20%
21.5%
10.5%
4.9% 4.2% 4.0% 4.0% 3.2% 2.5% 2.4% 1.9%
Non Arabs
Arab News is the Leading Non Arabs publication
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Penetration
Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2013)
Arab News review
Others Time Newsweek Fortune Hello Abante Meed The Gurdian0%
1%
2%
3%
4%
5%
6%
7%
6.5%6.0%
3.9% 3.6%
2.4% 2.3% 2.1%
0.9% 0.6%
Non Arabs
Arab News Review is the Leading Non Arabs Weekly
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Profile Arab News
Region
35.8%
51.6%
12.6%
Riyadh Jeddah Dammam/Khobar
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
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75.4%
24.6%
Male Female
Profile Arab News
Gender
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
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8.4%
40.9%
34.4%
16.3%
15-24 25-34 35-44 45+
Profile Arab News
Age
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
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33.0%
18.6%11.7%
6.9%
29.7%
Less than 4,000 SR 4,001-8,000 SR 8,001-12,000 SR Over 12,000 Unspecified
Profile Arab News
Family Income
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
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29.9%
28.4%
41.9%
Upto Intermodiate Below University University & Above
Profile Arab News
Education
Read Newspapers Yesterday – Profile (KSA IPSOS 2013)
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Conclusion
Arab news offers the ultimate communication
solutions through delivering:
High ReadershipCustomized content to suit
English readers needs
Specialized target
Rich environment / context
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Thank you